---
title: "Neck Phone Holder — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/neck-phone-holder"
last_updated: "2026-07-31T12:54:31.725Z"
locale: en
meta:
description: "Niche score 42/100 · £24K/yr market · 65K searches/yr · £9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £24K/yr market · 65K searches/yr · £9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neck Phone Holder — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **neck phone holder**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 35Conversion 48Competition 35Returns 82Price range 42Avg price 31Brand share 54Review moat 35Quality gap 70
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.25–£22.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,976.69**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£24K**
£24K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, neck phone holder is a £24K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neck phone holder market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£24K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **261 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**21%**
- CACOE29% - COCASES20% - SURPHY9% - takyu8% - OLEPHY7% - TELESIN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +8.0% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/neck-phone-holder/trend)
## **Top neck phone holder search terms**
- **neck phone holder**29K/yr+4.2%2.3% conv. - **phone neck holder**14K/yr+30.8%2.8% conv. - **neck phone holder for filming**7K/yr-20.4%2.6% conv. - **phone holder neck**5K/yr+29.1%3.0% conv. - **phone holder for neck**3K/yr+20.4%2.5% conv. - **mobile phone neck holder**4K/yr-8.1%1.4% conv. - **iphone neck holder**2K/yr+64.7%2.2% conv. - **neck tripod**1K/yr-28.7%3.9% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/neck-phone-holder/search-terms)
## **Top neck phone holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CACOE Phone Lanyard Adjustable Strap with patch Crossbody for Smartphones**CACOE**£7.01**4.4★9,730 rev](https://www.amazon.co.uk/dp/B09WMG2GPM) [2**COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey**COCASES**£6.94**4.4★984 rev](https://www.amazon.co.uk/dp/B0D9NJLN7F) [3**SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap**SURPHY**£9.90**4.4★3,350 rev](https://www.amazon.co.uk/dp/B0D4V92G4J) [4**OLEPHY Crossbody Phone Lanyard Strap with 2 Pack Patchs Black**OLEPHY**£4.35**4.5★1,352 rev](https://www.amazon.co.uk/dp/B0CTF45LH1) [5**takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey**takyu**£6.65**4.4★3,043 rev](https://www.amazon.co.uk/dp/B0D5H78QHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K&F CONCEPT Neck Phone Holder 2-in-1 Model : Magnetic & Clip-on - Black**K&F CONCEPT**£22.55**311 rev9mo ago](https://www.amazon.co.uk/dp/B0FTWQG28M) [**SMALLRIG Magnetic Compatible Neck Mount for Phones Neck Phone Holder POV/Vlog Selfie Holder Maximum Capacity 300g Phone Neck Holder for iPhone 17 16 15 14 13 12 Seires and for Android Phones**SMALLRIG**£19.11**111 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2CGZ9P) [**ivoler Crossbody Phone Lanyard Adjustable Neck Strap with Secure Patch Holder Compatible with Most Smartphones Durable Hands-Free Anti-Theft Multifunctional with Earbud/Glasses Hook Black**ivoler**£4.25**736 rev1y ago](https://www.amazon.co.uk/dp/B0FCSFZMT8) [**COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey**COCASES**£6.94**984 rev2y ago](https://www.amazon.co.uk/dp/B0D9NJLN7F) [**takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey**takyu**£6.65**3,043 rev2y ago](https://www.amazon.co.uk/dp/B0D5H78QHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CACOE Phone Lanyard Adjustable Crossbody Cell Phone Strap with Wrist Strap**CACOE**£7.16**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B0C4P1HV37) [**takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey**takyu**£6.65**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0D5H78QHZ) [**SMALLRIG Magnetic Compatible Neck Mount for Phones Neck Phone Holder POV/Vlog Selfie Holder Maximum Capacity 300g Phone Neck Holder for iPhone 17 16 15 14 13 12 Seires and for Android Phones**SMALLRIG**£19.11**4.3★**▲ 61%**](https://www.amazon.co.uk/dp/B0FL2CGZ9P) [**takyu Mobile Phone Lanyard for Keys 2 Pieces Neck Strap and Wrist Tether Lasso Key Chain Holder Universal Phone Case Anchor for Protection compatible with iPhone Samsung Galaxy and SmartphonesBlack**takyu**£6.42**4.4★**▲ 55%**](https://www.amazon.co.uk/dp/B0836DC4LY) [**OLEPHY Crossbody Phone Lanyard Strap with 2 Pack Patchs Black**OLEPHY**£4.35**4.5★**▲ 50%**](https://www.amazon.co.uk/dp/B0CTF45LH1)
**~~View all trending →~~**
## **What buyers say about neck phone holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The build quality of the item is very good”*
**Ease Of Use**14%
*“Really good keeps phone handy”*
**Security**11%
*“Good safe item”*
**Value For Money**9%
*“Good value”*
**Strength**7%
*“the rig is steady”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Size-Overall**5%
*“good size”*
**Adjustability/Rotatability/Reclining**4%
*“The built-in rotation mechanism is also a useful feature”*
**Comfort-Overall**4%
*“comfortable”*
**Safety Standards**2%
*“Received with many thanks 👍clever idea you can carry your phone under your coat which is a safety issue now thats needed”*
### **What buyers complain about **
**Quality-Overall**14%
*“Poor quality”*
**Durability**14%
*“Broke about 1 hour after getting it”*
**Charging**13%
*“obstruct charge port”*
**Size-Overall**7%
*“Awkward fit”*
**Ease Of Use**5%
*“No use to me”*
**Thickness**4%
*“The lanyards are a bit too thick”*
**Adhesion/Stickiness**4%
*“Weak adhesive not that much rom and unconfortable”*
**Advertised Vs Actual Product**4%
*“Well thats not true”*
**Functionality-Overall**3%
*“Dont work”*
**Instructions/User Manual/Troubleshooting**3%
*“I took one star off because there was no instructions”*
### **Top return reasons **
**Size-Overall**18%
**Quality-Overall**9%
**Compatibility-Overall**9%
**Color**5%
**Length**5%
**Strength**5%
**Functionality-Overall**4%
**Charging**4%
**Comfort-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is neck phone holder profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the neck phone holder niche?**
- 13 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in neck phone holder?**
- Top complaints mined from reviews: Quality-Overall, Durability, Charging. The return rate is 1.7%.
- **When does demand for neck phone holder peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the neck phone holder niche?**
- Listings span £4.25–£22.71; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 2,977 reviews — the moat a new listing must climb.
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