---
title: "Instax Wide — £537K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/instax-wide"
last_updated: "2026-07-31T08:41:24.028Z"
locale: en
meta:
description: "Niche score 51/100 · £537K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £537K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Instax Wide — £537K/yr Amazon UK Niche (2026) - Flapen"
---
# **instax wide**
**Worth a look**
Shows a sweet-spot price point ($64.36 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 61Growth 27Conversion 82Competition 40Returns 82Price range 36Avg price 88Brand share 0Review moat 67Quality gap 55
**Avg price**
**Great****£64.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****800.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£537K**
£537K/yr · 95K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£7.71–£246.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, instax wide is a £537K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **instax wide market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£644K–£805K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- INSTAX60% - Fujifilm26% - Clikoze14%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/instax-wide/trend)
## **Top instax wide search terms**
- **instax wide film**43K/yr+8.2%9.9% conv. - **instax wide**27K/yr-6.6%6.1% conv. - **instax wide 400**7K/yr-2.7%3.0% conv. - **instax wide 400 film**3K/yr+52.8%10.1% conv. - **fujifilm instax wide**5K/yr-4.2%6.9% conv. - **fujifilm instax wide film**3K/yr+51.7%10.4% conv. - **instax wide 300**4K/yr-38.9%1.3% conv. - **instax wide camera**4K/yr-18.3%2.8% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/instax-wide/search-terms)
## **Top instax wide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£54K20%£107K30%£161K40%£215K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack**INSTAX**£14.40**4.8★2,134 rev](https://www.amazon.co.uk/dp/B0DPQMWFZM) [2**Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x40 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card**Clikoze**£37.52**4.6★19 rev](https://www.amazon.co.uk/dp/B0DB7FSK4B) [3**INSTAX WIDE ISO 800 instant film with white border 10 shot pack**INSTAX**£7.71**4.8★2,134 rev](https://www.amazon.co.uk/dp/B0DPQMLZRF) [4**instax WIDE 400 instant camera Automatic exposure and flash control**INSTAX**£103.75**4.2★465 rev](https://www.amazon.co.uk/dp/B0D5J4749K) [5**Fuji Fujifilm Instax Wide Instant Photo 60 Film for Instax Wide 210 200 100 300 Camera**Fujifilm**£53.13**4.7★507 rev](https://www.amazon.co.uk/dp/B015GNTEIY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**instax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black**INSTAX**£106.39**465 rev4mo ago](https://www.amazon.co.uk/dp/B0G5PQJNXJ) [**INSTAX WIDE instant film Brushed Metal Border design 10 shot cartridge**INSTAX**£8.68**175 rev1y ago](https://www.amazon.co.uk/dp/B0DRBS466Z) [**instax WIDE EVO hybrid digital camera and photo printer take store edit print instant photos on our widest instant film format rear screen 10 x film 10 x lens effects film sold separately**INSTAX**£246.72**192 rev1y ago](https://www.amazon.co.uk/dp/B0DRBLR4TJ) [**INSTAX WIDE ISO 800 instant film with white border 2 X 10 shot pack**INSTAX**£14.40**2,134 rev1y ago](https://www.amazon.co.uk/dp/B0DPQMWFZM) [**INSTAX WIDE ISO 800 instant film with white border 10 shot pack**INSTAX**£7.71**2,134 rev1y ago](https://www.amazon.co.uk/dp/B0DPQMLZRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**instax WIDE 400 instant film camera Automatic exposure and flash control uses our largest film format which is sold separately. Item colour midnight black**INSTAX**£106.39**4.2★**▲ 166%**](https://www.amazon.co.uk/dp/B0G5PQJNXJ) [**instax WIDE instant Film Monochrome 10 shot pack suitable for all instax WIDE cameras and printers**Fujifilm**£8.57**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B077115N5R) [**Fujifilm Instax Wide 5 Boxes of 20 Reels (100 Wide Format Photos) for Fuji Instax 210 200 100 300 Instant Photo Camera**Fujifilm**£84.11**4.7★**▲ 66%**](https://www.amazon.co.uk/dp/B016PRRLHG) [**Fujifilm 16385995 X 3 Instax Wide Picture Format Film Pack for 210 300 x 60 Prints - (> CONSUMABLES)**Fujifilm**£51.84**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B07DGL61BH) [**Clikoze Instant Camera Film Bundle with Fujifilm Wide Film x100 Shots Wall Hanging Fujifilm Wide Photo Album and Instant Photography Tips Card**Clikoze**£85.93**2.9★**▲ 15%**](https://www.amazon.co.uk/dp/B0DB7T5QJY)
**~~View all trending →~~**
## **What buyers say about instax wide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Easy to use”*
**Value For Money**20%
*“Good value for money too”*
**Quality-Overall**19%
*“Excellent quality product”*
**Color**10%
*“Love the black border”*
**Advertised Vs Actual Product**8%
*“worked as i expected”*
**Image/Picture Clarity**4%
*“The image quality is great — nice and clear, with that classic instant photo look that just feels a bit more personal and nostalgic”*
**Software/Application**3%
*“great pics, easy to use app”*
**Display Resolution**2%
*“gives a lot of variety to the photos”*
**Design-Overall**2%
*“gives that exact look you want”*
**Fun/Entertainment Experience**2%
*“The inbuilt filters are fun to play with”*
### **What buyers complain about **
**Weight Heavy**25%
*“Great camera a bit heavy over all magic”*
**Value For Money**21%
*“Really worht money”*
**Storage Capacity**6%
*“Wasn't sure how much internal storage there is”*
### **Top return reasons **
**Size-Overall**31%
**Functionality-Overall**12%
**Image/Picture Clarity**12%
**Compatibility-Overall**8%
**Camera Quality**7%
**Maintenance And Repair**6%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Product Condition**3%
**Color**2%
## **Common questions**
- **Is instax wide profitable to sell on Amazon United Kingdom?**
- The niche generates £537K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the instax wide niche?**
- 3 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in instax wide?**
- Top complaints mined from reviews: Weight Heavy, Value For Money, Storage Capacity. The return rate is 1.6%.
- **When does demand for instax wide peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the instax wide niche?**
- Listings span £7.71–£246.72; the average listing price is £64.36 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.
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