---
title: "Lost Mary Vape — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/lost-mary-vape"
last_updated: "2026-07-31T12:49:50.891Z"
locale: en
meta:
description: "Niche score 35/100 · £37K/yr market · 297K searches/yr · £16.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £37K/yr market · 297K searches/yr · £16.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lost Mary Vape — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **lost mary vape**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 34Conversion 10Competition 24Returns 100Price range 85Avg price 78Brand share 0Review moat 100Quality gap 12
**Review moat**
**Incredible****1.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£9.97–£50.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£16.19**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£37K**
£37K/yr · 297K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lost mary vape is a £37K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lost mary vape market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£32K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Generic100%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +7.0% search growth over the last 90 days.
8K6KSpike '25Black Friday '25 seasonSepDecMarAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/lost-mary-vape/trend)
## **Top lost mary vape search terms**
- **lost mary**226K/yr+8.1%0.6% conv. - **lost mary vape**37K/yr-3.8%0.5% conv. - **vape lost mary**14K/yr+9.1%0.5% conv. - **lost mary vapes**9K/yr+3.7%0.5% conv. - **vapes lost mary**5K/yr+18.1%0.6% conv. - **lost marys**1K/yr+40.1%0.6% conv. - **disposable vape lost mary**616/yr+22.3%0.0% conv. - **lost mary vape 3500 rechargeable**1K/yr-54.8%0.0% conv. - **lost mary vape with nicotine**694/yr-13.1%2.7% conv. - **found mary vape**242/yr+3.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/lost-mary-vape/search-terms)
## **Top lost mary vape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K110 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1x Lost Mary 6000 Rechargeable 6K (Pack of 1) (Blueberry Sour Raspberry)**Generic**£9.97**5.0★1 rev](https://www.amazon.co.uk/dp/B0GLPZYMLP) [2**Lost-Mary 600+ Rechargeable Pod System Device Kit - Compact Portable Electronic Device with Refillable Cartridge USB-C Rechargeable Battery Lightweight Pocket Design (Strawberry kiwi)**Generic**£9.97**0.0★0 rev](https://www.amazon.co.uk/dp/B0GYLVKT1N) [3**Lost-Mary 6000 Rechargeable Reusable 6K (Pack of 1) Type-C (Blue Razz Cherry)**Generic**£13.98**5.0★2 rev](https://www.amazon.co.uk/dp/B0GVLSWMVT) [4**Lost-Mary 30k Rechargeable Pod System Device Kit Compact Portable Electronic Device with Refillable Cartridge USB-C Rechargeable Battery Lightweight Pocket Design (Strawberry ice)**Generic**£18.47**5.0★2 rev](https://www.amazon.co.uk/dp/B0GW36BSP7) [5**Lost-Mary 6000 Rechargeable Reusable 6K (Pack of 1) Type-C (Double Apple)**Generic**£13.99**5.0★4 rev](https://www.amazon.co.uk/dp/B0GRC5QPZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lost-Mary 30k Rechargeable Pod System Device Kit Compact Portable Electronic Device with Refillable Cartridge USB-C Rechargeable Battery Lightweight Pocket Design (Strawberry ice)**Generic**£18.47**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GW36BSP7) [**Lost-Mary 600+ Rechargeable Pod System Device Kit - Compact Portable Electronic Device with Refillable Cartridge USB-C Rechargeable Battery Lightweight Pocket Design (Strawberry kiwi)**Generic**£9.97**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GYLVKT1N) [**Lost-Mary 6000 Rechargeable Reusable 6K (Pack of 1) Type-C (Blue Razz Cherry)**Generic**£13.98**2 rev8mo ago](https://www.amazon.co.uk/dp/B0GVLSWMVT) [**Lost-Mary 6000 Rechargeable Reusable 6K (Pack of 1) Type-C (Double Apple)**Generic**£13.99**4 rev8mo ago](https://www.amazon.co.uk/dp/B0GRC5QPZN) [**Lost-Mary 6000 Rechargeable Reusable 6K (Pack of 1) Type-C (Pineapplee Icee)**Generic**£13.95**0 rev8mo ago](https://www.amazon.co.uk/dp/B0GN55HHD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lost-Mary 600+ Rechargeable Pod System Device Kit - Compact Portable Electronic Device with Refillable Cartridge USB-C Rechargeable Battery Lightweight Pocket Design (Strawberry kiwi)**Generic**£9.97**0.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0GYLVKT1N) [**Los Mary 6k Mix flavours Pack Of 5 (full box) choose your flavour (cola)**Generic**£50.92**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B0GZ59H15C) [**Los Mary 6K Blueberry Pack of 1**Generic**£12.45**0.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0G2MVBJSC) [**Los Mary 6k Fizzy Cherry Pack Of 1**Generic**£12.41**0.0★**▲ 36%**](https://www.amazon.co.uk/dp/B0FWLJTZRZ) [**Los Mary 6k Juicy Peach Pack Of 1**Generic**£12.45**4.0★**▲ 35%**](https://www.amazon.co.uk/dp/B0FWRP2S2S)
**~~View all trending →~~**
## **What buyers say about lost mary vape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**50%
*“nice flavour and lingers a little after taking a puff”*
**Quality-Overall**50%
*“Decent vape”*
### **Top return reasons **
**Charging**50%
**Functionality-Overall**50%
## **Common questions**
- **Is lost mary vape profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 13 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the lost mary vape niche?**
- 1 brands and 4 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **When does demand for lost mary vape peak?**
- Demand peaks in Jun; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lost mary vape niche?**
- Listings span £9.97–£50.92; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 1 reviews — the moat a new listing must climb.
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