---
title: "Search terms — refillable vaping - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/refillable-vaping/search-terms"
last_updated: "2026-07-31T15:04:56.266Z"
locale: en
meta:
  description: "Niche score 52/100 · £109K/yr market · 435K searches/yr · £12.05 avg price. Soft demand (-9.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £109K/yr market · 435K searches/yr · £12.05 avg price. Soft demand (-9.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — refillable vaping - Flapen"
---

# **refillable vaping**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but soft demand (-9.1% this quarter) keeps it on the watch list.

Market size 26Growth 20Conversion 26Competition 72Returns 93Price range 56Avg price 50Brand share 27Review moat 88Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****231.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£5.28–£27.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.05**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£109K**

£109K/yr · 435K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.1%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")