---
title: "Search terms — travel adapter - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/travel-adapter/search-terms"
last_updated: "2026-07-31T08:11:08.356Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.7M/yr market · 1.7M searches/yr · £13.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.7M/yr market · 1.7M searches/yr · £13.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — travel adapter - Flapen"
---

# **travel adapter**

**Launch it**

A $1.7M/yr market growing +3.0% this quarter with returns at 0.7% — clears our launch bar.

Market size 90Growth 29Conversion 77Competition 49Returns 96Price range 52Avg price 60Brand share 66Review moat 51Quality gap 38

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.7M**

£1.7M/yr · 1.7M searches

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.16**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.88–£27.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,466.35**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")