---
title: "Fujifilm X100vi — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/fujifilm-x100vi"
last_updated: "2026-07-31T12:10:33.944Z"
locale: en
meta:
description: "Niche score 29/100 · £1.4M/yr market · 217K searches/yr · £876.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £1.4M/yr market · 217K searches/yr · £876.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fujifilm X100vi — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **fujifilm x100vi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 84Growth 23Conversion 9Competition 8Returns 23Price range 5Avg price 0Brand share 0Review moat 83Quality gap 45
**Market size**
**Great****£1.4M**
£1.4M/yr · 217K searches
**Review moat**
**Great****341.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£13.16–£1683.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£876.99**
avg listing price — sweet spot $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, fujifilm x100vi is a £1.4M/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fujifilm x100vi market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Fujifilm91% - SMALLRIG6% - Bellroy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -4.0% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/fujifilm-x100vi/trend)
## **Top fujifilm x100vi search terms**
- **fujifilm x100vi**127K/yr+5.8%0.4% conv. - **x100vi**20K/yr-5.3%0.5% conv. - **fujifilm x100vi accessories**16K/yr-13.5%0.3% conv. - **fuji x100vi**12K/yr-18.0%0.3% conv. - **fujifilm x100v**17K/yr-23.3%0.2% conv. - **fujifilm x100**8K/yr-10.2%0.0% conv. - **fujifilm accessories**4K/yr+9.3%0.3% conv. - **fuji x100**3K/yr-4.5%0.1% conv. - **fuji x100v**2K/yr-17.8%0.0% conv. - **x100v**2K/yr-23.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/fujifilm-x100vi/search-terms)
## **Top fujifilm x100vi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£209K30%£417K45%£626K60%£835K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fujifilm X100VI Black**Fujifilm**£1564.19**4.6★104 rev](https://www.amazon.co.uk/dp/B0CW1KVSVF) [2**Fujifilm X100VI-Silver**Fujifilm**£1683.99**4.4★120 rev](https://www.amazon.co.uk/dp/B0CW17YXLS) [3**FUJIFILM X100VI Silver**Fujifilm**£1397.38**4.6★206 rev](https://www.amazon.co.uk/dp/B0CV523K92) [4**FUJIFILM X100VI Black**Fujifilm**£1371.71**4.6★206 rev](https://www.amazon.co.uk/dp/B0CV52JHNR) [5**Fujifilm X-T30 III silver / 13-33mm Kit**Fujifilm**£817.52**4.5★64 rev](https://www.amazon.co.uk/dp/B0FVFCD464)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fujifilm X-T30 III silver / 13-33mm Kit**Fujifilm**£817.52**64 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFCD464) [**FUJIFILM X100VI Silver**Fujifilm**£1397.38**206 rev1y ago](https://www.amazon.co.uk/dp/B0CV523K92) [**FUJIFILM X100VI Black**Fujifilm**£1371.71**206 rev1y ago](https://www.amazon.co.uk/dp/B0CV52JHNR) [**SMALLRIG Leather Case Kit for FUJIFILM X100VI Including Half Cases Flip Case Cover and Shoulder Strap Genuine Leather Material Portable and Protecting Brown - 4558**SMALLRIG**£36.49**434 rev2y ago](https://www.amazon.co.uk/dp/B0CYSLYR11) [**SMALLRIG Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI / X100V (Black) - 4559**SMALLRIG**£13.16**1,284 rev2y ago](https://www.amazon.co.uk/dp/B0CXXWPXXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bellroy Venture Camera Sling 10L (photography bag) - Black**Bellroy**£131.49**4.4★**▲ 294%**](https://www.amazon.co.uk/dp/B0D3FTM6R5) [**Fujifilm X-T30 III silver / 13-33mm Kit**Fujifilm**£817.52**4.5★**▲ 250%**](https://www.amazon.co.uk/dp/B0FVFCD464) [**Fujifilm X100VI Black**Fujifilm**£1564.19**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0CW1KVSVF) [**SMALLRIG Leather Case Kit for FUJIFILM X100VI Including Half Cases Flip Case Cover and Shoulder Strap Genuine Leather Material Portable and Protecting Brown - 4558**SMALLRIG**£36.49**4.2★**▼ 21%**](https://www.amazon.co.uk/dp/B0CYSLYR11) [**SMALLRIG Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI / X100V (Black) - 4559**SMALLRIG**£13.16**4.5★**▼ 22%**](https://www.amazon.co.uk/dp/B0CXXWPXXR)
**~~View all trending →~~**
## **What buyers say about fujifilm x100vi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Perfect Fit”*
**Grip**13%
*“immediately makes the camera feel far more planted in the hand”*
**Advertised Vs Actual Product**12%
*“Does the job”*
**Quality-Overall**8%
*“A very nice product”*
**Leather Quality**6%
*“The leather was very nice”*
**Ease Of Use**4%
*“Very easy to use”*
**Camera Quality**4%
*“Good item and fits camera well”*
**Gifting Purpose**4%
*“It was my christmas present”*
**Weight Light**4%
*“The standout of this bag is it's light weight”*
**Comfort-Overall**3%
*“Really, really comfortable to carry cross body, very well made and it doesnt look like a camera bag”*
### **What buyers complain about **
**Advertised Vs Actual Product**21%
*“Because when I went to register the product with Fuji I found that the serial number on the box was different from the one on the camera”*
**Value For Money**12%
*“A bit pricey”*
**Size-Overall**7%
*“the Smallrig case does not quite fit”*
**Color**7%
*“I do wish it was sold without the shutter button - I never used it because I already had one in a colour I wanted”*
**Quality-Overall**7%
*“not good enough”*
**Compatibility-Overall**4%
*“the Smallrig case does not quite fit”*
### **Top return reasons **
**Size-Overall**29%
**Compatibility-Overall**18%
**Quality-Overall**7%
**Camera Quality**4%
**Weight Heavy**3%
**Image/Picture Clarity**3%
**Value For Money**3%
**Color**3%
**Ease Of Use**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is fujifilm x100vi profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the fujifilm x100vi niche?**
- 3 brands and 31 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fujifilm x100vi?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 5.6% — above our launch gate.
- **When does demand for fujifilm x100vi peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the fujifilm x100vi niche?**
- Listings span £13.16–£1683.99; the average listing price is £876.99 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.
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