---
title: "Portra 400 — £260K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/portra-400"
last_updated: "2026-07-31T16:14:48.810Z"
locale: en
meta:
description: "Niche score 47/100 · £260K/yr market · 81K searches/yr · £48.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £260K/yr market · 81K searches/yr · £48.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Portra 400 — £260K/yr Amazon UK Niche (2026) - Flapen"
---
# **portra 400**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 45Conversion 72Competition 17Returns 98Price range 55Avg price 94Brand share 5Review moat 69Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£48.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****737.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.65–£162.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£260K**
£260K/yr · 81K searches
**Growth**
**Okay****+15.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, portra 400 is a £260K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–May–Jul–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portra 400 market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£244K–£293K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- KODAK69% - GRDE13% - Clikoze11% - Foma3% - Kentmere2% - Ilford2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May, Jul, Dec · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/portra-400/trend)
## **Top portra 400 search terms**
- **portra 400**21K/yr+11.7%8.7% conv. - **120 film**18K/yr-4.3%1.9% conv. - **kodak portra 400**14K/yr+24.8%6.2% conv. - **portra 400 35mm**9K/yr+31.4%9.4% conv. - **kodak portra 400 35mm**5K/yr+31.0%8.6% conv. - **120mm film**4K/yr+9.6%3.3% conv. - **kodak portra**3K/yr+39.9%4.6% conv. - **porta 400**3K/yr+15.8%8.5% conv. - **portra**5K/yr+60.8%5.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/portra-400/search-terms)
## **Top portra 400 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kodak Portra 400 35m 36exp Film Professional 5 Pack**KODAK**£73.39**4.8★2,857 rev](https://www.amazon.co.uk/dp/B004FNRTGG) [2**Kodak Portra 400 Professional ISO 400 35 mm 36 Exposures Color Negative Film (5 Roll per Pack)**KODAK**£76.19**4.8★11 rev](https://www.amazon.co.uk/dp/B019TI4KIG) [3**Kodak Portra 400 36 exp Single!**GRDE**£21.31**4.5★985 rev](https://www.amazon.co.uk/dp/B0001ZVXJQ) [4**Kodak Portra 400 120 Roll Film Professional 5 Pack**KODAK**£68.73**4.7★1,670 rev](https://www.amazon.co.uk/dp/B004ABHKZ8) [5**Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card**Clikoze**£38.29**4.6★9 rev](https://www.amazon.co.uk/dp/B0DJ1B54LZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PAN 200 120 Black & White Roll Film**Kentmere**£8.65**5 rev1y ago](https://www.amazon.co.uk/dp/B0F88B3XH9) [**Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card**Clikoze**£38.29**9 rev1y ago](https://www.amazon.co.uk/dp/B0DJ1B54LZ) [**Kodak Portra 400 35mm Film Bundle - 5 Pack Color Negative 36 Exposures (2 Packs) With Clikoze Camera Photography Tips Card**Clikoze**£162.09**0 rev2y ago](https://www.amazon.co.uk/dp/B0CJTVQ5FD) [**Kodak film gold 200-120x5**KODAK**£37.09**363 rev4y ago](https://www.amazon.co.uk/dp/B09WY98QRW) [**3 x Kodak Gold 200 ISO 36 Exposures 35-mm Reel Photo Films Colour.**KODAK**£27.52**1,646 rev6y ago](https://www.amazon.co.uk/dp/B08D3X8P2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kodak Portra 400 Professional ISO 400 35 mm 36 Exposures Color Negative Film (5 Roll per Pack)**KODAK**£76.19**4.8★**▲ 54%**](https://www.amazon.co.uk/dp/B019TI4KIG) [**PAN 200 120 Black & White Roll Film**Kentmere**£8.65**3.7★**▲ 28%**](https://www.amazon.co.uk/dp/B0F88B3XH9) [**Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card**Clikoze**£38.29**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0DJ1B54LZ) [**Ilford HP5 Plus 400 ASA 120mm pack of 3**Ilford**£25.21**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B006KDVCP8) [**Kodak Portra 400 35m 36exp Film Professional 5 Pack**KODAK**£73.39**4.8★**— 3%**](https://www.amazon.co.uk/dp/B004FNRTGG)
**~~View all trending →~~**
## **What buyers say about portra 400**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Great value for money compared to buying them in high street stores”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Image/Picture Clarity**14%
*“pictures came out great”*
**Quality-Overall**12%
*“Quality and great value”*
**Color**6%
*“Colors are beautiful”*
**Display Resolution**5%
*“Kodak film. Very good quality film”*
**Security**4%
*“Reliable”*
**Compatibility-Overall**3%
*“Great pric for Kodak film”*
**Exposure**1%
*“i always get great exposures from the film”*
**Night Vision**1%
*“Makes shooting in the gloomy uk weather a bit easier”*
### **What buyers complain about **
**Value For Money**33%
*“Price-wise it's on the expensive end”*
**Quality-Overall**17%
*“Not good”*
**Ease Of Use**17%
*“cannot use now”*
**Night Vision**7%
*“I have noticed a slight green tint in darker lighting the shadows etc”*
**Display Colors**7%
*“I have noticed a slight green tint in darker lighting the shadows etc”*
### **Top return reasons **
**Compatibility-Overall**29%
**Size-Overall**15%
**Value For Money**13%
**Color**10%
**Camera Quality**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Durability**2%
**Product Condition**2%
**Image/Video Stabilization**2%
## **Common questions**
- **Is portra 400 profitable to sell on Amazon United Kingdom?**
- The niche generates £260K/yr across 12 tracked products. 90-day search growth is +15.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the portra 400 niche?**
- 6 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in portra 400?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Ease Of Use. The return rate is 0.3%.
- **When does demand for portra 400 peak?**
- Demand peaks in Jan–May–Jul–Dec; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the portra 400 niche?**
- Listings span £8.65–£162.09; the average listing price is £48.86 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.
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