---
title: "Vap — £407K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/vap"
last_updated: "2026-07-31T06:29:27.254Z"
locale: en
meta:
description: "Niche score 57/100 · £407K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £407K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vap — £407K/yr Amazon UK Niche (2026) - Flapen"
---
# **vap**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 23Conversion 90Competition 40Returns 91Price range 56Avg price 76Brand share 5Review moat 83Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****346.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.30**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£407K**
£407K/yr · 249K searches
**Price range**
**Good****£5.28–£27.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, vap is a £407K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vap market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£383K–£459K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- aspire61% - Haman15% - Survival Boyz15% - VAPORESSO5% - SMOK2% - INNOKIN2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -4.3% search growth over the last 90 days.
5K3KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/vap/trend)
## **Top vap search terms**
- **aspire pockex**115K/yr+0.8%9.0% conv. - **vap**51K/yr-4.9%0.6% conv. - **vaps**38K/yr-4.5%0.5% conv. - **vaps rechargeable refillable**10K/yr-9.7%0.6% conv. - **aspire pocket x**8K/yr-8.6%6.4% conv. - **aspire pockex vape**6K/yr-9.1%3.3% conv. - **vaps rechargeable**9K/yr-33.0%0.6% conv. - **pocket x aspire**6K/yr-13.4%12.8% conv. - **pockex**4K/yr-19.3%11.3% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/vap/search-terms)
## **Top vap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£41K20%£81K30%£122K40%£163K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aspire Pockex Kit AIO (Pink Gradient) No Nicotine Nicotine Free**aspire**£14.35**4.2★1,057 rev](https://www.amazon.co.uk/dp/B08XB6HV7Y) [2![ASPIRE PockeX AIO Kit [Silver] - Refillable Rechargeable](https://m.media-amazon.com/images/I/41I7ZgqffkL.jpg)**ASPIRE PockeX AIO Kit \[Silver\] - Refillable Rechargeable**aspire**£17.88**4.2★791 rev](https://www.amazon.co.uk/dp/B09L488KL8) [3![ASPIRE PockeX AIO Kit [Blue] - Refillable Rechargeable](https://m.media-amazon.com/images/I/41wS+WQLL4L.jpg)**ASPIRE PockeX AIO Kit \[Blue\] - Refillable Rechargeable**aspire**£17.40**4.2★298 rev](https://www.amazon.co.uk/dp/B09HH4DNTH) [4**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Black)**Haman**£20.01**3.7★16 rev](https://www.amazon.co.uk/dp/B0G6KVBXHT) [5**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)**Haman**£19.90**3.7★16 rev](https://www.amazon.co.uk/dp/B0G6L39PK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)**Vaporesso XROS Mini Vape Kit \[Sakura Pink\] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine**Survival Boyz**£8.54**31 rev4mo ago](https://www.amazon.co.uk/dp/B0GPXHK57W) [**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Black)**Haman**£20.01**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G6KVBXHT) [**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)**Haman**£19.90**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G6L39PK4) [**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Blue)**Haman**£19.83**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G6L25G5F) [![Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine](https://m.media-amazon.com/images/I/41j2qagZlHL.jpg)**Smok Pozz Vape Kit \[Prism Rainbow\] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine**Survival Boyz**£5.28**45 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6ZTQTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)**Vaporesso XROS Mini Vape Kit \[Sakura Pink\] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine**Survival Boyz**£8.54**4.0★**▲ 248%**](https://www.amazon.co.uk/dp/B0GPXHK57W) [![Vaporesso Xros Pro Pod Vape Kit [Blue] - Available in 9 Colours - 1200mAh Battery 2A Fast Charging (35 Min) 30W Output First Super Pulse Pod - Works with all XROS Pods - No Nicotine (Blue)](https://m.media-amazon.com/images/I/51uyPQEYHfL.jpg)**Vaporesso Xros Pro Pod Vape Kit \[Blue\] - Available in 9 Colours - 1200mAh Battery 2A Fast Charging (35 Min) 30W Output First Super Pulse Pod - Works with all XROS Pods - No Nicotine (Blue)**Survival Boyz**£18.30**4.0★**▲ 248%**](https://www.amazon.co.uk/dp/B0DTKTZM4J) [**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)**Haman**£19.90**3.7★**▲ 105%**](https://www.amazon.co.uk/dp/B0G6L39PK4) [![Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine](https://m.media-amazon.com/images/I/41j2qagZlHL.jpg)**Smok Pozz Vape Kit \[Prism Rainbow\] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine**Survival Boyz**£5.28**3.0★**▲ 76%**](https://www.amazon.co.uk/dp/B0FY6ZTQTR) [**Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine**Survival Boyz**£7.96**3.6★**▲ 68%**](https://www.amazon.co.uk/dp/B0FPLTW3ND)
**~~View all trending →~~**
## **What buyers say about vap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Great value for money”*
**Quality-Overall**18%
*“Good reliable item”*
**Ease Of Use**8%
*“simple to use”*
**Charging**7%
*“Charges quickly”*
**Advertised Vs Actual Product**7%
*“Does what it says”*
**Leak-Proof**6%
*“Doesn't leak”*
**Battery Life**5%
*“the battery life is excellent”*
**Functionality-Overall**5%
*“Its good that you can turn the vape off”*
**Color**4%
*“I love the colour”*
**Weight Light**2%
*“Great light weight vape”*
### **What buyers complain about **
**Charging**21%
*“Charge doesn't last very long either”*
**Durability**19%
*“broken in under a week”*
**Leak-Proof**13%
*“Constant oil leaking”*
**Functionality-Overall**12%
*“Will not charge just lights are flashing”*
**Quality-Overall**8%
*“Absolutely rubbish”*
**Battery Life**3%
*“8 hours and battery gone”*
**Value For Money**3%
*“Don't waste your money”*
**Advertised Vs Actual Product**2%
*“Doesnt seem the same”*
**Size-Overall**2%
*“the sizes is small”*
**Dosage**1%
*“No dose not work second one bought never again dont buy its rubbish”*
### **Top return reasons **
**Functionality-Overall**29%
**Charging**23%
**Leak-Proof**14%
**Defective Material/Parts**10%
**Durability**4%
**Battery Life**3%
**Touch/Button Controls**3%
**Size-Overall**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is vap profitable to sell on Amazon United Kingdom?**
- The niche generates £407K/yr across 19 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the vap niche?**
- 6 brands and 26 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in vap?**
- Top complaints mined from reviews: Charging, Durability, Leak-Proof. The return rate is 1.2%.
- **What does it cost to enter the vap niche?**
- Listings span £5.28–£27.18; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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