---
title: "Phone Strap — £389K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/phone-strap"
last_updated: "2026-07-31T14:07:34.715Z"
locale: en
meta:
description: "Niche score 43/100 · £389K/yr market · 2.0M searches/yr · £6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £389K/yr market · 2.0M searches/yr · £6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phone Strap — £389K/yr Amazon UK Niche (2026) - Flapen"
---
# **phone strap**
**Skip it**
Prices mostly outside the sweet spot ($2.86–$10.68) — this niche doesn't clear our bar today.
Market size 55Growth 41Conversion 37Competition 27Returns 85Price range 0Avg price 18Brand share 36Review moat 37Quality gap 60
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£389K**
£389K/yr · 2.0M searches
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,792.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.86–£10.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, phone strap is a £389K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phone strap market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£332K–£398K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**11%**
- SURPHY28% - COCASES27% - CACOE15% - Golifyne8% - takyu6% - ROCONTRIP6% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.
50K30KSpike '24Prime Day '25Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/phone-strap/trend)
## **Top phone strap search terms**
- **phone lanyard**395K/yr+56.2%1.7% conv. - **phone strap**371K/yr-7.7%1.0% conv. - **phone wrist strap**283K/yr+15.1%0.6% conv. - **mobile phone lanyard**137K/yr+11.6%1.6% conv. - **phone lanyards for iphone**98K/yr+0.7%2.4% conv. - **phone strap wrist**84K/yr-2.2%0.6% conv. - **phone chain**82K/yr+1.8%0.3% conv. - **phone strap crossbody**72K/yr+45.4%1.5% conv. - **anti theft phone strap**59K/yr+1.0%1.1% conv. - **phone wrist strap anti theft**50K/yr-10.9%1.2% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/phone-strap/search-terms)
## **Top phone strap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£39K20%£78K30%£117K40%£156K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey**COCASES**£6.94**4.4★984 rev](https://www.amazon.co.uk/dp/B0D9NJLN7F) [2**SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey**SURPHY**£7.48**4.6★4,822 rev](https://www.amazon.co.uk/dp/B0CMLRZJRD) [3**SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap**SURPHY**£9.90**4.4★3,350 rev](https://www.amazon.co.uk/dp/B0D4V92G4J) [4**CACOE Phone Lanyard Adjustable Strap with patch Crossbody for Smartphones**CACOE**£7.01**4.4★9,730 rev](https://www.amazon.co.uk/dp/B09WMG2GPM) [5**takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey**takyu**£6.65**4.4★3,043 rev](https://www.amazon.co.uk/dp/B0D5H78QHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**caslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent**caslord**£4.71**5,098 rev8mo ago](https://www.amazon.co.uk/dp/B0FZSLS4PP) [**COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple**COCASES**£7.62**984 rev10mo ago](https://www.amazon.co.uk/dp/B0FK54LL3N) [**Gerhua Phone Wrist Strap Wrist Strap Lanyard for Phone P/hone Lanyard Wrist Comfortable Cellphone Lanya/rd Pho/ne Charm Pho/ne Safety Str/ap Anti Theft Phon/e Bracelet Str/ap Phon/e Case Strap**Gerhua**£3.40**28 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2FYVM6) [**ivoler Crossbody Phone Lanyard Adjustable Neck Strap with Secure Patch Holder Compatible with Most Smartphones Durable Hands-Free Anti-Theft Multifunctional with Earbud/Glasses Hook Black**ivoler**£4.25**736 rev1y ago](https://www.amazon.co.uk/dp/B0FCSFZMT8) [**Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Morning Teal**Golifyne**£8.34**283 rev1y ago](https://www.amazon.co.uk/dp/B0F8HXRBF6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple**COCASES**£7.62**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B0FK54LL3N) [**caslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent**caslord**£4.71**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0FZSLS4PP) [**COCASES Phone Lanyard Crossbody and Wrist Strap Adjustable iPhone Strap with 2 Durable Patches for Neck Strap Phone Chain Compatible with Most Smartphones-Black**COCASES**£5.15**4.4★**▲ 50%**](https://www.amazon.co.uk/dp/B0DBLHGW16) [**SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap**SURPHY**£9.90**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B0D4V92G4J) [**Golifyne 6mm Crossbody Phone Lanyard | 80-150cm Universal Phone Strap | w/ 2 Non-Adhesive Tether Tabs | Compatible with iPhone/Samsung/Huawei Smartphones (no cases included) - Teal**Golifyne**£10.68**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0CCV3HJ6J)
**~~View all trending →~~**
## **What buyers say about phone strap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The cord feels good quality and strong”*
**Ease Of Use**10%
*“Easy to fit”*
**Strength**9%
*“Very sturdy”*
**Security**9%
*“They felt really strong and secure”*
**Advertised Vs Actual Product**8%
*“Does what it says”*
**Value For Money**7%
*“Excellent price”*
**Size-Overall**6%
*“good size”*
**Strap/String Quality**5%
*“Smart strap”*
**Durability**4%
*“durable”*
**Adjustability/Rotatability/Reclining**4%
*“easy to adjust”*
### **What buyers complain about **
**Durability**14%
*“Broke on first use”*
**Charging**14%
*“is an obstacle for your charger”*
**Quality-Overall**12%
*“Poor quality”*
**Size-Overall**9%
*“Bad fit”*
**Functionality-Overall**4%
*“Dont work”*
**Ease Of Use**4%
*“No use to me”*
**Instructions/User Manual/Troubleshooting**3%
*“I took one star off because there was no instructions”*
**Thickness**3%
*“The lanyards are a bit too thick”*
**Compatibility-Overall**3%
*“Not any good with my iPhone as I cant charge or use wired headphones as theres no room for both the loop and the plug in”*
**Flexibility**3%
*“Will fail after repeated bending perhaps”*
### **Top return reasons **
**Size-Overall**20%
**Color**9%
**Quality-Overall**9%
**Compatibility-Overall**8%
**Length**7%
**Strength**6%
**Charging**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Add-Ons/Attachments**3%
## **Common questions**
- **Is phone strap profitable to sell on Amazon United Kingdom?**
- The niche generates £389K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the phone strap niche?**
- 11 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in phone strap?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.5%.
- **When does demand for phone strap peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the phone strap niche?**
- Listings span £2.86–£10.68; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 2,792 reviews — the moat a new listing must climb.
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