---
title: "Trend — swan filter tips - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/swan-filter-tips/trend"
last_updated: "2026-07-31T14:10:22.374Z"
locale: en
meta:
  description: "Niche score 36/100 · £438K/yr market · 389K searches/yr · £6.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £438K/yr market · 389K searches/yr · £6.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — swan filter tips - Flapen"
---

# **swan filter tips**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 23Conversion 98Competition 2Returns 100Price range 0Avg price 19Brand share 0Review moat 25Quality gap 14

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£438K**

£438K/yr · 389K searches

**Review moat**

**Bad****4,506**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.66**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.82–£9.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100