---
title: "Menthol Filter Tips — £304K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/menthol-filter-tips"
last_updated: "2026-07-31T14:07:40.724Z"
locale: en
meta:
description: "Niche score 41/100 · £304K/yr market · 156K searches/yr · £8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £304K/yr market · 156K searches/yr · £8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Menthol Filter Tips — £304K/yr Amazon UK Niche (2026) - Flapen"
---
# **menthol filter tips**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 33Conversion 100Competition 5Returns 100Price range 0Avg price 25Brand share 0Review moat 73Quality gap 23
**Conversion**
**Incredible****21.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****580**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£304K**
£304K/yr · 156K searches
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£8.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.52–£14.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, menthol filter tips is a £304K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol filter tips market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£269K–£358K**
- units × avg price
- **Conversion rate**
- **21.8%**
- **Avg BSR**
- **#231**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- rolling papers56% - Swan34% - Bull5% - Unknown3% - Zig Zag3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/menthol-filter-tips/trend)
## **Top menthol filter tips search terms**
- **menthol filter tips**114K/yr+10.0%5.6% conv. - **swan menthol filter tips**22K/yr-10.6%8.8% conv. - **menthol filters**10K/yr-10.3%5.6% conv. - **menthol tips**6K/yr+34.2%2.9% conv. - **swan menthol filters**4K/yr+11.6%8.2% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/menthol-filter-tips/search-terms)
## **Top menthol filter tips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£46K30%£91K45%£137K60%£183K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim**rolling papers**£13.66**4.9★508 rev](https://www.amazon.co.uk/dp/B0792QTK7N) [2**Swan Extra Slim Filter Tips 120s Menthol x 10**Swan**£8.20**4.8★1,782 rev](https://www.amazon.co.uk/dp/B007FCJC64) [3**Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)**Swan**£14.15**4.8★158 rev](https://www.amazon.co.uk/dp/B00BMM8VF6) [4**5 x BULL BRAND menthol filter tips 200**Bull**£6.81**4.7★866 rev](https://www.amazon.co.uk/dp/B00V8BAVA4) [5**New SWAN Extra Slim Filter Tips Original - VSTAR (Cool Menthol Extra Slim) x 10 Packs**Swan**£7.22**4.3★223 rev](https://www.amazon.co.uk/dp/B0865SY328)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim**rolling papers**£13.66**508 rev4y ago](https://www.amazon.co.uk/dp/B0792QTK7N) [**New SWAN Extra Slim Filter Tips Original - VSTAR (Cool Menthol Extra Slim) x 10 Packs**Swan**£7.22**223 rev6y ago](https://www.amazon.co.uk/dp/B0865SY328) [**SWAN Extra Slim Menthol Cigarette Smoking Filter Tips 120 per Pack (Pack of 10)**Unknown**£10.13**118 rev7y ago](https://www.amazon.co.uk/dp/B07QFWZT9G) [**ZIG-ZAG Reseal able Bag Safety Fresh White Rolling 250 Filter Menthol Slim Tips**Zig Zag**£2.52**405 rev10y ago](https://www.amazon.co.uk/dp/B01ARVMO0K) [**5 x BULL BRAND menthol filter tips 200**Bull**£6.81**866 rev11y ago](https://www.amazon.co.uk/dp/B00V8BAVA4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZIG-ZAG Reseal able Bag Safety Fresh White Rolling 250 Filter Menthol Slim Tips**Zig Zag**£2.52**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B01ARVMO0K) [**5 x BULL BRAND menthol filter tips 200**Bull**£6.81**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B00V8BAVA4) [**Swan Extra Slim Filter Tips 120s Menthol x 10**Swan**£8.20**4.8★**▲ 21%**](https://www.amazon.co.uk/dp/B007FCJC64) [**Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)**Swan**£14.15**4.8★**— 6%**](https://www.amazon.co.uk/dp/B00BMM8VF6) [**rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim**rolling papers**£13.66**4.9★**— 1%**](https://www.amazon.co.uk/dp/B0792QTK7N)
**~~View all trending →~~**
## **What buyers say about menthol filter tips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**55%
*“Fantastic price”*
**Quality-Overall**25%
*“Good quality”*
**Filtration**8%
*“Good filters”*
**Advertised Vs Actual Product**6%
*“Just as ordered”*
**Durability**3%
*“lasts a long time”*
### **What buyers complain about **
**Taste-Overall**25%
*“Carnt taste the menthol in these at all”*
**Strength**25%
*“Weak”*
**Advertised Vs Actual Product**25%
*“Not pictured or described”*
**Value For Money**13%
*“Too expensive”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is menthol filter tips profitable to sell on Amazon United Kingdom?**
- The niche generates £304K/yr across 7 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the menthol filter tips niche?**
- 5 brands and 60 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in menthol filter tips?**
- Top complaints mined from reviews: Taste-Overall, Strength, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for menthol filter tips peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the menthol filter tips niche?**
- Listings span £2.52–£14.15; the average listing price is £8.96 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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