---
title: "S23 Ultra Wallet Case — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/s23-ultra-wallet-case"
last_updated: "2026-07-31T17:10:05.680Z"
locale: en
meta:
description: "Niche score 48/100 · £24K/yr market · 75K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £24K/yr market · 75K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S23 Ultra Wallet Case — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **s23 ultra wallet case**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 16Conversion 34Competition 83Returns 49Price range 59Avg price 51Brand share 90Review moat 57Quality gap 68
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.69–£31.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,220.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.07**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£24K**
£24K/yr · 75K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, s23 ultra wallet case is a £24K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s23 ultra wallet case market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£18K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#2,429**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**49%**
- CASBST12% - TECHGEAR10% - Coolden9% - Vihibii7% - UEEBAI7% - Pilaru6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
3K2KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/s23-ultra-wallet-case/trend)
## **Top s23 ultra wallet case search terms**
- **samsung s23 ultra case with card holder**12K/yr-18.5%1.2% conv. - **s23 ultra case with card holder**10K/yr-8.0%1.4% conv. - **s23 ultra wallet case**7K/yr-13.7%2.8% conv. - **samsung s23 wallet case**6K/yr-12.3%1.5% conv. - **samsung s23 ultra case wallet**4K/yr-1.3%1.1% conv. - **s23 wallet case**5K/yr-19.7%1.6% conv. - **samsung s23 ultra wallet case**5K/yr-37.4%0.6% conv. - **s23 ultra flip case**4K/yr-8.8%2.5% conv. - **samsung s23 ultra flip case**4K/yr-37.8%1.8% conv. - **s23 ultra case wallet**4K/yr-9.7%1.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/s23-ultra-wallet-case/search-terms)
## **Top s23 ultra wallet case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7326%£1K9%£2K12%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CASBST for Samsung Galaxy S23 Ultra Case Kickstand Flip Leather Wallet Book Case with Card Slots Shockproof Magnetic Closure Protective Phone Case Cover Compatible with Samsung S23 Ultra - Black**CASBST**£6.77**4.5★2,479 rev](https://www.amazon.co.uk/dp/B0DBG3MVZT) [2**Coolden for Samsung S23 Ultra Case Wallet Case Armor Shockproof Case Hard Back Soft TPU Bumper Protective Case Card Holder Slot Wallet Case Cover for Galaxy S23 Ultra (Black)**Coolden**£8.49**4.4★1,500 rev](https://www.amazon.co.uk/dp/B0BQQPW8SZ) [3**Vihibii for Samsung Galaxy S23 Ultra Case with Card Holder (4 Cards) & Sliding Camera Cover & Kickstand Shockproof Rugged Hard Back & TPU Edge Wallet Case for Galaxy S23 Ultra 5G 6.8 2023 Black**Vihibii**£16.68**4.2★1,386 rev](https://www.amazon.co.uk/dp/B0C5R47MKN) [4**Pilaru Sliding Card Holder Case for Samsung S23 Ultra | Hidden Slot Cards | 2 screen protectors | Shockproof & Anti-Slip Protective Wallet Cover | Durable Dual-Layer Design for Galaxy S23 Ultra Black**Pilaru**£7.45**4.3★513 rev](https://www.amazon.co.uk/dp/B0FWK57TZX) [5**TECHGEAR Galaxy S23 Ultra Leather Wallet Case Flip Protective Case Cover with Wallet Card Holder Stand and Wrist Strap - Black PU Leather with Magnetic Closure Designed For Samsung S23 Ultra 5G**TECHGEAR**£6.17**4.5★641 rev](https://www.amazon.co.uk/dp/B0BR5ZQ6KH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pilaru Sliding Card Holder Case for Samsung S23 Ultra | Hidden Slot Cards | 2 screen protectors | Shockproof & Anti-Slip Protective Wallet Cover | Durable Dual-Layer Design for Galaxy S23 Ultra Black**Pilaru**£7.45**513 rev9mo ago](https://www.amazon.co.uk/dp/B0FWK57TZX) [**SUANDUCK for Samsung Galaxy S23 Ultra mobile phone case leather flip case with RFID-blocking card compartment adjustable stand and 360 drop protection with Samsung S23 Ultra Light Blue**SUANDUCK**£16.27**41 rev10mo ago](https://www.amazon.co.uk/dp/B0FLK2K1X6) [**SUANDUCK for Samsung Galaxy S23 Ultra mobile phone case leather flip case with RFID-blocking card compartment adjustable stand and 360 drop protection with Samsung S23 Ultra Light Brown**SUANDUCK**£16.17**41 rev10mo ago](https://www.amazon.co.uk/dp/B0FLK1QL1Z) [**IMEIKONST for Samsung Galaxy S23 Ultra Case with Card Holder Camera Protection Shell & Magnetic Ring Kickstand Military Grade Protection Anti-Fall Shockproof Cover for Samsung S23 Ultra. Purple TCKB**IMEIKONST**£9.25**171 rev11mo ago](https://www.amazon.co.uk/dp/B0FL22RVSY) [**IMEIKONST for Samsung Galaxy S23 Ultra Case with Card Holder Camera Protection Cover & Magnetic Ring Kickstand Hard PC Back Shockproof Phone Case for Samsung Galaxy S23 Ultra. Black TCKB**IMEIKONST**£9.07**171 rev1y ago](https://www.amazon.co.uk/dp/B0FF4FML6K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUANDUCK for Samsung Galaxy S23 Ultra mobile phone case leather flip case with RFID-blocking card compartment adjustable stand and 360 drop protection with Samsung S23 Ultra Light Blue**SUANDUCK**£16.27**4.2★**▲ 124%**](https://www.amazon.co.uk/dp/B0FLK2K1X6) [**SUANDUCK for Samsung Galaxy S23 Ultra mobile phone case leather flip case with RFID-blocking card compartment adjustable stand and 360 drop protection with Samsung S23 Ultra Light Brown**SUANDUCK**£16.17**4.2★**▲ 110%**](https://www.amazon.co.uk/dp/B0FLK1QL1Z) [**IMEIKONST for Samsung Galaxy S23 Ultra Case with Card Holder Camera Protection Shell & Magnetic Ring Kickstand Military Grade Protection Anti-Fall Shockproof Cover for Samsung S23 Ultra. Purple TCKB**IMEIKONST**£9.25**3.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0FL22RVSY) [**Phernykas Wallet Case for Samsung S23 Ultra Black**Phernykas**£10.61**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0F1MX74D7) [**Pilaru Sliding Card Holder Case for Samsung S23 Ultra | Hidden Slot Cards | 2 screen protectors | Shockproof & Anti-Slip Protective Wallet Cover | Durable Dual-Layer Design for Galaxy S23 Ultra Black**Pilaru**£7.45**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B0FWK57TZX)
**~~View all trending →~~**
## **What buyers say about s23 ultra wallet case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**47%
*“Good quality and still going strong after many months”*
**Size-Overall**10%
*“Perfect size”*
**Value For Money**10%
*“value for money”*
**Advertised Vs Actual Product**4%
*“Was what was expected great condition”*
**Strength**4%
*“Robust case”*
**Compatibility-Overall**4%
*“Fits Samsung S23 and Samsung A55 5G”*
**Drop/Impact Protection**4%
*“Case an protector”*
**Magnetic Strength/Adsorption**3%
*“Very good with magnetic clasp”*
**Durability**3%
*“Durable and has room for upto 3 cards”*
**Ease Of Use**2%
*“Very Ease of use, good Functionality, Stand very well and correct Thickness”*
### **What buyers complain about **
**Durability**32%
*“ring broke a few days later”*
**Magnetic Strength/Adsorption**17%
*“Very poor magnet”*
**Size-Overall**10%
*“Not fit for purpose”*
**Quality-Overall**8%
*“A rather better quality phone case for what seems a cheap price”*
**Design-Overall**4%
*“terrible design, avoid”*
**Touch/Button Controls**4%
*“The side buttons are off they dont fit properly”*
**Strength**3%
*“Flimsy card case door”*
**Value For Money**3%
*“Definitely not worth the price”*
**Weight Heavy**2%
*“Product is good just too heavy for me so i am returning”*
**Charging**2%
*“Very big and bulky and not able to charge on charger pad”*
### **Top return reasons **
**Size-Overall**59%
**Compatibility-Overall**9%
**Quality-Overall**7%
**Magnetic Strength/Adsorption**5%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Strength**2%
**Touch/Button Controls**1%
**Weight Heavy**1%
**Material Quality**1%
## **Common questions**
- **Is s23 ultra wallet case profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 58 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the s23 ultra wallet case niche?**
- 32 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in s23 ultra wallet case?**
- Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Size-Overall. The return rate is 3.1%.
- **When does demand for s23 ultra wallet case peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the s23 ultra wallet case niche?**
- Listings span £3.69–£31.15; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.
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