---
title: "Nicotine Free Vape — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/nicotine-free-vape"
last_updated: "2026-07-31T12:10:01.647Z"
locale: en
meta:
description: "Niche score 38/100 · £11K/yr market · 105K searches/yr · £7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £11K/yr market · 105K searches/yr · £7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nicotine Free Vape — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **nicotine free vape**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 20Conversion 16Competition 27Returns 96Price range 27Avg price 21Brand share 29Review moat 84Quality gap 95
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****311.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.06–£19.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.72**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£11K**
£11K/yr · 105K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, nicotine free vape is a £11K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nicotine free vape market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£12K–£15K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **7%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- VYPE32% - Survival Boyz29% - W-Direct10% - Vuse9% - cigtrus7% - Just Juice Superior E-Liquids6% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/nicotine-free-vape/trend)
## **Top nicotine free vape search terms**
- **nicotine free vape**77K/yr-12.5%1.5% conv. - **nicotine free vapes**16K/yr-4.3%1.2% conv. - **vape nicotine free**9K/yr-9.9%0.7% conv. - **nicotine free disposable vape**3K/yr+5.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/nicotine-free-vape/search-terms)
## **Top nicotine free vape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£52610%£1K15%£2K20%£2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£5.35**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BQHR3H) [2![Elf Bar ELFX Pod Kit [Pink] - Available in 6 Colours - 1000mAh Long-Lasting Battery 30W Output Type-C Fast Charge Dual Mesh Coils LED Indicator Anti-Leak Tech Works with ELFX Pods No Nicotine](https://m.media-amazon.com/images/I/21z5bLmGNJL.jpg)**Elf Bar ELFX Pod Kit \[Pink\] - Available in 6 Colours - 1000mAh Long-Lasting Battery 30W Output Type-C Fast Charge Dual Mesh Coils LED Indicator Anti-Leak Tech Works with ELFX Pods No Nicotine**Survival Boyz**£7.73**3.8★58 rev](https://www.amazon.co.uk/dp/B0DS6GKWBP) [3**VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£4.84**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BSMSYQ) [4**W-Direct Vaporesso XROS Mini Pod Kit - No Nicotine (Cherry Red)**W-Direct**£9.23**4.1★192 rev](https://www.amazon.co.uk/dp/B0B46G6MCW) [5**VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£5.61**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BR7Y7R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Oxva Xlim Go Lite Vape Kit [Light Pink] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine](https://m.media-amazon.com/images/I/41TMilO7cAL.jpg)**Oxva Xlim Go Lite Vape Kit \[Light Pink\] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine**Survival Boyz**£6.12**33 rev3mo ago](https://www.amazon.co.uk/dp/B0GWHRG5BR) [**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.09**170 rev10mo ago](https://www.amazon.co.uk/dp/B0FSLRYNCN) [**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Tropical Peach Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.06**170 rev10mo ago](https://www.amazon.co.uk/dp/B0FSLQ9D87) [**Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine**Survival Boyz**£7.96**85 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLTW3ND) [**VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£5.61**520 rev11mo ago](https://www.amazon.co.uk/dp/B0D8BR7Y7R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Oxva Xlim Go Lite Vape Kit [Light Pink] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine](https://m.media-amazon.com/images/I/41TMilO7cAL.jpg)**Oxva Xlim Go Lite Vape Kit \[Light Pink\] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine**Survival Boyz**£6.12**4.3★**▲ 389%**](https://www.amazon.co.uk/dp/B0GWHRG5BR) [**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.09**4.3★**▲ 276%**](https://www.amazon.co.uk/dp/B0FSLRYNCN) [**Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine**Survival Boyz**£7.96**3.6★**▲ 157%**](https://www.amazon.co.uk/dp/B0FPLTW3ND) [![Oxva Xlim Go Pod Kit [Black] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine](https://m.media-amazon.com/images/I/41CrBRF+v1L.jpg)**Oxva Xlim Go Pod Kit \[Black\] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine**Survival Boyz**£7.90**4.0★**▲ 139%**](https://www.amazon.co.uk/dp/B0DSGG4WN1) [**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Tropical Peach Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.06**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B0FSLQ9D87)
**~~View all trending →~~**
## **What buyers say about nicotine free vape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“seems reasonable well made”*
**Advertised Vs Actual Product**16%
*“Does the job”*
**Value For Money**11%
*“Great vape for the money”*
**Ease Of Use**11%
*“Easy to use”*
**Efficiency**6%
*“It works well”*
**Soft Feel**6%
*“It's great and very smooth”*
**Toxic/Chemical Free**6%
*“is nicotine free”*
**Leak-Proof**3%
*“Great little vape with no leaks”*
**Design-Overall**3%
*“Very nice design, very pleased”*
**Charging**3%
*“Charges quickly”*
### **What buyers complain about **
**Durability**19%
*“Broke within a month”*
**Functionality-Overall**17%
*“Barely works”*
**Charging**15%
*“unfortunately this one does not hold charge”*
**Value For Money**8%
*“Not worth the money”*
**Size-Overall**6%
*“Its tiny”*
**Quality-Overall**6%
*“Good cheap product”*
**Side Effects**4%
*“I have reason to believe this product contains nicotine because I gave up cigarettes and nicotine vapes and started using this over a week ago and have still not tested negative for cotinine. nicotine metabolite”*
**Battery Life**4%
*“Battery not great”*
**Defective Material/Parts**4%
*“Unfortunately received and one of the pods were broken”*
**Advertised Vs Actual Product**4%
*“there were none as shown in pic”*
### **Top return reasons **
**Charging**24%
**Functionality-Overall**21%
**Advertised Vs Actual Product**9%
**Leak-Proof**9%
**Defective Material/Parts**7%
**Compatibility-Overall**6%
**Size-Overall**4%
**Breathability**3%
**Value For Money**2%
**Cough Relief**2%
## **Common questions**
- **Is nicotine free vape profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the nicotine free vape niche?**
- 8 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in nicotine free vape?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 0.8%.
- **When does demand for nicotine free vape peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the nicotine free vape niche?**
- Listings span £3.06–£19.36; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.
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