--- title: "Vape — £1.2M/yr Amazon UK Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/uk/electronics-photo/vape" last_updated: "2026-07-31T08:30:27.889Z" locale: en meta: description: "Niche score 60/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026." "og:description": "Niche score 60/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026." "og:title": "Vape — £1.2M/yr Amazon UK Niche (2026) - Flapen" --- # **vape** **Worth a look** Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Market size 82Growth 22Conversion 18Competition 80Returns 95Price range 56Avg price 66Brand share 8Review moat 89Quality gap 97 **Quality gap** **Incredible****3.8★** avg incumbent rating — lower means beatable quality **Returns** **Incredible****1.0%** return rate — above 5% kills the launch gate **Review moat** **Great****228.79** avg incumbent reviews — the moat a new listing must climb **Market size** **Great****£1.2M** £1.2M/yr · 6.2M searches **Competition** **Great****35%** top-5 click share — an open shelf **Avg price** **Good****£13.96** avg listing price — sweet spot $15–$100 **Price range** **Good****£5.28–£27.18** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Growth** **Bad****-7.0%** 90-day search growth — must beat 0% to launch **Conversion** **Bad****1.4%** search→purchase rate — share of searches ending in a sale **Brand share** **Bad****97%** top-5 brand share — brand-locked demand **Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") According to Flapen's Amazon United Kingdom niche tracking, vape is a £1.2M/yr Amazon United Kingdom market (6.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 60/100. Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **vape market data**
**Units sold / yr**
**60K–80K**
avg 750–1,000/product
**Revenue / yr**
**£838K–£1.1M**
units × avg price
**Conversion rate**
**1.4%**
**Avg BSR**
**#0**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**0%**
**Out of stock**
**11.2%**
**Avg brand age**
**52 months**
**Avg seller age**
**170 days**
## **Competition & brand share** Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. **Brands** **9 **▼falling **Sellers** **32** **Top-5 brand share** **97%** Top 20: 100% **Top-5 click share** **35%** Top 20: 84% **Open market** **2%** - Survival Boyz65% - VAPORESSO16% - vaporr8% - INNOKIN4% - SMOK3% - VOW Vapers1% - Open — no brand owns it (3 brands, 2%) ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days. 175K125KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.4× [**Open Trend **](https://flapen.com/research/uk/electronics-photo/vape/trend) ## **Top vape search terms** - **vape**3.4M/yr-4.6%0.9% conv. - **vapes**1.5M/yr-5.2%0.7% conv. - **vape kit**310K/yr-3.0%0.5% conv. - **vape kits**139K/yr-6.1%0.4% conv. - **ecig**135K/yr-9.1%1.1% conv. - **e cigarette**164K/yr-33.9%0.6% conv. - **ecigs full kit**85K/yr-14.9%0.8% conv. - **e-cigarettes**66K/yr-9.1%0.4% conv. - **rechargeable vape**72K/yr-11.8%0.5% conv. - **e cig**51K/yr-14.9%0.8% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/vape/search-terms) ## **Top vape products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%2%£25K4%£50K6%£75K8%£100K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 24 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Oxva Xlim Pro 3 Vape Kit [Black Carbon] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51F6vAbs8bL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Black Carbon\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£17.97**4.0★118 rev](https://www.amazon.co.uk/dp/B0FZT4X67H) [2![Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51YVXNOZ2ZL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Pink Silk\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£18.00**4.0★118 rev](https://www.amazon.co.uk/dp/B0FZT691Y3) [3![Oxva Xlim Go Pod Kit [Light Brown] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine](https://m.media-amazon.com/images/I/41xKOtFi3bL.jpg)**Oxva Xlim Go Pod Kit \[Light Brown\] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine**Survival Boyz**£8.02**4.0★378 rev](https://www.amazon.co.uk/dp/B0DSGF778Q) [4![Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine](https://m.media-amazon.com/images/I/41yl9HVNKVL.jpg)**Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine**Survival Boyz**£7.96**3.6★85 rev](https://www.amazon.co.uk/dp/B0FPLTW3ND) [5![Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)](https://m.media-amazon.com/images/I/41rMvvF1ZPL.jpg)**Oxva XLIM GO Lite Vape Pod Kit \[8 Colors\] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)**vaporr**£6.03**4.0★26 rev](https://www.amazon.co.uk/dp/B0GSRTC5F8) **~~View all top sellers →~~** ### **Newest** by launch date [![Oxva Xlim Go Lite Vape Kit [Light Purple] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine](https://m.media-amazon.com/images/I/41z8xcdHl-L.jpg)**Oxva Xlim Go Lite Vape Kit \[Light Purple\] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine**Survival Boyz**£6.02**33 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJ24JD1) [![Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)](https://m.media-amazon.com/images/I/41rMvvF1ZPL.jpg)**Oxva XLIM GO Lite Vape Pod Kit \[8 Colors\] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)**vaporr**£6.03**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GSRTC5F8) [![Voopoo Argus MT Vape Kit [Lime Green] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine](https://m.media-amazon.com/images/I/41wRNGIXpDL.jpg)**Voopoo Argus MT Vape Kit \[Lime Green\] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine**Survival Boyz**£18.99**76 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2KVWB8) [![Voopoo Argus MT Vape Kit [Dark Blue] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine](https://m.media-amazon.com/images/I/41tOx5iI95L.jpg)**Voopoo Argus MT Vape Kit \[Dark Blue\] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine**Survival Boyz**£18.84**88 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2LG6CB) [![Oxva Xlim Classic Edition Vape Kit [Orange Silver] - Available in 10 colours - 2A Fast Charge 1000mAh Battery 30W 0.42 OLED Screen - Compatible with Xlim Series Pod - No Nicotine](https://m.media-amazon.com/images/I/51HDG7CvEVL.jpg)**Oxva Xlim Classic Edition Vape Kit \[Orange Silver\] - Available in 10 colours - 2A Fast Charge 1000mAh Battery 30W 0.42 OLED Screen - Compatible with Xlim Series Pod - No Nicotine**Survival Boyz**£10.04**48 rev5mo ago](https://www.amazon.co.uk/dp/B0GK1629RS) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)](https://m.media-amazon.com/images/I/41rMvvF1ZPL.jpg)**Oxva XLIM GO Lite Vape Pod Kit \[8 Colors\] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine(Light Blue)**vaporr**£6.03**4.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0GSRTC5F8) [![Oxva Xlim Pro 3 Vape Kit [Black Carbon] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51F6vAbs8bL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Black Carbon\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£17.97**4.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0FZT4X67H) [![Oxva Xlim Go Lite Vape Kit [Light Purple] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine](https://m.media-amazon.com/images/I/41z8xcdHl-L.jpg)**Oxva Xlim Go Lite Vape Kit \[Light Purple\] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine**Survival Boyz**£6.02**4.3★**▲ 213%**](https://www.amazon.co.uk/dp/B0GWJ24JD1) [![Voopoo Argus MT Vape Kit [Dark Blue] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine](https://m.media-amazon.com/images/I/41tOx5iI95L.jpg)**Voopoo Argus MT Vape Kit \[Dark Blue\] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine**Survival Boyz**£18.84**3.9★**▲ 210%**](https://www.amazon.co.uk/dp/B0GN2LG6CB) [![Voopoo Argus MT Vape Kit [Lime Green] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine](https://m.media-amazon.com/images/I/41wRNGIXpDL.jpg)**Voopoo Argus MT Vape Kit \[Lime Green\] - Available in 5 colours - 3A Fast Charge 3000mAh Battery 100W IP68 - Compatible with MAAT Tanks & TPP Coils - No Nicotine**Survival Boyz**£18.99**3.8★**▲ 207%**](https://www.amazon.co.uk/dp/B0GN2KVWB8) **~~View all trending →~~** ## **What buyers say about vape** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**20% *“Excellent value for money”* **Quality-Overall**16% *“The build quality feels premium”* **Ease Of Use**9% *“Easy to use”* **Charging**9% *“Great very compact holds charge”* **Battery Life**7% *“battery seems to last well”* **Advertised Vs Actual Product**5% *“Just what I wanted”* **Leak-Proof**4% *“Doesn't leak”* **Color**3% *“Great range of colours”* **Assembly/Installation**3% *“easy to put together”* **Efficiency**3% *“Very good and you can hit clean ghost and hoopes”* ### **What buyers complain about ** **Leak-Proof**18% *“They leak”* **Charging**16% *“Stopped charging”* **Functionality-Overall**14% *“Doesn't work properly”* **Durability**13% *“Broke after a couple of days”* **Battery Life**7% *“Poor battery life”* **Quality-Overall**5% *“Bad quality”* **Value For Money**3% *“it was more expensive”* **Ease Of Use**3% *“Not easy to use”* **Advertised Vs Actual Product**2% *“false listing”* **Defective Material/Parts**2% *“The item doesnt work the pods broken very disappointing”* ### **Top return reasons ** **Functionality-Overall**30% **Charging**24% **Leak-Proof**15% **Defective Material/Parts**9% **Durability**3% **Battery Life**3% **Size-Overall**2% **Heating**2% **Product Condition**1% **Quality-Overall**1% ## **Common questions**
**Is vape profitable to sell on Amazon United Kingdom?**
The niche generates £1.2M/yr across 43 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (60/100).
**How competitive is the vape niche?**
9 brands and 32 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 97% of demand.
**What do buyers complain about in vape?**
Top complaints mined from reviews: Leak-Proof, Charging, Functionality-Overall. The return rate is 1.0%.
**When does demand for vape peak?**
Demand is steady year-round — the busiest month runs 1.4× the quietest.
**What does it cost to enter the vape niche?**
Listings span £5.28–£27.18; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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