---
title: "Products — vape pen - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/vape-pen/products"
last_updated: "2026-07-31T16:52:02.505Z"
locale: en
meta:
  description: "Niche score 50/100 · £91K/yr market · 233K searches/yr · £13.09 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £91K/yr market · 233K searches/yr · £13.09 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — vape pen - Flapen"
---

# **vape pen**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but soft demand (-10.1% this quarter) keeps it on the watch list.

Market size 23Growth 20Conversion 38Competition 57Returns 88Price range 31Avg price 59Brand share 40Review moat 84Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****324.39**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.09**

avg listing price — sweet spot $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£5.28–£19.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£91K**

£91K/yr · 233K searches

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")