---
title: "Pokemon Go — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/pokemon-go"
last_updated: "2026-07-31T13:22:26.488Z"
locale: en
meta:
description: "Niche score 42/100 · £42K/yr market · 171K searches/yr · £34.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £42K/yr market · 171K searches/yr · £34.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon Go — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **pokemon go**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 11Growth 28Conversion 9Competition 42Returns 41Price range 91Avg price 95Brand share 24Review moat 68Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£34.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.45–£65.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****792.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£42K**
£42K/yr · 171K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, pokemon go is a £42K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon go market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£70K–£87K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,668**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**5%**
- Datel29% - Brook28% - UltrA CatcheR17% - Mcbazel10% - MoPei6% - NEWZEROL5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/pokemon-go/trend)
## **Top pokemon go search terms**
- **pokemon go**70K/yr-5.2%0.2% conv. - **pokemon go plus**47K/yr-13.7%0.3% conv. - **pokemon go auto catcher**32K/yr+29.6%1.1% conv. - **pokemon go auto catch**9K/yr+83.1%0.2% conv. - **gotcha pokemon go**8K/yr-3.4%2.2% conv. - **pokémon go**5K/yr-7.4%0.4% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/pokemon-go/search-terms)
## **Top pokemon go products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]](https://m.media-amazon.com/images/I/41a9yiN4ZBL.jpg)**Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory \[Exclusive Version\]**Brook**£37.53**3.8★218 rev](https://www.amazon.co.uk/dp/B0CTJKJD2S) [2**Datel Go-tchaClip Auto catcher For use with Pokemon Go Catch Pokemon**Datel**£21.36**2.6★73 rev](https://www.amazon.co.uk/dp/B0CKWBRW1D) [3**Pocket GoGo Auto Catcher Black | USB-C Plug-and-Play No Charging Needed Catches Monsters & Spins Stops | Compatible with Android & iOS**UltrA CatcheR**£22.99**3.6★98 rev](https://www.amazon.co.uk/dp/B0F32BBHLT) [4**Go-tcha Tag Auto Catch for Pokémon (Alternative for Go Plus)**Datel**£13.73**2.0★65 rev](https://www.amazon.co.uk/dp/B0CYM6411W) [5**Pocket GoGo - Ultimate Pocket Monster Auto-Catcher | USB-C Plug-and-Play No Charging Catches Pocket Monster & Spins Stops (Red)**UltrA CatcheR**£23.83**3.6★98 rev](https://www.amazon.co.uk/dp/B0F328NNMT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pocket GoGo - Ultimate Pocket Monster Auto-Catcher | USB-C Plug-and-Play No Charging Catches Pocket Monster & Spins Stops (Red)**UltrA CatcheR**£23.83**98 rev1y ago](https://www.amazon.co.uk/dp/B0F328NNMT) [**Pocket GoGo Auto Catcher Black | USB-C Plug-and-Play No Charging Needed Catches Monsters & Spins Stops | Compatible with Android & iOS**UltrA CatcheR**£22.99**98 rev1y ago](https://www.amazon.co.uk/dp/B0F32BBHLT) [**megacom DuoMon3 2025ver. 1P/2P Pocket Auto Catcher(Redball) IPX7 Waterproof with APP set up Lights Vibration Sound- Bluetooth One Touch Reconnect Type-C & Wireless Rechargeable(Black)**megacom**£60.32**104 rev1y ago](https://www.amazon.co.uk/dp/B0DXSRB6ZW) [![Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]](https://m.media-amazon.com/images/I/41a9yiN4ZBL.jpg)**Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory \[Exclusive Version\]**Brook**£37.53**218 rev1y ago](https://www.amazon.co.uk/dp/B0CTJKJD2S) [**Brook Pocket Auto Catch Watchic Lite with Keychain Auto Catcher IPX7 Waterproof 0.96 Color Display Long Battery Life Pocket Monster Accessory (Exclusive Version)**Brook**£33.17**471 rev1y ago](https://www.amazon.co.uk/dp/B0DLW4JT8Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokémon TCG: GO Special Collection - Team Instinct (1 Foil Promo Card 1 Deluxe pin & 6 Booster Packs)**Pokémon**£65.82**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B0B46T3DMB) [**Pocket GoGo Auto Catcher Black | USB-C Plug-and-Play No Charging Needed Catches Monsters & Spins Stops | Compatible with Android & iOS**UltrA CatcheR**£22.99**3.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0F32BBHLT) [**Pocket GoGo - Ultimate Pocket Monster Auto-Catcher | USB-C Plug-and-Play No Charging Catches Pocket Monster & Spins Stops (Red)**UltrA CatcheR**£23.83**3.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0F328NNMT) [![Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]](https://m.media-amazon.com/images/I/41a9yiN4ZBL.jpg)**Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory \[Exclusive Version\]**Brook**£37.53**3.8★**▲ 80%**](https://www.amazon.co.uk/dp/B0CTJKJD2S) [**Go-Tcha Evolve LED-Touch Wristband Watch For Pokemon Go with Auto Catch and Auto Spin - Blue/Black (Electronic Games)**Datel**£36.93**4.1★**▲ 31%**](https://www.amazon.co.uk/dp/B07Y7BJW1H)
**~~View all trending →~~**
## **What buyers say about pokemon go**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Better than previous brands Ive had”*
**Advertised Vs Actual Product**14%
*“Does the job”*
**Assembly/Installation**13%
*“easy to set up”*
**Ease Of Use**10%
*“easy to use”*
**Battery Life**9%
*“Amazing battery life”*
**Compatibility-Overall**4%
*“Works well on both phones”*
**Connectivity-Overall**4%
*“Connect and let it do its job”*
**Efficiency**3%
*“Does it work”*
**Software/Application**2%
*“now easy to connect with pogo app”*
**Shooting**2%
*“Fantastic device, catches like crazy at good range too”*
### **What buyers complain about **
**Connectivity-Overall**21%
*“Connection issues”*
**Charging**14%
*“Barely holds charge”*
**Functionality-Overall**13%
*“Doesn't work”*
**Durability**10%
*“Broken within 6 months”*
**Quality-Overall**5%
*“Absolute waste of money for cheap rubbish”*
**Instructions/User Manual/Troubleshooting**5%
*“no instructions included”*
**Battery Life**4%
*“Very short battery life”*
**Defective Material/Parts**3%
*“Product doesn't work”*
**Value For Money**3%
*“Not worth the money”*
**Vibration/Speed Control**2%
*“Not keen on the aggressive vibration when the front gets held or put down on a surface”*
### **Top return reasons **
**Charging**21%
**Functionality-Overall**19%
**Connectivity-Overall**19%
**Defective Material/Parts**11%
**Compatibility-Overall**7%
**Battery Life**3%
**Touch/Button Controls**2%
**Constant Reboot Or Restart**2%
**Strength**2%
**Touch Screen**2%
## **Common questions**
- **Is pokemon go profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 16 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pokemon go niche?**
- 8 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pokemon go?**
- Top complaints mined from reviews: Connectivity-Overall, Charging, Functionality-Overall. The return rate is 3.8%.
- **When does demand for pokemon go peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the pokemon go niche?**
- Listings span £12.45–£65.82; the average listing price is £34.80 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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