---
title: "Telephone Cable — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/telephone-cable"
last_updated: "2026-07-31T15:04:38.673Z"
locale: en
meta:
description: "Niche score 28/100 · £44K/yr market · 138K searches/yr · £5.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £44K/yr market · 138K searches/yr · £5.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Telephone Cable — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **telephone cable**
**Skip it**
Prices mostly outside the sweet spot ($2.97–$8.35) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 67Competition 25Returns 61Price range 0Avg price 15Brand share 12Review moat 23Quality gap 42
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,393.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.26**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£44K**
£44K/yr · 138K searches
**Price range**
**Bad****£2.97–£8.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, telephone cable is a £44K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **telephone cable market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£42K–£53K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- ASNQ55% - ALIDA SYSTEMS26% - RGB Networks Ltd6% - rhinocables6% - Cable Matters3% - Reulin3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -13.9% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/telephone-cable/trend)
## **Top telephone cable search terms**
- **rj11 cable**30K/yr-13.0%5.6% conv. - **broadband cable**21K/yr-9.8%4.6% conv. - **dsl cable**18K/yr-5.9%4.8% conv. - **adsl cable**19K/yr-11.5%5.1% conv. - **rj11 to rj11 cable**14K/yr-23.2%5.8% conv. - **router cable**10K/yr-18.5%1.8% conv. - **rj11**8K/yr-19.2%3.4% conv. - **modem cable**6K/yr-5.0%2.9% conv. - **dsl cable for router**4K/yr-8.4%7.5% conv. - **router extension cable**5K/yr-33.0%2.7% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/telephone-cable/search-terms)
## **Top telephone cable products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£7K30%£13K45%£20K60%£26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASNQ High Speed Broadband RJ11 Cable for Landline Telephone Router Modem to Phone Socket - 2m ADSL With OFC Wires and PVC Cover - Flat Black**ASNQ**£4.73**4.5★2,373 rev](https://www.amazon.co.uk/dp/B094YJ3MM1) [2**ALIDA SYSTEMS 5m ADSL Cable - Premium Quality/Gold Plated Contact Pins/High Speed Internet Broadband/Router or Modem to RJ11 Phone Socket or Microfilter/White**ALIDA SYSTEMS**£4.79**4.5★22,791 rev](https://www.amazon.co.uk/dp/B007OU99GA) [3**ALIDA SYSTEMS 1 m ADSL Cable - Premium Quality / Gold-Plated Contact Pins / High Speed Internet Broadband / Router or Modem to RJ11 Phone Socket or Micro Filter / Black**ALIDA SYSTEMS**£3.10**4.5★22,791 rev](https://www.amazon.co.uk/dp/B016H8T0F4) [4**rhinocables ADSL RJ11 High-Speed Telephone & Internet Cable | Universal Compatibility for BT Modem Router Landline & Broadband | Durable Copper Core for Optimal Signal (1m White Pack of 1)**rhinocables**£4.15**4.5★4,091 rev](https://www.amazon.co.uk/dp/B01NAYNULL) [5**ASNQ High Speed Broadband RJ11 to RJ11 Cable for Landline Telephone Router Modem to RJ11 Phone Socket or Microfilter - ADSL Cable 5m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White**ASNQ**£6.67**4.5★2,373 rev](https://www.amazon.co.uk/dp/B094YJSLKV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cable Matters 2-Pack ADSL Cable 1m (RJ11 to RJ11 Cable) for Telephone Internet DSL ADSL Modem in Black - 1m**Cable Matters**£3.50**174 rev2y ago](https://www.amazon.co.uk/dp/B0CCZ14TDZ) [**Reulin 1.5M Flat Landline Telephone Broadband Cable Cord Wifi Modem Router Wire to RJ11 Phone Socket or Microfilter ADSL 2+ Filter/Fibre Optic 6/4 High-Speed Internet Lead (1.5 Metres Black)**Reulin**£3.10**569 rev3y ago](https://www.amazon.co.uk/dp/B0BVGH8BNK) [**ASNQ High Speed Broadband RJ11 Cable for Landline Telephone Router Modem - 2m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White**ASNQ**£5.05**2,373 rev4y ago](https://www.amazon.co.uk/dp/B094YHGRXD) [**ASNQ High Speed Broadband RJ11 to RJ11 Cable for Landline Telephone Router Modem to RJ11 Phone Socket or Microfilter - ADSL Cable 5m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White**ASNQ**£6.67**2,373 rev5y ago](https://www.amazon.co.uk/dp/B094YJSLKV) [**ASNQ High Speed Broadband RJ11 to RJ11 Cable - 10m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White**ASNQ**£7.24**2,373 rev5y ago](https://www.amazon.co.uk/dp/B094YJCVYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RGB Networks Ltd Super High Speed ADSL 2 + Cable Telephone Extension RJ11-RJ11 3m Cat5e BT Broadband gold plated connector Premium Quality (3m Black)**RGB Networks Ltd**£7.35**4.4★**▲ 161%**](https://www.amazon.co.uk/dp/B0821F6BKJ) [**ASNQ High Speed Broadband RJ11 Cable for Landline Telephone Router Modem - 2m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White**ASNQ**£5.05**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B094YHGRXD) [**ASNQ High Speed Broadband RJ11 to RJ11 Cable - 10m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White**ASNQ**£7.24**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B094YJCVYP) [**ALIDA SYSTEMS 1 m ADSL Cable - Premium Quality / Gold-Plated Contact Pins / High Speed Internet Broadband / Router or Modem to RJ11 Phone Socket or Micro Filter / Black**ALIDA SYSTEMS**£3.10**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B016H8T0F4) [**Alida Systems ADSL Cable 1m - Superior Quality Gold Plated Contact Pin/High Speed Internet Broadband Router or Modem to RJ11 Telephone Jack or Microfilter/White**ALIDA SYSTEMS**£2.97**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B016LBIIX2)
**~~View all trending →~~**
## **What buyers say about telephone cable**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“It seems well-made”*
**Advertised Vs Actual Product**28%
*“Works as should”*
**Connectivity-Overall**13%
*“Once plugged in, the connection is stable with no dropouts or issues”*
**Efficiency**8%
*“Works as expected”*
**Size-Overall**7%
*“Fit perfect”*
**Value For Money**5%
*“Value for money”*
**Add-Ons/Attachments**2%
*“excellent extension cable”*
**Durability**1%
*“Great price and hopefully durable enough for the duration of their stay”*
**Flexibility**1%
*“The cable itself is lightweight and flexible, making it easy to route behind desks or along skirting boards without kinking”*
**Socket/Port/Plug**1%
*“The clear plugs”*
### **What buyers complain about **
**Compatibility-Overall**19%
*“IT DOES NOT FIT”*
**Value For Money**13%
*“knew that £5.49 was expensive. but thought that it would be worth it.”*
**Defective Material/Parts**13%
*“unfortunately it was too short for our needs my own fault for not checking”*
**Data Transfer Speed**13%
*“reduces speed”*
**Add-Ons/Attachments**13%
*“Did not have correct fixing to go into the router needed another attachment so disappointed”*
**Size-Overall**13%
*“No it was too short”*
**Natural Resource Wastage**6%
*“Waste”*
**Functionality-Overall**6%
*“the position was not good”*
### **Top return reasons **
**Size-Overall**33%
**Connectivity-Overall**18%
**Compatibility-Overall**15%
**Functionality-Overall**15%
**Length**7%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**2%
**Socket/Port/Plug**1%
**Quality-Overall**1%
**Durability**0%
## **Common questions**
- **Is telephone cable profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 15 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (28/100).
- **How competitive is the telephone cable niche?**
- 7 brands and 10 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in telephone cable?**
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Defective Material/Parts. The return rate is 2.6%.
- **When does demand for telephone cable peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the telephone cable niche?**
- Listings span £2.97–£8.35; the average listing price is £5.26 (sweet spot $15–$100). The average incumbent carries 7,393 reviews — the moat a new listing must climb.
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