---
title: "Filter Tips — £418K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/filter-tips"
last_updated: "2026-07-31T15:55:48.494Z"
locale: en
meta:
description: "Niche score 36/100 · £418K/yr market · 354K searches/yr · £7.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £418K/yr market · 354K searches/yr · £7.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Filter Tips — £418K/yr Amazon UK Niche (2026) - Flapen"
---
# **filter tips**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 22Conversion 97Competition 2Returns 100Price range 0Avg price 21Brand share 0Review moat 25Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£418K**
£418K/yr · 354K searches
**Review moat**
**Bad****4,467**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.82–£14.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, filter tips is a £418K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filter tips market data**
- **Units sold / yr**
- **50K–60K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£373K–£448K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Swan57% - JD Brands31% - PURIZE7% - RAW6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/filter-tips/trend)
## **Top filter tips search terms**
- **filter tips**118K/yr-2.5%4.4% conv. - **cigarette filters**84K/yr+5.1%3.1% conv. - **filters smoking**30K/yr-14.4%5.1% conv. - **slim filter tips**22K/yr-10.0%5.5% conv. - **tips**17K/yr-20.8%1.8% conv. - **tips smoking**16K/yr-18.8%4.2% conv. - **cigarette filters for roll ups**10K/yr-10.4%3.4% conv. - **filter tips slim**10K/yr-12.5%4.1% conv. - **cigarette tips**9K/yr-4.3%3.3% conv. - **filter tips and rolling paper**7K/yr-0.7%3.1% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/filter-tips/search-terms)
## **Top filter tips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£63K30%£125K45%£188K60%£251K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS**Swan**£6.63**4.8★3,710 rev](https://www.amazon.co.uk/dp/B00NKFUKCA) [2**JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm**JD Brands**£6.20**4.8★2,063 rev](https://www.amazon.co.uk/dp/9552180570) [3**Swan Green Rolling papers and Swan Extra Slim Filter Tips (600)**Swan**£6.00**4.7★843 rev](https://www.amazon.co.uk/dp/B0040LQWOI) [4**500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan**RAW**£2.82**4.8★19,684 rev](https://www.amazon.co.uk/dp/B005JFFY02) [5**PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow**PURIZE**£8.58**4.7★202 rev](https://www.amazon.co.uk/dp/B0848X1QY8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green**PURIZE**£14.51**300 rev4y ago](https://www.amazon.co.uk/dp/B099X85C1V) [**PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow**PURIZE**£8.58**202 rev5y ago](https://www.amazon.co.uk/dp/B0848X1QY8) [**10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS**Swan**£6.63**3,710 rev11y ago](https://www.amazon.co.uk/dp/B00NKFUKCA) [**JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm**JD Brands**£6.20**2,063 rev14y ago](https://www.amazon.co.uk/dp/9552180570) [**500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan**RAW**£2.82**19,684 rev15y ago](https://www.amazon.co.uk/dp/B005JFFY02)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green**PURIZE**£14.51**4.5★**▲ 297%**](https://www.amazon.co.uk/dp/B099X85C1V) [**PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow**PURIZE**£8.58**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B0848X1QY8) [**JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm**JD Brands**£6.20**4.8★**— 7%**](https://www.amazon.co.uk/dp/9552180570) [**10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS**Swan**£6.63**4.8★**— 3%**](https://www.amazon.co.uk/dp/B00NKFUKCA) [**Swan Green Rolling papers and Swan Extra Slim Filter Tips (600)**Swan**£6.00**4.7★**▼ 31%**](https://www.amazon.co.uk/dp/B0040LQWOI)
**~~View all trending →~~**
## **What buyers say about filter tips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**51%
*“Good value for money”*
**Advertised Vs Actual Product**21%
*“Great product just as you see in the advert”*
**Quality-Overall**18%
*“Good condition and exactly as advertised”*
**Durability**3%
*“lasts for ages”*
**Taste-Overall**3%
*“Tastes like fun with a hint of the za”*
**Sharpness**3%
*“Good tips”*
**Ease Of Use**1%
*“sturdy easy to use”*
**Strength**1%
*“Brilliant sturdy does what it says on the tin”*
### **What buyers complain about **
**Value For Money**67%
*“A bit expensive”*
**Taste-Overall**17%
*“couldn't taste tobacco with these filters”*
**Thickness**8%
*“Extra slim”*
### **Top return reasons **
**Thickness**17%
**Moist/Dry**17%
**Taste-Overall**17%
**Value For Money**17%
**Size-Overall**17%
**Water Resistance**17%
## **Common questions**
- **Is filter tips profitable to sell on Amazon United Kingdom?**
- The niche generates £418K/yr across 6 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the filter tips niche?**
- 4 brands and 72 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in filter tips?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.
- **When does demand for filter tips peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the filter tips niche?**
- Listings span £2.82–£14.51; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 4,467 reviews — the moat a new listing must climb.
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