---
title: "Power Bank — £11.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/power-bank"
last_updated: "2026-07-31T08:44:36.381Z"
locale: en
meta:
description: "Niche score 72/100 · £11.4M/yr market · 14.2M searches/yr · £17.62 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 72/100 · £11.4M/yr market · 14.2M searches/yr · £17.62 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Power Bank — £11.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **power bank**
**Launch it**
A $11.4M/yr market growing +45.9% this quarter with returns at 1.1% — clears our launch bar.
Market size 100Growth 66Conversion 55Competition 62Returns 94Price range 85Avg price 82Brand share 73Review moat 21Quality gap 62
**Market size**
**Incredible****£11.4M**
£11.4M/yr · 14.2M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£9.47–£55.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£17.62**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+45.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,631.64**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, power bank is a £11.4M/yr Amazon United Kingdom market (14.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 72/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power bank market data**
- **Units sold / yr**
- **600K–800K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£10.6M–£14.1M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **19.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 86%
**Open market**
**33%**
- INIU22% - Anker14% - HELLEE10% - Bextoo9% - CFIAI6% - Xiaocodou6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.9% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/power-bank/trend)
## **Top power bank search terms**
- **power bank**6.5M/yr+43.8%3.0% conv. - **power bank fast charging**1.9M/yr+40.4%3.8% conv. - **portable charger**1.9M/yr+48.0%4.2% conv. - **battery pack power bank**335K/yr+484.7%4.2% conv. - **mobile phone portable power banks**411K/yr+55.3%0.7% conv. - **powerbank**429K/yr+45.6%3.3% conv. - **battery pack**694K/yr-47.9%2.9% conv. - **power bank 50000mah**329K/yr+32.5%1.2% conv. - **powerbank fast charging**201K/yr+55.7%3.4% conv. - **20000mah power bank**185K/yr+36.0%2.1% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/power-bank/search-terms)
## **Top power bank products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£457K8%£914K12%£1.4M16%£1.8M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INIU Power Bank Portable Charger 10000mAh Slimmest & Lightest High-Speed USB C Input & Output PowerBank Triple 3A Phone Battery Pack Travel Charger for iPhone 17 16 15 14 Plus Pro Samsung iPad etc**INIU**£11.98**4.5★81,699 rev](https://www.amazon.co.uk/dp/B07PNL5STG) [2**Power Bank 27 000mAh Fast Charging 22.5W QC 4.0 USB C Input & Output PD 20W Portable Charger Mobile Phone Battery Black Compatible for Smartphone iPad and more**Bextoo**£17.40**4.4★6,823 rev](https://www.amazon.co.uk/dp/B0G6481N51) [3**Power Bank 10000mAh 22.5W Fast Charging Portable Charger with LCD Display Built-in 4 Cables & 6-Device Charging PD 3.0 QC 3.0 USB-C In/Out Compatible with iPhone 17/16/15/14/13/12**HELLEE**£14.66**4.5★3,236 rev](https://www.amazon.co.uk/dp/B0G2SG8JD1) [4**Anker Zolo Power Bank(2025 Upgrade) 20 000mAh 30W High-Speed Portable Charger with Built-In USB-C Cable Battery Pack For iPhone 17/17 Air/17 Pro/17 Pro Max/16/15 Series Galaxy and More**Anker**£22.34**4.6★26,360 rev](https://www.amazon.co.uk/dp/B0CZ9LH53B) [5**Power Bank Fast Charging 15000mAh Portable Charger with Built-in Cables USB-C Powerbank with LED Display & 4 Outputs Battery Pack Compatible with iPhone 17 16 15 14 13 Android and more Black**CFIAI**£13.00**4.4★3,170 rev](https://www.amazon.co.uk/dp/B0FY6D8HSN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Power Bank Fast Charging 27000mAh Portable Charger with Built-in 4 Cables (iOS/Micro USB/USB-C&A) 22.5W LED Display Powerbank High-Capacity Battery Pack for iPhone 17 16 15 14 Samsung iPad Android**HELLEE**£23.75**3,236 rev5mo ago](https://www.amazon.co.uk/dp/B0GLNBPNRB) [**Power Bank Fast Charging 27000mAh Portable Charger(USB-C Input & Output) PD 3.0 QC 3.0 External Mobile Phone Battery with LED Display Compatible with iPhone 17 16 15 14 13 12 Pro Max and More**LKOUY**£16.42**66 rev6mo ago](https://www.amazon.co.uk/dp/B0GHWWSD1D) [**Power Bank 27 000mAh Fast Charging 22.5W QC 4.0 USB C Input & Output PD 20W Portable Charger Mobile Phone Battery Black Compatible for Smartphone iPad and more**Bextoo**£17.40**6,823 rev7mo ago](https://www.amazon.co.uk/dp/B0G6481N51) [**Power Bank 10000mAh 22.5W Fast Charging Portable Charger with LCD Display Built-in 4 Cables & 6-Device Charging PD 3.0 QC 3.0 USB-C In/Out Compatible with iPhone 17/16/15/14/13/12**HELLEE**£14.66**3,236 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SG8JD1) [**Power Bank Fast Charging 15000mAh Portable Charger with Built-in Cables USB-C Powerbank with LED Display & 4 Outputs Battery Pack Compatible with iPhone 17 16 15 14 13 Android and more Black**CFIAI**£13.00**3,170 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6D8HSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Power Bank Fast Charging 27000mAh Portable Charger(USB-C Input & Output) PD 3.0 QC 3.0 External Mobile Phone Battery with LED Display Compatible with iPhone 17 16 15 14 13 12 Pro Max and More**LKOUY**£16.42**4.0★**▲ 140%**](https://www.amazon.co.uk/dp/B0GHWWSD1D) [**Power Bank 20000mAh PD3.0 QC4.0 22.5W Fast Charging PD20W USB C Power Bank Portable Charger With LCD Display Compatible with iPhone 17 16 15 14 13 Android and more**Xiaocodou**£9.47**4.4★**▲ 139%**](https://www.amazon.co.uk/dp/B0FGXL576N) [**Power Bank Fast Charging 10000mAh 22.5W Portable Charger(USB-C Input & Output) PD 3.0 QC 3.0 External Mobile Phone Battery with LED Display Compatible with iPhone 17 16 15 14 13 12 Pro Max and More**LKOUY**£10.88**4.4★**▲ 138%**](https://www.amazon.co.uk/dp/B0GSGMYXKK) [**Power Bank Fast Charging 27000mAh Portable Charger with Built-in 4 Cables (iOS/Micro USB/USB-C&A) 22.5W LED Display Powerbank High-Capacity Battery Pack for iPhone 17 16 15 14 Samsung iPad Android**HELLEE**£23.75**4.5★**▲ 130%**](https://www.amazon.co.uk/dp/B0GLNBPNRB) [**VRURC 10000mAh Power Bank With Built in Cables USB C Battery Pack Portable Charger with 5 Outputs 2 Inputs Powerbank LED Display compatible with iPhone 17 16 15 14 Samsung Android-Dark(1 Pack)**VRURC**£17.13**4.4★**▲ 113%**](https://www.amazon.co.uk/dp/B0DYDNHZHC)
**~~View all trending →~~**
## **What buyers say about power bank**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**34%
*“Charges fast”*
**Quality-Overall**13%
*“Best quality”*
**Value For Money**9%
*“Good value for money”*
**Ease Of Use**5%
*“Easy to operate”*
**Battery Life**5%
*“Amazing battery life”*
**Portability**4%
*“Great for travel”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Strength**3%
*“Very well made and sturdy”*
**Weight Light**2%
*“Very light weight easy to carry along”*
**Size-Overall**2%
*“Convenient size”*
### **What buyers complain about **
**Charging**35%
*“Didn't charge”*
**Durability**11%
*“Broke after one use”*
**Weight Heavy**8%
*“Just too heavy”*
**Quality-Overall**5%
*“Bad quality”*
**Battery Life**3%
*“Battery doesn't last long”*
**Functionality-Overall**3%
*“DIDN'T WORK”*
**Value For Money**2%
*“much more expensive than it actually is”*
**Size-Overall**2%
*“Not fit for purpose”*
**Advertised Vs Actual Product**2%
*“Doesnt match the description”*
**Heating**1%
*“Gets very hot”*
### **Top return reasons **
**Charging**38%
**Weight Heavy**18%
**Size-Overall**9%
**Functionality-Overall**7%
**Compatibility-Overall**5%
**Defective Material/Parts**3%
**Certifications**3%
**Advertised Vs Actual Product**2%
**Battery Life**2%
**Durability**1%
## **Common questions**
- **Is power bank profitable to sell on Amazon United Kingdom?**
- The niche generates £11.4M/yr across 33 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Launch it (72/100).
- **How competitive is the power bank niche?**
- 23 brands and 61 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in power bank?**
- Top complaints mined from reviews: Charging, Durability, Weight Heavy. The return rate is 1.1%.
- **When does demand for power bank peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the power bank niche?**
- Listings span £9.47–£55.37; the average listing price is £17.62 (sweet spot $15–$100). The average incumbent carries 11,632 reviews — the moat a new listing must climb.
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