---
title: "Is Shisha Worth Selling on Amazon UK? — £10K/mo (2026)"
canonical_url: "https://flapen.com/research/uk/electronics-photo/shisha"
last_updated: "2026-08-22T10:03:37.392Z"
locale: en
meta:
  description: "Shisha Amazon UK sales data: £9,740/month, +14.3% growth, £29.74 avg price — worth selling? See the verdict."
  "og:description": "Shisha Amazon UK sales data: £9,740/month, +14.3% growth, £29.74 avg price — worth selling? See the verdict."
  "og:title": "Is Shisha Worth Selling on Amazon UK? — £10K/mo (2026)"
---

OverviewNichesProductsSearch terms

# **Shisha**

brand-locked demand (top 5 brands take 100% of clicks) — Shisha doesn't clear our bar today.

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")

## **Flapen Score**

**Skip it**

Market size 27Growth 43Conversion 9Competition 13Returns 25Price range 88Avg price 95Brand share 0Review moat 95Quality gap 84

This niche Category average

## **Is Shisha profitable on Amazon?**

According to Flapen's Amazon United Kingdom niche tracking, Shisha is a £117K/yr Amazon United Kingdom market (524K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

### **Shisha: the Amazon niche in one read**

Everything a seller checks before entering, in three answers.

**Is the demand real?**

**Not really. Search demand moved +14.3% over the last 90 days and 0.8% of searches end in a purchase.**

**£117K**

**revenue / yr**

Units sold / yr**5K**

Search volume / yr**+14.3%****524K**

Conversion rate**0.8%**

Avg price**£29.74**

**Who owns the niche?**

**The top 5 brands hold 100% of demand, so 0% of the market is open.**

**0%**

**open market share**

Brands · sellers**4 · 6**

Top-5 product click share**84%**

Open market**0%**

Avg brand age**46 months**

**Is there a way in?**

**Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.**

**0/100**

**page quality · 9 products**

Sponsored placement**0%**

New entrants (1y)**0**· 0 succeeded

Avg rating**4.2★**

Avg reviews**106**

## **Top Shisha products & what they sell for**

Every tracked product — its share of the shelf, its review moat, and what it sells for.

### **Top sellers**

by 90-day click share

[<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Black OS1)**</h4><dl><dt>Price</dt><dd>**£36.32**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0GYDX3Z3N) [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (White OS1)**</h4><dl><dt>Price</dt><dd>**£31.74**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DGLFNTTP) [<h4>**M. ROSENFELD Shisha Set Complete Wolf One with Unique Air Flow through 3 Elegant Wolf Heads Made of Copper Special Aluminium Shisha Set for People with Taste 85 cm UK**</h4><dl><dt>Price</dt><dd>**£67.50**</dd><dt>Rating</dt><dd>**4.4**/5</dd><dt>Reviews</dt><dd>**350**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0CP9SWQSH) [<h4>**SHISHAS SMOKING NICOTINE FREE -HOOKAH PIPES SMALL 30CM HEIGHT AND 1 HOSE SHISHA PUFFS - COLOR MAY VARY (Assorted) (DESIGN-146)**</h4><dl><dt>Price</dt><dd>**£10.62**</dd><dt>Rating</dt><dd>**3.8**/5</dd><dt>Reviews</dt><dd>**341**</dd><dt>Age</dt><dd>**8y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0799RWXBX) [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Blue OS1)**</h4><dl><dt>Price</dt><dd>**£33.52**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0GMHM9MZD)Show all 9 products ### **Trending**90-day click momentum [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Black OS1)**</h4><dl><dt>Price</dt><dd>**£36.32**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0GYDX3Z3N) [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Blue OS1)**</h4><dl><dt>Price</dt><dd>**£33.52**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0GMHM9MZD) [<h4>**320 Shisha Hookah Large Storage Travel Bag Carry Case Backpack - 14 Compartments**</h4><dl><dt>Price</dt><dd>**£32.80**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**34**</dd><dt>Age</dt><dd>**4y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0B5DNNCSD) [<h4>**M. ROSENFELD Shisha Set Complete Wolf One with Unique Air Flow through 3 Elegant Wolf Heads Made of Copper Special Aluminium Shisha Set for People with Taste 85 cm UK**</h4><dl><dt>Price</dt><dd>**£67.50**</dd><dt>Rating</dt><dd>**4.4**/5</dd><dt>Reviews</dt><dd>**350**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0CP9SWQSH) [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (White OS1)**</h4><dl><dt>Price</dt><dd>**£31.74**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DGLFNTTP)Show all 9 products ### **Newest**by launch date [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Black OS1)**</h4><dl><dt>Price</dt><dd>**£36.32**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0GYDX3Z3N) [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (White OS1)**</h4><dl><dt>Price</dt><dd>**£31.74**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DGLFNTTP) [<h4>**Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Blue OS1)**</h4><dl><dt>Price</dt><dd>**£33.52**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**17**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0GMHM9MZD) [<h4>**M. ROSENFELD Shisha Set Complete Wolf One with Unique Air Flow through 3 Elegant Wolf Heads Made of Copper Special Aluminium Shisha Set for People with Taste 85 cm UK**</h4><dl><dt>Price</dt><dd>**£67.50**</dd><dt>Rating</dt><dd>**4.4**/5</dd><dt>Reviews</dt><dd>**350**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0CP9SWQSH) [<h4>**320 Shisha Hookah Large Storage Travel Bag Carry Case Backpack - 14 Compartments**</h4><dl><dt>Price</dt><dd>**£32.80**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**34**</dd><dt>Age</dt><dd>**4y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0B5DNNCSD)Show all 9 products ## **Competition: brands, sellers & click share** The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.£0£18K£35K£53K£70K101001K Review CountSalesBeatable (≤4.3★) Contested Strong incumbent (>4.7★)**Brands****4 **▼falling**Sellers****6****Top-5 brand share****100%** Top 20: 100%**Top-5 click share****84%** Top 20: 100%**Open market****0%**- Kiseely66% - SHINE22% - M. ROSENFELD9% - 320º3% ## **Shisha demand & seasonality**3M6M1YAll Weekly search volume, with the niche's key stats alongside.Volume**524K**CVR**0.8%**Products**9**Brands**4**Top 5 Brands**100%**OOS Rate**20.9%**Rating**4.2★**Reviews**106**Avg BSR**#0**15K10K seasonSepDecMarJunAugNovMarMay Peak months: Aug · busiest ÷ quietest = 1.5× ## **Top Shisha search terms shoppers use**90D1Y The exact queries shoppers type, with yearly volume, growth and conversion. - **shisha**209K/yr+19.1%0.1% conv. - **shisha pipe**54K/yr+33.8%0.1% conv. - **hookah**54K/yr+0.6%0.0% conv. - **shisha shisha**54K/yr+5.0%0.0% conv. - **shisha hookah**39K/yr+8.7%0.1% conv. - **hookah shisha set**38K/yr+1.1%0.1% conv. - **shisha set**14K/yr+31.6%0.1% conv. - **portable shisha**14K/yr+19.9%0.0% conv. - **hooka**11K/yr+11.1%0.0% conv. - **sheesha**7K/yr+17.4%0.2% conv. ## **What reviews say buyers love and hate about Shisha** What buyers mention most, as a share of all reviews. ### **What buyers love**100% of reviews**Quality-Overall****56%**“*Great Quality*”**Advertised Vs Actual Product****13%**“*Exactly as display*”**Strength****13%**“*Very solid and beautiful product*”**Assembly/Installation****6%**“*easy to set up*”**Portability****6%**“*Portable and convenient*” ### **What buyers complain about**100% of reviews**Quality-Overall****100%**“*Rubbish*” ## **Shisha return rate & reasons** Why buyers send it back, as a share of all return requests.**5.1%****Return rate****49%****Fixable by listing** The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.1**Size-Overall****26%**2**Functionality-Overall****17%**3**Color****13%**4**Quality-Overall****7%**5**Defective Material/Parts****7%**Show all 10 reasons ## **Common Shisha questions** The questions sellers ask about this niche, answered from the tracked metrics.**Is Shisha profitable to sell on Amazon United Kingdom?** Flapen scores Shisha 38/100 on Amazon United Kingdom — Skip it. The niche generates £117K/yr across 9 tracked products. Search demand moved +14.3% over the last 90 days.**How competitive is the Shisha niche on Amazon United Kingdom?** 4 brands and 6 sellers compete in Shisha on Amazon United Kingdom. The top 5 Shisha products take 84% of clicks and its top 5 brands hold 100% of demand.**What do buyers complain about in Shisha?** Shisha buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 5.1% — above our launch gate.**When does demand for Shisha peak?** Search demand for Shisha on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.5× the quietest.**What does it cost to enter the Shisha niche?** Shisha sells for £29.74 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.87–£67.50. 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