---
title: "Gopro — £2.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/gopro"
last_updated: "2026-07-31T07:59:32.890Z"
locale: en
meta:
description: "Niche score 52/100 · £2.8M/yr market · 2.5M searches/yr · £106.86 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £2.8M/yr market · 2.5M searches/yr · £106.86 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gopro — £2.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **gopro**
**Worth a look**
Shows a $2.8M/yr market, but weak search conversion (1.0%) keeps it on the watch list.
Market size 96Growth 39Conversion 13Competition 56Returns 42Price range 18Avg price 73Brand share 28Review moat 48Quality gap 78
**Market size**
**Incredible****£2.8M**
£2.8M/yr · 2.5M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£106.86**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,664.37**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£18.25–£483.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, gopro is a £2.8M/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gopro market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£2.1M–£2.7M**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**9%**
- GoPro40% - AKASO30% - DJI6% - fourq6% - Jadfezy5% - WOLFANG3% - Open — no brand owns it (8 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/gopro/trend)
## **Top gopro search terms**
- **go pro**671K/yr+6.7%0.6% conv. - **action camera**331K/yr+11.7%0.4% conv. - **gopro**365K/yr+8.5%0.4% conv. - **go pro camera**234K/yr+1.0%0.7% conv. - **underwater camera**165K/yr+57.6%0.7% conv. - **waterproof camera**117K/yr+47.9%0.6% conv. - **gopro hero 13**123K/yr-0.4%1.5% conv. - **go pro hero 13**104K/yr-9.7%1.7% conv. - **helmet camera**70K/yr+23.8%0.1% conv. - **bike camera**46K/yr+44.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/gopro/search-terms)
## **Top gopro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£112K8%£224K12%£336K16%£448K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses**GoPro**£246.88**4.5★1,317 rev](https://www.amazon.co.uk/dp/B0DCQVQDQ7) [2**AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit**AKASO**£41.49**4.4★9,117 rev](https://www.amazon.co.uk/dp/B01HPXH29Q) [3**GoPro HERO13 Black Accessory Bundle - Includes The Handler (Floating Hand Grip) 2 Enduro Batteries 2 Curved Adhesive Mounts 64GB SanDisk MicroSD Card Carrying Case and more**GoPro**£275.62**4.4★1,380 rev](https://www.amazon.co.uk/dp/B0DFY6JWWZ) [4**AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit - Blue**AKASO**£42.58**4.4★2,204 rev](https://www.amazon.co.uk/dp/B01LL0STGY) [5**FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty**fourq**£43.18**4.3★225 rev](https://www.amazon.co.uk/dp/B0CQQBZY73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GoPro MISSION 1 PRO - Compact Cinema Action Camera with 8K60 Video 1 Sensor Advanced Low Light Performance 50MP Photos 960fps Slo-Mo HyperSmooth Stabilization**GoPro**£483.27**16 rev2mo ago](https://www.amazon.co.uk/dp/B0GWFKMJYG) [**Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)**Hiwoor**£60.97**45 rev3mo ago](https://www.amazon.co.uk/dp/B0GXT6BGVG) [**Nvgfelis Action Camera FHD 1080P 16MP with 32GB Memory Card - 131FT/40M Waterproof Dual Screen Sports Camera 2X Batteries & Multifunctional Accessories Kit for Helmet Bicycle**Nvgfelis**£27.41**26 rev6mo ago](https://www.amazon.co.uk/dp/B0GHY7X5LW) [**Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle**Jadfezy**£22.49**49 rev9mo ago](https://www.amazon.co.uk/dp/B0GZNQQF2F) [**SJCAM SJ4000 4K30fps Action Camera with 64GB Card 40MP EIS Stabilization 3-Axis Motorcycle Helmet Sport Camera 170 FOV | 30M Waterproof Underwater Camera 5X Zoom Dual Batteries**SJCAM**£44.96**1,451 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXLFZ5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GoPro MISSION 1 PRO - Compact Cinema Action Camera with 8K60 Video 1 Sensor Advanced Low Light Performance 50MP Photos 960fps Slo-Mo HyperSmooth Stabilization**GoPro**£483.27**4.6★**▲ 273%**](https://www.amazon.co.uk/dp/B0GWFKMJYG) [**Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)**Hiwoor**£60.97**3.9★**▲ 271%**](https://www.amazon.co.uk/dp/B0GXT6BGVG) [**Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle**Jadfezy**£22.49**4.4★**▲ 270%**](https://www.amazon.co.uk/dp/B0GZNQQF2F) [**FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty**fourq**£43.18**4.3★**▲ 212%**](https://www.amazon.co.uk/dp/B0CQQBZY73) [**Nvgfelis Action Camera FHD 1080P 16MP with 32GB Memory Card - 131FT/40M Waterproof Dual Screen Sports Camera 2X Batteries & Multifunctional Accessories Kit for Helmet Bicycle**Nvgfelis**£27.41**4.0★**▲ 211%**](https://www.amazon.co.uk/dp/B0GHY7X5LW)
**~~View all trending →~~**
## **What buyers say about gopro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Amazing value”*
**Quality-Overall**18%
*“Really good quality and easy to use and set up”*
**Ease Of Use**9%
*“Easy to use”*
**Image/Picture Clarity**6%
*“Picture quality very good”*
**Video Quality**5%
*“Excellent video”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Water Resistance**3%
*“Waterproof: Yes”*
**Add-Ons/Attachments**3%
*“It came with lots of different attachments for bikes etc so will be experimenting with those too”*
**Battery Life**3%
*“battery lasts long”*
**Assembly/Installation**2%
*“It is very easy to attach round the handlebar of the bike by passing it round the handlebar”*
### **What buyers complain about **
**Battery Life**8%
*“The batteries dont last long”*
**Functionality-Overall**7%
*“It doesnt work”*
**Charging**6%
*“not charging properly”*
**Image/Picture Clarity**6%
*“Image quality: Poor”*
**Quality-Overall**5%
*“Score = 3 / 10 compete rubbish”*
**Connectivity-Overall**4%
*“WiFi connection: Faulty”*
**Software/Application**4%
*“The app on the phone is similarly dead simple to use”*
**Value For Money**3%
*“I have no idea how it stacks up against more expensive ones -”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are very poor”*
**Recording Feature**3%
*“stopped recording video without any reason”*
### **Top return reasons **
**Functionality-Overall**11%
**Quality-Overall**9%
**Image/Picture Clarity**7%
**Camera Quality**6%
**Defective Material/Parts**6%
**Video Quality**5%
**Connectivity-Overall**4%
**Charging**4%
**Recording Feature**4%
**Compatibility-Overall**4%
## **Common questions**
- **Is gopro profitable to sell on Amazon United Kingdom?**
- The niche generates £2.8M/yr across 27 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the gopro niche?**
- 14 brands and 117 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in gopro?**
- Top complaints mined from reviews: Battery Life, Functionality-Overall, Charging. The return rate is 3.6%.
- **When does demand for gopro peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gopro niche?**
- Listings span £18.25–£483.27; the average listing price is £106.86 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.
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