---
title: "Trend — lanyard - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/lanyard/trend"
last_updated: "2026-07-31T13:22:59.625Z"
locale: en
meta:
  description: "Niche score 43/100 · £493K/yr market · 2.1M searches/yr · £7.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £493K/yr market · 2.1M searches/yr · £7.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — lanyard - Flapen"
---

# **lanyard**

**Skip it**

Prices mostly outside the sweet spot ($3.21–$16.19) — this niche doesn't clear our bar today.

Market size 59Growth 24Conversion 40Competition 24Returns 96Price range 9Avg price 20Brand share 46Review moat 49Quality gap 48

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£493K**

£493K/yr · 2.1M searches

**Review moat**

**Okay****1,647.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£7.24**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.21–£16.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100