---
title: "T18e Coils — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/t18e-coils"
last_updated: "2026-07-31T15:06:43.386Z"
locale: en
meta:
  description: "Niche score 41/100 · £136K/yr market · 66K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £136K/yr market · 66K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "T18e Coils — £136K/yr Amazon UK Niche (2026) - Flapen"
---

# **t18e coils**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 17Conversion 100Competition 4Returns 98Price range 0Avg price 16Brand share 0Review moat 66Quality gap 97

**Conversion**

**Incredible****36.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****875.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£136K**

£136K/yr · 66K searches

**Growth**

**Bad****-16.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.72**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£4.30–£6.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

According to Flapen's Amazon United Kingdom niche tracking, t18e coils is a £136K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **t18e coils market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**25K–30K**</dd><dd>avg 2,500–3,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**£143K–£172K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**36.3%**</dd>

<dt>**Avg BSR**</dt><dd>**#6**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**0%**</dd>

<dt>**Out of stock**</dt><dd>**10.5%**</dd>

<dt>**Avg brand age**</dt><dd>**33 months**</dd>

<dt>**Avg seller age**</dt><dd>**231 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**17**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**95%**

Top 20: 100%

**Open market**

**0%**

- Survival Boyz66% - INNOKIN12% - Haman9% - TVDC6% - XUYUVAPE5%

## **Demand**

Weekly Amazon search volume, last 16 weeks — -16.6% search growth over the last 90 days.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

[**Open Trend **](https://flapen.com/research/uk/electronics-photo/t18e-coils/trend)

## **Top t18e coils search terms**

- **t18e coils**36K/yr-16.8%4.4% conv. - **innokin t18e coils**12K/yr-9.8%3.6% conv. - **endura t18 coil**7K/yr-29.3%2.2% conv. - **t22 coils**5K/yr-10.8%1.6% conv. - **t18 coils**3K/yr-28.3%2.7% conv. - **prism t18e coil**2K/yr-6.6%4.2% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/t18e-coils/search-terms)

## **Top t18e coils products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£27K40%£54K60%£82K80%£109K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Innokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine](https://m.media-amazon.com/images/I/01RmK+J4pJL.gif)**Innokin Endura Prism T18E Coils \[1.5\] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine**Survival Boyz**£4.30**5.0★10 rev](https://www.amazon.co.uk/dp/B0GQBLKVYG) [2![Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)](https://m.media-amazon.com/images/I/41zdtK4xTrL.jpg)**Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)**Haman**£5.95**1.0★1 rev](https://www.amazon.co.uk/dp/B0FX5G4KH4) [3![Innokin Endura T18E Shisha Vape Kit (5 x 1.5ohm T18E coils only)](https://m.media-amazon.com/images/I/316Cb3bGzEL.jpg)**Innokin Endura T18E Shisha Vape Kit (5 x 1.5ohm T18E coils only)**INNOKIN**£5.49**4.4★3,657 rev](https://www.amazon.co.uk/dp/B074KG5BM6) [4![Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)](https://m.media-amazon.com/images/I/41Y4PA5eX8L.jpg)**Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)**TVDC**£5.92**4.0★11 rev](https://www.amazon.co.uk/dp/B0BD7VGXYX) [5![INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5](https://m.media-amazon.com/images/I/51GakWm1UHL.jpg)**INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5**XUYUVAPE**£5.92**4.3★1,140 rev](https://www.amazon.co.uk/dp/B08FBS2RMY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Innokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine](https://m.media-amazon.com/images/I/01RmK+J4pJL.gif)**Innokin Endura Prism T18E Coils \[1.5\] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine**Survival Boyz**£4.30**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GQBLKVYG) [![Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)](https://m.media-amazon.com/images/I/41zdtK4xTrL.jpg)**Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)**Haman**£5.95**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FX5G4KH4) [![Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)](https://m.media-amazon.com/images/I/41Y4PA5eX8L.jpg)**Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)**TVDC**£5.92**11 rev3y ago](https://www.amazon.co.uk/dp/B0BD7VGXYX) [![Innokin Prism T18E Coil KAL 1.7ohm Replacement Coils Work for Endura T22 Pro Vape Kit T18E Starter Kit T18E Prism tank T18E Pro Tank Pack of 5 No Nicotine](https://m.media-amazon.com/images/I/41u-Tul16pS.jpg)**Innokin Prism T18E Coil KAL 1.7ohm Replacement Coils Work for Endura T22 Pro Vape Kit T18E Starter Kit T18E Prism tank T18E Pro Tank Pack of 5 No Nicotine**INNOKIN**£6.74**434 rev5y ago](https://www.amazon.co.uk/dp/B091XR9QBB) [![INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5](https://m.media-amazon.com/images/I/51GakWm1UHL.jpg)**INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5**XUYUVAPE**£5.92**1,140 rev5y ago](https://www.amazon.co.uk/dp/B08FBS2RMY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Innokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine](https://m.media-amazon.com/images/I/01RmK+J4pJL.gif)**Innokin Endura Prism T18E Coils \[1.5\] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine**Survival Boyz**£4.30**5.0★**▲ 150%**](https://www.amazon.co.uk/dp/B0GQBLKVYG) [![Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)](https://m.media-amazon.com/images/I/41zdtK4xTrL.jpg)**Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)**Haman**£5.95**1.0★**▼ 36%**](https://www.amazon.co.uk/dp/B0FX5G4KH4) [![Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)](https://m.media-amazon.com/images/I/41Y4PA5eX8L.jpg)**Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)**TVDC**£5.92**4.0★**▼ 39%**](https://www.amazon.co.uk/dp/B0BD7VGXYX) [![INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5](https://m.media-amazon.com/images/I/51GakWm1UHL.jpg)**INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5**XUYUVAPE**£5.92**4.3★**▼ 50%**](https://www.amazon.co.uk/dp/B08FBS2RMY) [![Innokin Endura T18E Shisha Vape Kit (5 x 1.5ohm T18E coils only)](https://m.media-amazon.com/images/I/316Cb3bGzEL.jpg)**Innokin Endura T18E Shisha Vape Kit (5 x 1.5ohm T18E coils only)**INNOKIN**£5.49**4.4★**▼ 66%**](https://www.amazon.co.uk/dp/B074KG5BM6)

**~~View all trending →~~**

## **What buyers say about t18e coils**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**42%

*“Value for money”*

**Advertised Vs Actual Product**42%

*“correct description as advertised”*

**Quality-Overall**17%

*“Excellent product”*

### **What buyers complain about **

**Compatibility-Overall**50%

*“although my vape was on the list to be suitable it wasnt compatible so had to return”*

**Durability**50%

*“Less than 4 weeks after purchasing 10 coils in total I am down to the last working coil”*

### **Top return reasons **

**Size-Overall**38%

**Functionality-Overall**38%

**Defective Material/Parts**13%

**Leak-Proof**6%

**Compatibility-Overall**6%

## **Common questions**

<dl>

<dt>**Is t18e coils profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £136K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (41/100).</dd>

<dt>**How competitive is the t18e coils niche?**</dt><dd>5 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in t18e coils?**</dt><dd>Top complaints mined from reviews: Compatibility-Overall, Durability. The return rate is 0.4%.</dd>

<dt>**What does it cost to enter the t18e coils niche?**</dt><dd>Listings span £4.30–£6.74; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.</dd>

</dl>

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