---
title: "Eufy Floodlight Camera — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/eufy-floodlight-camera"
last_updated: "2026-07-31T12:38:02.993Z"
locale: en
meta:
description: "Niche score 32/100 · £119K/yr market · 156K searches/yr · £76.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £119K/yr market · 156K searches/yr · £76.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eufy Floodlight Camera — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **eufy floodlight camera**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 13Competition 23Returns 28Price range 60Avg price 84Brand share 16Review moat 43Quality gap 68
**Avg price**
**Great****£76.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£23.79–£151.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,240.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£119K**
£119K/yr · 156K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, eufy floodlight camera is a £119K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eufy floodlight camera market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£114K–£152K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**59**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**4%**
- Tapo45% - eufy Security40% - Reolink3% - ieGeek3% - Cinnado3% - EZVIZ2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/eufy-floodlight-camera/trend)
## **Top eufy floodlight camera search terms**
- **floodlight camera**26K/yr-6.3%0.5% conv. - **eufy floodlight camera**25K/yr-1.7%1.4% conv. - **security light with camera**28K/yr-24.2%0.3% conv. - **tapo floodlight camera**11K/yr-14.0%1.5% conv. - **eufy floodlight**8K/yr-23.9%1.4% conv. - **flood light camera**6K/yr+5.4%0.1% conv. - **tapo outdoor light**8K/yr-40.7%0.2% conv. - **tapo floodlight**5K/yr-17.2%1.3% conv. - **outdoor camera with light**6K/yr-28.8%0.4% conv. - **tapo c720**4K/yr-13.5%3.7% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/eufy-floodlight-camera/search-terms)
## **Top eufy floodlight camera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tapo C720 Floodlight Outdoor Security Camera 2800-Lumen Ultra-Bright 2K QHD 4MP 270 Detection Zone Wi Fi Camera No Monthly Fee Smart AI Customizable Alarm IP65 Work with Google & Alexa**Tapo**£72.67**4.5★9,286 rev](https://www.amazon.co.uk/dp/B0D35WBXB9) [2**eufy Security Floodlight Camera E340 Dual Cameras Wired Outdoor Security Camera 3K Resolution Pan & Tilt 24/7 Recording Dual-Band Wi-Fi 2 000 Lumens HomeBase S380 Compatible No Monthly Fee**eufy Security**£128.49**4.2★884 rev](https://www.amazon.co.uk/dp/B0CF8LPNXR) [3**Tapo C710 2K 3MP Pan Tilt Outdoor 1500 Lumen Footlight Security Camera CCTV No Monthly Fee Night Colour AI Detection Hardwired Power Flexible Storage Alexa and Google IP65 Push Notification**Tapo**£60.10**4.6★84 rev](https://www.amazon.co.uk/dp/B0GP1KQC2Y) [4**Tapo C615F KIT Solar Security Camera Outdoor Wireless 2K 3MP Floodlight Security Camera with 360 Pan Tilt Colour Night Vision AI Detection & Tracking IP65 Alexa & Google Home No Monthly Fee**Tapo**£75.96**4.3★226 rev](https://www.amazon.co.uk/dp/B0FY7B4LRC) [5**Security Floodlight Camera E30**eufy Security**£92.27**4.5★912 rev](https://www.amazon.co.uk/dp/B0DDTRM7DJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reolink TrackFlex Floodlight WiFi 4K PTZ Camera Outdoor 360 Auto-Tracking Zoom 270 PIR Detection 3000 Lumens Floodlight Camera Wi-Fi 6 with Local AI Video Search 24/7 Recording Hardwired**Reolink**£151.68**134 rev4mo ago](https://www.amazon.co.uk/dp/B0F93RX78Q) [**Tapo C710 2K 3MP Pan Tilt Outdoor 1500 Lumen Footlight Security Camera CCTV No Monthly Fee Night Colour AI Detection Hardwired Power Flexible Storage Alexa and Google IP65 Push Notification**Tapo**£60.10**84 rev5mo ago](https://www.amazon.co.uk/dp/B0GP1KQC2Y) [**Reolink 2K 150 Security Cameras Wireless Outdoor Solar Floodlight Cam Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66 for Garage Yard**Reolink**£74.29**272 rev5mo ago](https://www.amazon.co.uk/dp/B0G2921742) [**Porch Light Camera Outdoor 2K Wi-Fi Front Door Security Camera with AI Human Detection Auto-Tracking 2-Way Audio Cloud/SD Storage Wall Mount Lantern Sconce Cam for Porch Garage Patio Doorway**Movols Guard your home**£83.04**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5NL2XB) [**Tapo C615F KIT Solar Security Camera Outdoor Wireless 2K 3MP Floodlight Security Camera with 360 Pan Tilt Colour Night Vision AI Detection & Tracking IP65 Alexa & Google Home No Monthly Fee**Tapo**£75.96**226 rev8mo ago](https://www.amazon.co.uk/dp/B0FY7B4LRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Porch Light Camera Outdoor 2K Wi-Fi Front Door Security Camera with AI Human Detection Auto-Tracking 2-Way Audio Cloud/SD Storage Wall Mount Lantern Sconce Cam for Porch Garage Patio Doorway**Movols Guard your home**£83.04**4.2★**▲ 342%**](https://www.amazon.co.uk/dp/B0GJ5NL2XB) [**Tapo C710 2K 3MP Pan Tilt Outdoor 1500 Lumen Footlight Security Camera CCTV No Monthly Fee Night Colour AI Detection Hardwired Power Flexible Storage Alexa and Google IP65 Push Notification**Tapo**£60.10**4.6★**▲ 297%**](https://www.amazon.co.uk/dp/B0GP1KQC2Y) [**Reolink 2K 150 Security Cameras Wireless Outdoor Solar Floodlight Cam Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66 for Garage Yard**Reolink**£74.29**4.2★**▲ 256%**](https://www.amazon.co.uk/dp/B0G2921742) [**Reolink TrackFlex Floodlight WiFi 4K PTZ Camera Outdoor 360 Auto-Tracking Zoom 270 PIR Detection 3000 Lumens Floodlight Camera Wi-Fi 6 with Local AI Video Search 24/7 Recording Hardwired**Reolink**£151.68**4.2★**▲ 156%**](https://www.amazon.co.uk/dp/B0F93RX78Q) [**Tapo C615F KIT Solar Security Camera Outdoor Wireless 2K 3MP Floodlight Security Camera with 360 Pan Tilt Colour Night Vision AI Detection & Tracking IP65 Alexa & Google Home No Monthly Fee**Tapo**£75.96**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0FY7B4LRC)
**~~View all trending →~~**
## **What buyers say about eufy floodlight camera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Camera Quality**21%
*“Brilliant camera”*
**Quality-Overall**13%
*“Amazing quality”*
**Assembly/Installation**11%
*“Easy set up”*
**Value For Money**8%
*“Good value”*
**Security**4%
*“this is a welcome addition to the security system”*
**Battery Life**4%
*“Battery lasts well”*
**Image/Picture Clarity**4%
*“Picture quality good”*
**Brightness/Shine/Glow**3%
*“that seems bright enough for us”*
**Charging**3%
*“quick charging”*
**Night Vision**3%
*“The night vision is actually impressive”*
### **What buyers complain about **
**Connectivity-Overall**14%
*“they are very slow to connect”*
**Durability**12%
*“Stopped working after a short time”*
**Charging**11%
*“simply does not hold charge”*
**Functionality-Overall**6%
*“However it didnt work properly”*
**Battery Life**5%
*“Battery is terrible”*
**Quality-Overall**5%
*“absolutely atrocious product”*
**Value For Money**4%
*“A very very expensive dummy camera”*
**Assembly/Installation**3%
*“Challenging Installation”*
**Camera Quality**2%
*“Camera not working”*
**Compatibility-Overall**2%
*“Google home integration isn't great on the mobile app”*
### **Top return reasons **
**Connectivity-Overall**26%
**Functionality-Overall**14%
**Compatibility-Overall**10%
**Size-Overall**8%
**Charging**7%
**Value For Money**5%
**Defective Material/Parts**3%
**Camera Quality**3%
**Assembly/Installation**3%
**Quality-Overall**3%
## **Common questions**
- **Is eufy floodlight camera profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (32/100).
- **How competitive is the eufy floodlight camera niche?**
- 9 brands and 59 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in eufy floodlight camera?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Charging. The return rate is 4.7%.
- **When does demand for eufy floodlight camera peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the eufy floodlight camera niche?**
- Listings span £23.79–£151.68; the average listing price is £76.17 (sweet spot $15–$100). The average incumbent carries 2,241 reviews — the moat a new listing must climb.
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