---
title: "Usa Travel Adapter — £127K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/usa-travel-adapter"
last_updated: "2026-07-31T15:12:45.165Z"
locale: en
meta:
description: "Niche score 40/100 · £127K/yr market · 149K searches/yr · £11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £127K/yr market · 149K searches/yr · £11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Usa Travel Adapter — £127K/yr Amazon UK Niche (2026) - Flapen"
---
# **usa travel adapter**
**Skip it**
Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 0Conversion 77Competition 35Returns 96Price range 21Avg price 45Brand share 43Review moat 54Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,351.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£127K**
£127K/yr · 149K searches
**Price range**
**Bad****£3.46–£18.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-49.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, usa travel adapter is a £127K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **usa travel adapter market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£142K–£171K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **245 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**25**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 96%
**Open market**
**16%**
- TEC UK27% - TESSAN27% - POWOMAO10% - Double Dragon8% - ROOTOMA7% - decqle4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/usa-travel-adapter/trend)
## **Top usa travel adapter search terms**
- **thailand travel adapter**84K/yr-60.3%7.4% conv. - **thailand plug adapter**13K/yr+11.7%4.6% conv. - **uk to thailand plug adapter**20K/yr-49.8%7.7% conv. - **travel adapter uk to thailand plug adaptor**5K/yr+46.7%3.5% conv. - **uk to thailand travel adapter**4K/yr-44.2%7.1% conv. - **travel adapter thailand**4K/yr-58.6%7.3% conv. - **thailand adapter**3K/yr-41.4%7.7% conv. - **thailand plug**3K/yr-48.5%6.7% conv. - **travel plug adapter uk to thailand**6K/yr-84.4%8.2% conv. - **travel adapter for thailand**3K/yr-60.5%5.8% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/usa-travel-adapter/search-terms)
## **Top usa travel adapter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TEC UK - 5 X UK to US Travel Adaptor suitable for USA Canada Mexico Thailand - Refer to Description for country list**TEC UK**£6.80**4.6★3,414 rev](https://www.amazon.co.uk/dp/B07C6YR624) [2**TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter**TESSAN**£14.95**4.6★3,020 rev](https://www.amazon.co.uk/dp/B0C1NRTR81) [3**POWOMAO Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Travel Plug UK to World with Dual 10A Fuses 20W All In One International Travel Adapter for EU USA UK AU Thailand Japan Asia**POWOMAO**£10.13**4.2★254 rev](https://www.amazon.co.uk/dp/B0F99T32RX) [4**Double Dragon UK to US & Australia Travel Adapter | 3-Pin to 2-Pin Plug Converter with Swivel Pins | Works in USA Canada Japan Thailand Australia New Zealand China & More | 100V-240V | 2-Pack**Double Dragon**£3.46**4.5★1,158 rev](https://www.amazon.co.uk/dp/B0D6996NLK) [5**Thailand Travel Adapter with 1.5M Extension Cable 3 Way 4 Fast Charging USB (QC3.0/PD20W) Compact Cube UK to Thailand Plug Adapter Type O**ROOTOMA**£17.38**4.7★603 rev](https://www.amazon.co.uk/dp/B0F2F8XZ5P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UK to Thailand Plug Adapter 3 Way UK to Thailand Plug Adaptor with 4 USB**SHUOMAO**£14.86**3 rev4mo ago](https://www.amazon.co.uk/dp/B0FQDPHZ8C) [**UK to US Plug Adaptor - USA Travel Adapter with USBC for American Canada Mexico Thailand Colombia UK to USA Plug Adapter with 3 USB Ports 4 in 1 Type C Fast Charger for Phone Android (Type B) Jmfufnv**Jmfufnv**£8.54**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G8153B4D) [**Thailand Travel Adapter with 1.5M Extension Cable 3 Way 4 Fast Charging USB (QC3.0/PD20W) Compact Cube UK to Thailand Plug Adapter Type O**ROOTOMA**£17.38**603 rev1y ago](https://www.amazon.co.uk/dp/B0F2F8XZ5P) [**POWOMAO Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Travel Plug UK to World with Dual 10A Fuses 20W All In One International Travel Adapter for EU USA UK AU Thailand Japan Asia**POWOMAO**£10.13**254 rev1y ago](https://www.amazon.co.uk/dp/B0F99T32RX) [**UK to US Plug Adaptor 2 Pack TESSAN USA Travel Adapter with USB C and 2 USB A 4 in 1 Thailand Travel Adaptor American Plug Adapter from UK to Mexico Canada Bahamas (Type B)**TESSAN**£16.80**109 rev1y ago](https://www.amazon.co.uk/dp/B0DWRSTT6C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UK to Thailand Plug Adapter 3 Way UK to Thailand Plug Adaptor with 4 USB**SHUOMAO**£14.86**4.4★**▲ 510%**](https://www.amazon.co.uk/dp/B0FQDPHZ8C) [**UK to US Plug Adaptor - USA Travel Adapter with USBC for American Canada Mexico Thailand Colombia UK to USA Plug Adapter with 3 USB Ports 4 in 1 Type C Fast Charger for Phone Android (Type B) Jmfufnv**Jmfufnv**£8.54**4.9★**▲ 492%**](https://www.amazon.co.uk/dp/B0G8153B4D) [**Desiretech Travel Adaptor - 4-in-1 Universal Plug Adapter with USB-A USB-C Phone Docking - Compact UK to World Adaptor Double Fuse Protection - Perfect for Europe USA Asia & Beyond (White/Grey)**Desiretech**£9.75**4.4★**▲ 263%**](https://www.amazon.co.uk/dp/B0DRPQNFSF) [**POWOMAO Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Travel Plug UK to World with Dual 10A Fuses 20W All In One International Travel Adapter for EU USA UK AU Thailand Japan Asia**POWOMAO**£10.13**4.2★**▲ 155%**](https://www.amazon.co.uk/dp/B0F99T32RX) [**TESSAN Universal Travel Adapter 28W Worldwide Plug Adaptor with 2 USB A and 3 USB C Ports International Travel Adapter for EU UK USA AU Power Socket Charger for Multi Countries Grey White**TESSAN**£17.46**4.7★**▲ 120%**](https://www.amazon.co.uk/dp/B0BNB7F2FJ)
**~~View all trending →~~**
## **What buyers say about usa travel adapter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**22%
*“Great for travelling”*
**Charging**14%
*“Fast Charger”*
**Quality-Overall**14%
*“Quality is solid”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**8%
*“Ease of use”*
**Value For Money**8%
*“Value for money”*
**Socket/Port/Plug**7%
*“It has a universal socket”*
**Strength**2%
*“very sturdy”*
**Compatibility-Overall**2%
*“Excellent universal adapter”*
**Compactness**2%
*“Compact and very useful for travel”*
### **What buyers complain about **
**Durability**13%
*“Doesnt work after first use”*
**Quality-Overall**10%
*“Not great quality”*
**Charging**10%
*“Slow charging”*
**Functionality-Overall**9%
*“stopped working properly”*
**Socket/Port/Plug**9%
*“doesn't stay in the socket”*
**Compatibility-Overall**5%
*“Did not fit any either in Hotels or other places”*
**Weight Heavy**5%
*“too heavy”*
**Size-Overall**5%
*“it was always very loose”*
**Strength**4%
*“Its very flimsy”*
**Connectivity-Overall**2%
*“The connections are loose”*
### **Top return reasons **
**Compatibility-Overall**21%
**Charging**13%
**Functionality-Overall**13%
**Socket/Port/Plug**12%
**Size-Overall**9%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Connectivity-Overall**3%
**Weight Heavy**2%
## **Common questions**
- **Is usa travel adapter profitable to sell on Amazon United Kingdom?**
- The niche generates £127K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the usa travel adapter niche?**
- 16 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in usa travel adapter?**
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.8%.
- **When does demand for usa travel adapter peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the usa travel adapter niche?**
- Listings span £3.46–£18.11; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.
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