---
title: "Vape Liquid — £287K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/vape-liquid"
last_updated: "2026-07-31T15:04:32.982Z"
locale: en
meta:
description: "Niche score 49/100 · £287K/yr market · 2.0M searches/yr · £6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £287K/yr market · 2.0M searches/yr · £6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vape Liquid — £287K/yr Amazon UK Niche (2026) - Flapen"
---
# **vape liquid**
**Skip it**
Prices mostly outside the sweet spot ($3.01–$16.51) — this niche doesn't clear our bar today.
Market size 51Growth 18Conversion 26Competition 76Returns 97Price range 11Avg price 19Brand share 13Review moat 96Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****77.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****£287K**
£287K/yr · 2.0M searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£6.89**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.01–£16.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vape liquid is a £287K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vape liquid market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£207K–£276K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **3%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 83%
**Open market**
**2%**
- Just Juice Superior E-Liquids48% - Generic20% - Doozy Vape13% - Paradise Products7% - Seriously Donuts7% - AnZa3% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
80K60KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/vape-liquid/trend)
## **Top vape liquid search terms**
- **vape juice**590K/yr-15.5%1.1% conv. - **vape liquid**589K/yr-15.9%1.0% conv. - **elux liquid**142K/yr-16.2%0.5% conv. - **e liquid**103K/yr-22.2%0.7% conv. - **e liquids**69K/yr-12.0%0.3% conv. - **vape oil**65K/yr-16.6%1.2% conv. - **elux**61K/yr-23.7%0.1% conv. - **no nic vap**20K/yr+60.4%0.3% conv. - **vape liquids**58K/yr-21.4%0.6% conv. - **e liquid with nicotine**57K/yr-23.4%0.6% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/vape-liquid/search-terms)
## **Top vape liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£11K8%£23K12%£34K16%£46K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free**Doozy Vape**£7.34**4.0★280 rev](https://www.amazon.co.uk/dp/B09FT4YKL7) [2**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Blue Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.08**4.3★170 rev](https://www.amazon.co.uk/dp/B0FSLPR5JS) [3**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.09**4.3★170 rev](https://www.amazon.co.uk/dp/B0FSLRYNCN) [4**Just Juice Superior E-Liquids Vape Liquid with - BERRY BURST Flavour - 10ml Bottle 50/50 0mg e-Liquid**Just Juice Superior E-Liquids**£3.12**3.7★130 rev](https://www.amazon.co.uk/dp/B0BLSZW4RH) [5**Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free**Just Juice Superior E-Liquids**£10.30**4.4★12 rev](https://www.amazon.co.uk/dp/B0GLPKD2DL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free**Just Juice Superior E-Liquids**£10.30**12 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPKD2DL) [**Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 6 Fruit & Mint Flavours - 6 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free**Just Juice Superior E-Liquids**£9.81**12 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPPL46B) [**Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 5 Below Zero Icy Fruit Flavours - 5 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free**Just Juice Superior E-Liquids**£8.94**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPMRG5M) [**Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice**Seriously Donuts**£8.63**23 rev6mo ago](https://www.amazon.co.uk/dp/B0GCTMBZ75) [**Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice**Seriously Donuts**£8.00**21 rev7mo ago](https://www.amazon.co.uk/dp/B0GBKZKXD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1x Elux Legend (2 0G) (Triple Mango)**AnZa**£3.48**5.0★**▲ 220%**](https://www.amazon.co.uk/dp/B0GYM7PWCQ) [**1x Elux Legend (2 0G) (Cherry Sour Raspberry)**Generic**£3.32**4.8★**▲ 218%**](https://www.amazon.co.uk/dp/B0GLLV5YF6) [**Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice**Seriously Donuts**£8.00**4.0★**▲ 155%**](https://www.amazon.co.uk/dp/B0GBKZKXD7) [**Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free**Just Juice Superior E-Liquids**£10.30**4.4★**▲ 150%**](https://www.amazon.co.uk/dp/B0GLPKD2DL) [**5x Mr Bluee Eluxx salt Legend (1 0G)**Generic**£16.51**0.0★**▲ 125%**](https://www.amazon.co.uk/dp/B0GJTMY9J5)
**~~View all trending →~~**
## **What buyers say about vape liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Well worth the buy”*
**Quality-Overall**19%
*“Good quality and arrived on time”*
**Leak-Proof**8%
*“Doesn't leak”*
**Soft Feel**6%
*“Smooth and good flavour”*
**Advertised Vs Actual Product**5%
*“item arrived exactly as described”*
**Efficiency**3%
*“works well in my setup”*
**Size-Overall**3%
*“Love it,nice size,easy to use”*
**Charging**3%
*“I love it quickly charges”*
**Color**3%
*“Beautiful colour and feels nice and soft”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**19%
*“Waste of money”*
**Ease Of Use**17%
*“Extremely poor when used”*
**Functionality-Overall**11%
*“is not working”*
**Leak-Proof**9%
*“Not sure why people mention leakage”*
**Advertised Vs Actual Product**6%
*“deceitful”*
**Smell**6%
*“Would give this a zero star smells burnt”*
**De-Grease**6%
*“Rubbish,tastes of nothing and just like pure greasy oil in a bottle”*
**Charging**6%
*“doesnt look like it has charged”*
**Strength**6%
*“Terrible flever”*
**Size-Overall**6%
*“So would have liked a bigger size bottle”*
### **Top return reasons **
**Functionality-Overall**29%
**Leak-Proof**20%
**Charging**11%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Value For Money**6%
**Flammable**4%
**Compatibility-Overall**3%
**Smell**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is vape liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £287K/yr across 36 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the vape liquid niche?**
- 8 brands and 20 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in vape liquid?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Functionality-Overall. The return rate is 0.5%.
- **When does demand for vape liquid peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vape liquid niche?**
- Listings span £3.01–£16.51; the average listing price is £6.89 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.
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