---
title: "S Pen — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/s-pen"
last_updated: "2026-07-31T13:18:59.454Z"
locale: en
meta:
description: "Niche score 38/100 · £59K/yr market · 185K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £59K/yr market · 185K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S Pen — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **s pen**
**Skip it**
Soft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 12Conversion 33Competition 28Returns 75Price range 64Avg price 51Brand share 30Review moat 42Quality gap 85
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£6.69–£29.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,271.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£59K**
£59K/yr · 185K searches
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, s pen is a £59K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s pen market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£60K–£72K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**5%**
- Samsung36% - OASO17% - SBPEN16% - Sspen9% - DOGAIN9% - Kenkor7% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/s-pen/trend)
## **Top s pen search terms**
- **samsung s pen**22K/yr-16.0%1.5% conv. - **samsung tablet pen**21K/yr-22.4%2.4% conv. - **s pen**22K/yr-23.9%0.9% conv. - **samsung pen for tablet**21K/yr-21.2%2.9% conv. - **samsung pen**20K/yr-33.9%1.4% conv. - **samsung stylus pen for tablet**11K/yr-32.7%3.0% conv. - **samsung tab pen**7K/yr-17.9%1.5% conv. - **pen for samsung tablet**8K/yr-36.2%3.6% conv. - **samsung pen for phone**5K/yr-10.1%0.9% conv. - **samsung stylus**4K/yr-0.9%1.7% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/s-pen/search-terms)
## **Top s pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung Galaxy Official S Pen for Tab S10 FE/FE+ S9 FE/FE+ Grey**Samsung**£21.39**4.4★671 rev](https://www.amazon.co.uk/dp/B0CH8PHK9M) [2**Capacitive Pen Universal Disc Tip Pencil & Magnetic Cap Stylus Compatible with All Touch Screens Pens for Switch/iPad pro/iPad/iPhone Samsung Galaxy s Ultra Pen Chromebook Android Touch Pad**OASO**£8.02**4.2★21,750 rev](https://www.amazon.co.uk/dp/B08Q7L85X2) [3**Stylus Pen for Android A11+/A9+ Pencil Power-Display Android Tablet Pen 4 POM Tip Rechargeable Stylus Pen for iPhone 17-6 Samsung Tab A11/A9 Other Smartphone and Tablet Devices (Black)**DOGAIN**£7.75**4.3★308 rev](https://www.amazon.co.uk/dp/B0D7MMJLCX) [4**Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)**SBPEN**£7.94**3.7★92 rev](https://www.amazon.co.uk/dp/B0FH58Z75V) [5**Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(Black)**SBPEN**£7.73**3.7★92 rev](https://www.amazon.co.uk/dp/B0FH566SPS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CMARS Stylus Pen for Samsung Galaxy Tab A11/A11+/A9/A9+/A8/A7/A7 Lite/A6 Fast Charging Pencil Compatible with Switch and Android 14/15 Devices Black**CMARS**£9.29**698 rev3mo ago](https://www.amazon.co.uk/dp/B0GVMTQRBY) [**Tab A11 Stylus Pen for Samsung Galaxy Tab A11/A11+ A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets All Android Stylus Pencil (Blue)**Sspen**£7.89**113 rev1y ago](https://www.amazon.co.uk/dp/B0FH695ZH8) [**Tab A11 Stylus Pen for Samsung Galaxy Tab A11/A11+ A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets All Android Stylus Pencil(Black)**Sspen**£7.90**113 rev1y ago](https://www.amazon.co.uk/dp/B0FH6BGDL9) [**Tab A9 Stylus Pen for Samsung Galaxy Tab A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets Fast Charge Tilt Sensitivity Precision Stylus Pencil (Pink)**Sspen**£7.95**113 rev1y ago](https://www.amazon.co.uk/dp/B0FH69JFNZ) [**Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)**SBPEN**£7.94**92 rev1y ago](https://www.amazon.co.uk/dp/B0FH58Z75V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CMARS Stylus Pen for Samsung Galaxy Tab A11/A11+/A9/A9+/A8/A7/A7 Lite/A6 Fast Charging Pencil Compatible with Switch and Android 14/15 Devices Black**CMARS**£9.29**4.2★**▲ 480%**](https://www.amazon.co.uk/dp/B0GVMTQRBY) [**Dual-Tip Stylus Pen for Samsung Galaxy Tab A11+/A11/A9+/A8 Android &for IOS iPad 10th&9th Tablets Pencil (White)**SBPEN**£7.77**3.7★**▲ 249%**](https://www.amazon.co.uk/dp/B0FH5K2KDT) [**Tablet Pen for Samsung Galaxy A9/A9+ with 4 POM Tips Kenkor Stylus Pen for Switch 2/Android Magnetic Tablet Stylus Compatible with Samsung Ultra S24/S23/iPhone/Xiaomi/HONOR/Amazon Fire - Black**Kenkor**£7.53**4.4★**▲ 207%**](https://www.amazon.co.uk/dp/B0D62NBVQ6) [**Samsung Galaxy Official S Pen for Tab S10 FE/FE+ S9 FE/FE+ Grey**Samsung**£21.39**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0CH8PHK9M) [**Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)**SBPEN**£7.94**3.7★**▲ 70%**](https://www.amazon.co.uk/dp/B0FH58Z75V)
**~~View all trending →~~**
## **What buyers say about s pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compatibility-Overall**16%
*“Pairs very well with Samsung Tablet and Phone”*
**Value For Money**16%
*“Reasonable price”*
**Quality-Overall**16%
*“Great price for the quality of the product”*
**Ease Of Use**10%
*“very easy to use”*
**Advertised Vs Actual Product**7%
*“Works perfectly as expected”*
**Charging**4%
*“Charges quickly”*
**Weight Light**3%
*“the pen itself feels light”*
**Grip**3%
*“comfortable in the hand”*
**Comfort-Overall**2%
*“comfortable in the hand”*
**Functionality-Overall**2%
*“it gets the job done nicely”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Didn't work”*
**Durability**11%
*“breaks apart very easily would not recommend”*
**Connectivity-Overall**9%
*“Nice pen doesn't connect easily”*
**Quality-Overall**8%
*“Poor quality and not fit for purpose”*
**Value For Money**6%
*“.expensive”*
**Compatibility-Overall**6%
*“does not work at all on galaxy Tab s11”*
**Touch/Button Controls**5%
*“Not working as well as expected on my touch screen laptop”*
**Charging**4%
*“Didn't last anywhere near long enough once fully charged”*
**Advertised Vs Actual Product**4%
*“It didn't work as advertised”*
**Strength**3%
*“Not firm enough”*
### **Top return reasons **
**Compatibility-Overall**41%
**Functionality-Overall**27%
**Connectivity-Overall**4%
**Defective Material/Parts**3%
**Charging**3%
**Quality-Overall**3%
**Size-Overall**3%
**Touch/Button Controls**2%
**Durability**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is s pen profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the s pen niche?**
- 8 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in s pen?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Connectivity-Overall. The return rate is 2.0%.
- **When does demand for s pen peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the s pen niche?**
- Listings span £6.69–£29.80; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.
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