---
title: "Personalised Phone Cases — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/personalised-phone-cases"
last_updated: "2026-07-31T12:11:38.378Z"
locale: en
meta:
description: "Niche score 35/100 · £31K/yr market · 206K searches/yr · £10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £31K/yr market · 206K searches/yr · £10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personalised Phone Cases — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **personalised phone cases**
**Skip it**
Prices mostly outside the sweet spot ($5.93–$13.47) — this niche doesn't clear our bar today.
Market size 8Growth 19Conversion 17Competition 26Returns 100Price range 0Avg price 40Brand share 23Review moat 74Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****524.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.75**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£31K**
£31K/yr · 206K searches
**Price range**
**Bad****£5.93–£13.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, personalised phone cases is a £31K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalised phone cases market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£5K–£8K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#2,848**
- **Page quality**
- **0%**
- **Prime**
- **6%**
- **Sponsored**
- **69%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- EKAM39% - Hairyworm37% - Trendi7% - Generic4% - Bitrue4% - Cliffora3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -11.1% search growth over the last 90 days.
10K6KHoliday '24Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/personalised-phone-cases/trend)
## **Top personalised phone cases search terms**
- **personalised phone case**54K/yr-16.2%0.7% conv. - **custom phone case**38K/yr-5.7%0.4% conv. - **personalised phone cases**31K/yr-5.1%0.5% conv. - **customised phone case**9K/yr+1.0%0.3% conv. - **photo phone case**8K/yr-1.0%0.7% conv. - **personalised iphone 16 case**7K/yr-16.8%0.7% conv. - **customisable phone case**4K/yr+1.1%0.6% conv. - **personalised iphone 15 case**5K/yr-26.1%2.2% conv. - **iphone 15 case personalised**5K/yr-16.6%1.2% conv. - **iphone 16 case personalised**5K/yr-29.2%1.3% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/personalised-phone-cases/search-terms)
## **Top personalised phone cases products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EKAM Personalised Phone Case For Apple iPhone 17 16 15 14 Pro Max Mini Plus 13 12 11 X XS XR SE 8 7 - Custom Photo Shockproof TPU Back Cover Personalize Image Collage Layout (7 Images)**EKAM**£9.52**4.4★342 rev](https://www.amazon.co.uk/dp/B0DFHS9W7F) [2**Personalised Phone Case For Apple IPhone 17 16 15 14 Pro Max Mini Plus 13 12 11 X XS XR SE 8 7 6 Custom Photo Hard Cover Personalize with Image One Image Layout**Hairyworm**£11.27**4.0★1,470 rev](https://www.amazon.co.uk/dp/B07WHTS6XM) [3**Personalised Phone Case For Apple IPhone 17 16 15 14 Pro Max Mini Plus 13 12 11 X XS XR SE Custom Photo Hard Cover Personalize with Four Image Collage Layout A Two Small Centre Images**Hairyworm**£11.03**4.0★1,470 rev](https://www.amazon.co.uk/dp/B08TQXZHSZ) [4**Trendi Custom Personalized Picture/Photo Phone Case for iPhone 13 14 15 16 17(All Models) UV Printed MagSafe Compatible Scratch-Resistant | Mobile Cover Clear**Trendi**£9.77**4.0★32 rev](https://www.amazon.co.uk/dp/B0FHF13TDQ) [5**Personalised Phone Case For Apple iPhones 17 16 15 14 13 12 11 Pro Max Mini Plus Samsung S24 S25 Gel Case Compatible with MagSafe Custom Photo Cover Personalize with Image One Image**Hairyworm**£13.47**3.8★47 rev](https://www.amazon.co.uk/dp/B0D731XQ7G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oybinfiy Personalised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max Plus Air Custom Photo Picture Text Shockproof Soft Liquid Silicone Cover for Family Friends Couples Gift (1 photo&text)**Oybinfiy**£12.07**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GYLPFW6Y) [**Custom Picture Phone Case for iPhone 17 17e Air 16e 16 15 14 13 12 11 Pro Max Plus XR Four-Corner airbag is Anti-Drop Customized Personalized Full ProtectionSoft Clear TPU Case(1 photo&text)**aobthurn**£12.09**562 rev3mo ago](https://www.amazon.co.uk/dp/B0GXF1ZD3N) [**Custom Personalized Picture/Photo Phone Case for iPhone 17e 17 Air 16e 16 15 14 12 13 11 Pro Max XR X Xs 8 7 Plus Four-Corner airbag is Anti-Drop Anti-Scratch Soft Protective Clear TPU Case**Bitrue**£12.08**580 rev3mo ago](https://www.amazon.co.uk/dp/B0GXDYSBSD) [**Cliffora Personalised Phone Case Clear TPU Photo Soft iPhone Case Customised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max SE Compatible Magsafe Creative Gift with 2 Screen Protector**Cliffora**£11.85**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GSMYZFTK) [**Personalised Custom Phone Case for iPhone 16 15 14 13 12 11 Pro Max Case Customized Photo Name Phone Case Anti-Scratch Shock-Resistant Soft Protective TPU (Black Case 1 Photos) Clear**Generic**£5.93**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FPCXFYY7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Personalized Picture/Photo Phone Case for iPhone 17e 17 Air 16e 16 15 14 12 13 11 Pro Max XR X Xs 8 7 Plus Four-Corner airbag is Anti-Drop Anti-Scratch Soft Protective Clear TPU Case**Bitrue**£12.08**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0GXDYSBSD) [**Oybinfiy Personalised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max Plus Air Custom Photo Picture Text Shockproof Soft Liquid Silicone Cover for Family Friends Couples Gift (1 photo&text)**Oybinfiy**£12.07**5.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0GYLPFW6Y) [**Custom Picture Phone Case for iPhone 17 17e Air 16e 16 15 14 13 12 11 Pro Max Plus XR Four-Corner airbag is Anti-Drop Customized Personalized Full ProtectionSoft Clear TPU Case(1 photo&text)**aobthurn**£12.09**4.5★**▲ 296%**](https://www.amazon.co.uk/dp/B0GXF1ZD3N) [**Cliffora Personalised Phone Case Clear TPU Photo Soft iPhone Case Customised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max SE Compatible Magsafe Creative Gift with 2 Screen Protector**Cliffora**£11.85**4.1★**▲ 276%**](https://www.amazon.co.uk/dp/B0GSMYZFTK) [**Personalised Custom Phone Case for iPhone 16 15 14 13 12 11 Pro Max Case Customized Photo Name Phone Case Anti-Scratch Shock-Resistant Soft Protective TPU (Black Case 1 Photos) Clear**Generic**£5.93**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B0FPCXFYY7)
**~~View all trending →~~**
## **What buyers say about personalised phone cases**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Beautiful phone case and great quality”*
**Advertised Vs Actual Product**18%
*“Just what I needed”*
**Size-Overall**18%
*“Fits perfect”*
**Strength**10%
*“Sturdy”*
**Value For Money**8%
*“Value for money”*
**Durability**3%
*“its very durable”*
**Security**2%
*“Fantastic safe for your phone”*
**Design-Overall**1%
*“It was however aligned exactly how I designed it during ordering”*
**Drop/Impact Protection**1%
*“protection for the phone”*
**Color**1%
*“the colour is sharp”*
### **What buyers complain about **
**Quality-Overall**31%
*“low quality product”*
**Durability**13%
*“it just peels off”*
**Image/Picture Clarity**13%
*“The picture quality is absolutely shocking considering the photo was taken on I phone 17 had to order another one with same photo which has come in perfect condition the writing is just sticker”*
**Size-Overall**6%
*“didnt fit on the phone”*
**Charging**6%
*“You cannot charge your phone with this in place waste of money will return”*
**Value For Money**5%
*“Not worth it”*
**Color**5%
*“the colours are different”*
**Advertised Vs Actual Product**3%
*“It doesn't look like the picture at all”*
**Thickness**3%
*“Very thin plastic”*
**Strength**3%
*“Not as sturdy as I thought it would be”*
### **Top return reasons **
**Strength**15%
**Size-Overall**11%
**Material Quality**11%
**Compatibility-Overall**11%
**Quality-Overall**11%
**Color**7%
**Charging**7%
**Adhesion/Stickiness**6%
**Mechanism Issues**4%
**Rope/Wire Tangling**4%
## **Common questions**
- **Is personalised phone cases profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the personalised phone cases niche?**
- 9 brands and 9 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in personalised phone cases?**
- Top complaints mined from reviews: Quality-Overall, Durability, Image/Picture Clarity. The return rate is 0.0%.
- **When does demand for personalised phone cases peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the personalised phone cases niche?**
- Listings span £5.93–£13.47; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.
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