---
title: "Phone Controller — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/phone-controller"
last_updated: "2026-07-31T14:56:34.717Z"
locale: en
meta:
description: "Niche score 33/100 · £80K/yr market · 237K searches/yr · £34.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £80K/yr market · 237K searches/yr · £34.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phone Controller — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **phone controller**
**Skip it**
High returns (9.1%) — this niche doesn't clear our bar today.
Market size 20Growth 15Conversion 12Competition 13Returns 10Price range 95Avg price 95Brand share 12Review moat 75Quality gap 90
**Avg price**
**Incredible****£34.38**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.01–£62.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****510.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£80K**
£80K/yr · 237K searches
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, phone controller is a £80K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phone controller market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£103K–£138K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**2%**
- Razer28% - HASACOOL26% - EasySMX24% - abxylute11% - Koiiko6% - GameSir3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/phone-controller/trend)
## **Top phone controller search terms**
- **phone controller**53K/yr-10.0%0.2% conv. - **android controller**22K/yr-24.4%0.0% conv. - **mobile controller**16K/yr-16.9%0.2% conv. - **iphone controller**17K/yr-15.9%0.1% conv. - **phone game controller**16K/yr-9.0%0.0% conv. - **mobile gaming controller**20K/yr-25.9%0.2% conv. - **iphone game controller**16K/yr-24.4%0.1% conv. - **android game controller**13K/yr-25.0%0.2% conv. - **controller for phone**10K/yr-37.5%0.1% conv. - **mobile phone controller**6K/yr+6.1%0.1% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/phone-controller/search-terms)
## **Top phone controller products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black**Razer**£35.84**4.1★91 rev](https://www.amazon.co.uk/dp/B0CY2KVBS9) [2**HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller**HASACOOL**£30.19**4.5★72 rev](https://www.amazon.co.uk/dp/B0DNYXCMHB) [3**EasySMX M15 Type C Mobile Gaming Controller for Android iPhone 15 Series USB C Cloud Gaming Xbox Playstation Game Pass Bluetooth Gaming Controller with Hall Joysticks Trigger Mechanical Plug and Play**EasySMX**£20.97**4.1★722 rev](https://www.amazon.co.uk/dp/B0D97VQGFT) [4**EasySMX M05 Type-C Mobile Gaming Controller for Android iPhone 15 Xbox Game Pass Gaming Controller with Hall Trigger Mapping function Plug & Play Passthrough Charging Low Latency**EasySMX**£15.01**3.8★99 rev](https://www.amazon.co.uk/dp/B0D2XKRCFX) [5**Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung**Koiiko**£18.94**3.1★5 rev](https://www.amazon.co.uk/dp/B0FZGQTV6Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)**abxylute**£53.99**637 rev8mo ago](https://www.amazon.co.uk/dp/B0FQWFC41K) [**Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung**Koiiko**£18.94**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FZGQTV6Q) [**abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)**abxylute**£34.74**216 rev1y ago](https://www.amazon.co.uk/dp/B0FJ1GGMMZ) [**abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)**abxylute**£53.00**637 rev1y ago](https://www.amazon.co.uk/dp/B0DHGTJ3Q7) [**HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller**HASACOOL**£30.19**72 rev1y ago](https://www.amazon.co.uk/dp/B0DNYXCMHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)**abxylute**£34.74**4.3★**▲ 180%**](https://www.amazon.co.uk/dp/B0FJ1GGMMZ) [**abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)**abxylute**£53.00**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0DHGTJ3Q7) [**Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black**Razer**£35.84**4.1★**▲ 149%**](https://www.amazon.co.uk/dp/B0CY2KVBS9) [**abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)**abxylute**£53.99**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0FQWFC41K) [**Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung**Koiiko**£18.94**3.1★**▲ 132%**](https://www.amazon.co.uk/dp/B0FZGQTV6Q)
**~~View all trending →~~**
## **What buyers say about phone controller**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Touch/Button Controls**12%
*“Used this way all the buttons work as you'd expect”*
**Value For Money**8%
*“Great value”*
**Compatibility-Overall**8%
*“other reviews online say it is compatible”*
**Connectivity-Overall**8%
*“the connection is rock solid”*
**Assembly/Installation**5%
*“Really good and easy to set up and use”*
**Weight Light**4%
*“with decent weight to it”*
**Grip**4%
*“Feels good in the hands and has all the features I need, plus vibration and gyro for the switch work great”*
**Fun/Entertainment Experience**3%
*“This is perfect bought for my son who uses it to play games on his phone”*
**Durability**3%
*“thankfully didnt break”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Doesn't work give me my money back”*
**Value For Money**13%
*“it is a little more expensive than other options”*
**Durability**10%
*“Didnt last a full week until it starts to rattle”*
**Compatibility-Overall**9%
*“It doesn't fit with a case on the phone”*
**Quality-Overall**8%
*“Overall a very poor product”*
**Charging**4%
*“The only downside is you can't charge your phone while using it”*
**Software/Application**4%
*“The app seems a bit weird to me”*
**Touch/Button Controls**4%
*“Not a good controller”*
**Noise Level**3%
*“Didnt last a full week until it starts to rattle”*
**Size-Overall**2%
*“- iPhone 17 Pro's camera bump is too big - it fits”*
### **Top return reasons **
**Size-Overall**18%
**Connectivity-Overall**16%
**Functionality-Overall**13%
**Compatibility-Overall**12%
**Touch/Button Controls**9%
**Charging**5%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
## **Common questions**
- **Is phone controller profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the phone controller niche?**
- 7 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in phone controller?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 9.1% — above our launch gate.
- **When does demand for phone controller peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the phone controller niche?**
- Listings span £15.01–£62.10; the average listing price is £34.38 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.
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