---
title: "Us to Uk Plug Adapter — £431K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/us-to-uk-plug-adapter"
last_updated: "2026-07-31T14:13:38.211Z"
locale: en
meta:
description: "Niche score 49/100 · £431K/yr market · 392K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £431K/yr market · 392K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Us to Uk Plug Adapter — £431K/yr Amazon UK Niche (2026) - Flapen"
---
# **us to uk plug adapter**
**Skip it**
Prices mostly outside the sweet spot ($3.46–$16.80) — this niche doesn't clear our bar today.
Market size 57Growth 24Conversion 96Competition 30Returns 93Price range 13Avg price 23Brand share 49Review moat 71Quality gap 30
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****675.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£431K**
£431K/yr · 392K searches
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.17**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.46–£16.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, us to uk plug adapter is a £431K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **us to uk plug adapter market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£409K–£490K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**20%**
- SHUOMAO24% - MyTravelPal21% - MaxRenard17% - TESSAN7% - XGKEGS6% - VINTAR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/us-to-uk-plug-adapter/trend)
## **Top us to uk plug adapter search terms**
- **us to uk plug adapter**169K/yr-0.7%13.1% conv. - **usa to uk plug adapter**79K/yr+5.1%9.7% conv. - **us to uk plug adaptor**21K/yr+10.4%10.1% conv. - **american to uk plug adapter**17K/yr-14.5%13.8% conv. - **us to uk adapter**18K/yr-0.9%9.4% conv. - **american plug adapter usa to uk**14K/yr-13.3%10.0% conv. - **japan to uk plug adapter**9K/yr+1.0%6.3% conv. - **us to uk plug**9K/yr-12.7%9.5% conv. - **us uk adaptor plug**6K/yr-3.7%11.3% conv. - **usa to uk plug adaptor**10K/yr-37.0%9.1% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/us-to-uk-plug-adapter/search-terms)
## **Top us to uk plug adapter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£22K10%£43K15%£65K20%£86K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**US to UK Plug Adapter SHUOMAO 2 in 1 USA to UK Travel Adaptor with 13A Fuse American Converter Plug Power Adapter for America Canada China Japan Mexico(Type A B)**SHUOMAO**£6.72**4.5★198 rev](https://www.amazon.co.uk/dp/B0F91X3SHH) [2**MyTravelPal US to UK Plug Adapter | UK Safety Standards | USA to UK Travel Adaptor With 10A Fuse | For America Canada Japan Appliances | Type A and Type B**MyTravelPal**£8.17**4.6★2,675 rev](https://www.amazon.co.uk/dp/B096PPKVJP) [3**1Pack US to UK Plug Adapter USA to UK Travel Adapter US/Canada/China/Japan to UK Plug Converter Power Adapter with 13A Fuse (Type A B C I E F L)**MaxRenard**£4.30**4.6★247 rev](https://www.amazon.co.uk/dp/B0CQJXTH4X) [4**2 Pack US to UK Plug Adapter USA to UK Plug Adapter American to UK Plugs Adapters American Canada Mexico Japan to British Grounded Converter Power Adaptor (White)**XGKEGS**£7.17**4.6★352 rev](https://www.amazon.co.uk/dp/B0BJ28Z57S) [5**TESSAN US to UK Plug Adapter with USB 4 in 1 American to UK Travel Adapter**TESSAN**£12.03**4.6★61 rev](https://www.amazon.co.uk/dp/B0F241YKTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-Pack US to UK Plug Adapter SHUOMAO 2/3 Pin USA to 3 Pin UK Plug Adaptor**SHUOMAO**£6.23**259 rev4mo ago](https://www.amazon.co.uk/dp/B0GQJ3KT93) [**UK to US Plug Adaptor - USA Travel Adapter with USBC for American Canada Mexico Thailand Colombia UK to USA Plug Adapter with 3 USB Ports 4 in 1 Type C Fast Charger for Phone Android (Type B) Jmfufnv**Jmfufnv**£8.54**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G8153B4D) [**US to UK Plug Adapter SHUOMAO 2 in 1 USA to UK Travel Adaptor with 13A Fuse American Converter Plug Power Adapter for America Canada China Japan Mexico(Type A B)**SHUOMAO**£6.72**198 rev1y ago](https://www.amazon.co.uk/dp/B0F91X3SHH) [**TESSAN US to UK Plug Adapter with USB 4 in 1 American to UK Travel Adapter**TESSAN**£12.03**61 rev1y ago](https://www.amazon.co.uk/dp/B0F241YKTL) [**US to UK Plug Adapter with Screwdriver USA to UK Plug Adaptor China to UK Plug Adapter Convert USA Chinese and Japanese Type A Plugs to UK Plug with Safety Fuse(13A Black)**JIUGGLAD**£6.20**112 rev1y ago](https://www.amazon.co.uk/dp/B0F18ZPL4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**World To UK Plug Adapter | Double Dragon Universal Travel Adaptor With 10A Fuse | UK Safety Standards | Accepts US Europe Australia China Plugs For Use in UK (1 Pack)**Double Dragon**£5.33**5.0★**▲ 278%**](https://www.amazon.co.uk/dp/B0G5R47XNF) [**UK to US Plug Adaptor - USA Travel Adapter with USBC for American Canada Mexico Thailand Colombia UK to USA Plug Adapter with 3 USB Ports 4 in 1 Type C Fast Charger for Phone Android (Type B) Jmfufnv**Jmfufnv**£8.54**4.9★**▲ 277%**](https://www.amazon.co.uk/dp/B0G8153B4D) [**2-Pack US to UK Plug Adapter SHUOMAO 2/3 Pin USA to 3 Pin UK Plug Adaptor**SHUOMAO**£6.23**4.3★**▲ 260%**](https://www.amazon.co.uk/dp/B0GQJ3KT93) [**US to UK Plug Adapter 2 Pin to 3 Pin Travel Adaptor 2 Pack 13A 250V Global Appliance Converter Plug for the Visitor from USA EU Australia Thailand Canada Japan(Type A B C I E F L)**Herfair**£5.92**4.6★**▲ 190%**](https://www.amazon.co.uk/dp/B0CQNLQKM6) [**UK to US Plug Adaptor - UK to US Plug Adapter 40W USA Travel Adapter for American Canada Thailand Mexico Colombia 4 in 1 USBC Fast Charger with USB C Port for Phone Pad (Type B) Tusreda**Tusreda**£12.22**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B0D8V5Q5ZT)
**~~View all trending →~~**
## **What buyers say about us to uk plug adapter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**24%
*“Works as expected”*
**Quality-Overall**18%
*“Good quality”*
**Socket/Port/Plug**10%
*“The USB sockets were great too”*
**Value For Money**9%
*“Good price”*
**Charging**9%
*“charges quickly”*
**Portability**8%
*“very travel friendly as its very compact”*
**Ease Of Use**3%
*“Easy to use”*
**Compatibility-Overall**3%
*“compatible with my iPhone”*
**Size-Overall**2%
*“It's a good size”*
**Strength**2%
*“the adapter itself feels sturdy”*
### **What buyers complain about **
**Socket/Port/Plug**20%
*“doesnt accept US plugs”*
**Functionality-Overall**11%
*“Do not do the Job”*
**Compatibility-Overall**9%
*“Doesn't fit us adapter”*
**Flammable**7%
*“One caught on fire”*
**Size-Overall**7%
*“so it dont fit grate”*
**Quality-Overall**6%
*“Don't buy this poor quality fan”*
**Durability**6%
*“Blew up within two mins ago”*
**Ease Of Use**5%
*“Unable to use it anymore”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Defective Material/Parts**3%
*“Item didnt work”*
### **Top return reasons **
**Compatibility-Overall**26%
**Size-Overall**21%
**Functionality-Overall**16%
**Socket/Port/Plug**10%
**Charging**7%
**Defective Material/Parts**6%
**Connectivity-Overall**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is us to uk plug adapter profitable to sell on Amazon United Kingdom?**
- The niche generates £431K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the us to uk plug adapter niche?**
- 15 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in us to uk plug adapter?**
- Top complaints mined from reviews: Socket/Port/Plug, Functionality-Overall, Compatibility-Overall. The return rate is 1.1%.
- **When does demand for us to uk plug adapter peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the us to uk plug adapter niche?**
- Listings span £3.46–£16.80; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.
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