---
title: "Is Noise Cancelling Earbuds Worth Selling on Amazon UK?"
canonical_url: "https://flapen.com/research/uk/electronics-photo/noise-cancelling-earbuds"
last_updated: "2026-08-22T03:52:02.401Z"
locale: en
meta:
description: "Noise cancelling earbuds Amazon UK sales data: £502,000/month, +4.9% growth, £51.66 avg price — worth selling? See the verdict."
"og:description": "Noise cancelling earbuds Amazon UK sales data: £502,000/month, +4.9% growth, £51.66 avg price — worth selling? See the verdict."
"og:title": "Is Noise Cancelling Earbuds Worth Selling on Amazon UK?"
---
# **Noise Cancelling Earbuds**
**Worth a look**
Shows a $6.0M/yr market, but a deep review moat (24,057 avg reviews) keeps it on the watch list.
Market size 98Growth 31Conversion 41Competition 55Returns 69Price range 53Avg price 93Brand share 15Review moat 14Quality gap 60
**Market size**
**Incredible****£6.0M**
£6.0M/yr · 3.6M searches
**Avg price**
**Great****£51.66**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£8.21–£170.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****24,056.91**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
## **Is noise cancelling earbuds profitable on Amazon?**
According to Flapen's Amazon United Kingdom niche tracking, noise cancelling earbuds is a £6.0M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **noise cancelling earbuds market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£5.2M–£6.5M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 84%
**Open market**
**5%**
- soundcore73% - Samsung12% - Apple4% - Drsaec2% - YHFvesv2% - Anker1% - Open — no brand owns it (4 brands, 5%)
## **noise cancelling earbuds demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/noise-cancelling-earbuds/trend)
## **Top noise cancelling earbuds search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **soundcore earbuds**592K/yr+15.9%2.8% conv. - **noise cancelling earbuds**602K/yr-0.5%0.7% conv. - **samsung earbuds**413K/yr-7.2%1.2% conv. - **soundcore**306K/yr+33.0%1.0% conv. - **earpods**334K/yr-4.2%1.8% conv. - **anker earbuds**188K/yr+13.5%3.0% conv. - **ear pods**209K/yr+5.9%1.9% conv. - **earbuds wireless bluetooth**70K/yr+1.5%1.1% conv. - **ear pods wireless**133K/yr-7.5%2.2% conv. - **anker soundcore**96K/yr+29.9%1.9% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/noise-cancelling-earbuds/search-terms)
## **Top noise cancelling earbuds products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£301K10%£602K15%£903K20%£1.2M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**soundcore Anker P30i Adaptive Noise Cancelling Wireless Earbuds**soundcore**£21.41**4.3★38,187 rev](https://www.amazon.co.uk/dp/B0CRTYZG5C) [2**soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App**soundcore**£14.05**4.3★111,449 rev](https://www.amazon.co.uk/dp/B0BTYCRJSS) [3**soundcore Anker P40i Adaptive Noise Cancelling Wireless Earbuds**soundcore**£29.93**4.4★16,535 rev](https://www.amazon.co.uk/dp/B0CQXG17RL) [4**soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound**soundcore**£25.04**4.6★6,450 rev](https://www.amazon.co.uk/dp/B0FNWCYLZN) [5**soundcore by Anker Space A40 Adaptive Active Noise Cancelling Wireless Earbuds Reduce Noise By Up to 98% 50H Total/10H Single Playtime Hi-Res Sound Comfortable Fit Wireless Charge**soundcore**£37.31**4.2★24,028 rev](https://www.amazon.co.uk/dp/B0B1LVC5VZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)**JBES**£8.21**121 revtoday](https://www.amazon.co.uk/dp/B0GVNS6ZYL) [**soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder**soundcore**£122.27**332 rev2mo ago](https://www.amazon.co.uk/dp/B0GWLKRWH7) [**soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker**soundcore**£163.75**287 rev2mo ago](https://www.amazon.co.uk/dp/B0GWLMMDVC) [**Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)**Samsung**£170.05**125 rev5mo ago](https://www.amazon.co.uk/dp/B0G58R6868) [**Samsung Galaxy Buds3 FE Black**Samsung**£67.28**246 rev8mo ago](https://www.amazon.co.uk/dp/B0FN5YTCLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder**soundcore**£122.27**4.4★**▲ 276%**](https://www.amazon.co.uk/dp/B0GWLKRWH7) [**JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)**JBES**£8.21**4.3★**▲ 275%**](https://www.amazon.co.uk/dp/B0GVNS6ZYL) [**soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker**soundcore**£163.75**4.3★**▲ 273%**](https://www.amazon.co.uk/dp/B0GWLMMDVC) [**Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)**Samsung**£170.05**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B0G58R6868) [**soundcore Liberty 5 by Anker Noise-Cancelling Wireless Earbuds 2x Stronger Voice Reduction Real-Time Adaptive Noise Cancellation Fast Charging Dolby Audio 6 Mic AI Calls (Abyss Blue)**soundcore**£52.36**4.3★**▲ 116%**](https://www.amazon.co.uk/dp/B0DT4F8JWQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about noise cancelling earbuds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**24%
*“Amazing sound”*
**Quality-Overall**17%
*“The build quality is superb”*
**Value For Money**16%
*“Fair price”*
**Battery Life**5%
*“Amazing battery life”*
**Noise Cancellation**5%
*“Amazing noise cancellation”*
**Comfort-Overall**3%
*“Also comfortable to wear”*
**Charging**3%
*“charges fast”*
**Connectivity-Overall**3%
*“Easy to connect”*
**Size-Overall**3%
*“Secure fit”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Durability**9%
*“Broke after a month”*
**Audio Quality**8%
*“Poor Quality Sound”*
**Connectivity-Overall**8%
*“Cant connect”*
**Quality-Overall**7%
*“Rubbish quality”*
**Charging**6%
*“Not charging”*
**Noise Level**4%
*“high-pitched noise”*
**Functionality-Overall**4%
*“Not working properly”*
**Noise Cancellation**4%
*“Not noise cancelling”*
**Audio Volume**3%
*“very low sound”*
**Battery Life**3%
*“Poor battery life”*
### **Top return reasons **
**Audio Quality**14%
**Connectivity-Overall**13%
**Size-Overall**12%
**Functionality-Overall**11%
**Charging**7%
**Quality-Overall**5%
**Compatibility-Overall**5%
**Noise Level**4%
**Defective Material/Parts**3%
**Comfort-Overall**3%
## **Common noise cancelling earbuds questions**
- **Is noise cancelling earbuds profitable to sell on Amazon United Kingdom?**
- The niche generates £6.0M/yr across 35 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the noise cancelling earbuds niche?**
- 10 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in noise cancelling earbuds?**
- Top complaints mined from reviews: Durability, Audio Quality, Connectivity-Overall. The return rate is 2.3%.
- **When does demand for noise cancelling earbuds peak?**
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the noise cancelling earbuds niche?**
- Listings span £8.21–£170.05; the average listing price is £51.66 (sweet spot $15–$100). The average incumbent carries 24,057 reviews — the moat a new listing must climb.
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