---
title: "Endura T22 — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/endura-t22"
last_updated: "2026-07-31T12:09:55.851Z"
locale: en
meta:
description: "Niche score 59/100 · £71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Endura T22 — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **endura t22**
**Worth a look**
Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 61Conversion 46Competition 55Returns 92Price range 65Avg price 75Brand share 43Review moat 82Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****352.91**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.35–£30.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£71K**
£71K/yr · 128K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, endura t22 is a £71K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **endura t22 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£90K–£120K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**15%**
- SUPPLIIONLINE41% - Survival Boyz14% - SMOK9% - INNOKIN8% - NUCIG7% - VAPORESSO6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/endura-t22/trend)
## **Top endura t22 search terms**
- **e cigarette rechargeable**31K/yr+144.8%1.2% conv. - **electronic cigarette**28K/yr-13.5%0.2% conv. - **electric cigarette**21K/yr+9.1%0.5% conv. - **10 motives spare battery**9K/yr+3.2%15.4% conv. - **electric vape**10K/yr-13.9%0.7% conv. - **10 motives**8K/yr+5.5%8.4% conv. - **motives electronic cigarette**4K/yr+4.0%16.9% conv. - **10 motives refills**5K/yr-2.4%4.4% conv. - **ok vape**4K/yr-10.7%4.5% conv. - **cigarette vape**5K/yr-22.8%0.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/endura-t22/search-terms)
## **Top endura t22 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPPLIIONLINE - Ten Motives Compatible Spare Battery Rechargeable - Easy to Install White Color**SUPPLIIONLINE**£9.36**4.3★376 rev](https://www.amazon.co.uk/dp/B0CP28R8VF) [2**Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White**SUPPLIIONLINE**£9.79**3.3★12 rev](https://www.amazon.co.uk/dp/B0GNMPY361) [3![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Purple Silk\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£17.84**4.0★118 rev](https://www.amazon.co.uk/dp/B0FZT9JLHX) [4**E cigarette Ecig Vape | NUCIG UK Brand Premium Rechargeable Starter Kit | Without Nicotine | Without Tobacco (Natural | Orange Tip)**NUCIG**£15.75**3.6★115 rev](https://www.amazon.co.uk/dp/B07KVN7T9V) [5![Geekvape Sonder Q Vape Kit [Green Purple] - Available in 15 colours - Type-C Fast Charge 1000mAh Battery 20W Output 3-Colour Light - Compatible with Geekvape Q Pods - No Nicotine](https://m.media-amazon.com/images/I/4150GHWraQL.jpg)**Geekvape Sonder Q Vape Kit \[Green Purple\] - Available in 15 colours - Type-C Fast Charge 1000mAh Battery 20W Output 3-Colour Light - Compatible with Geekvape Q Pods - No Nicotine**Survival Boyz**£7.07**3.8★404 rev](https://www.amazon.co.uk/dp/B0CZPBZWMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White**SUPPLIIONLINE**£9.79**12 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMPY361) [**SUPPLIIONLINE E-RETAILER - Tobacco Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Tobacco Refill Cartridges)**SUPPLIIONLINE**£9.69**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GHSWJ59T) [**SUPPLIIONLINE E-RETAILER - Menthol Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Menthol Refill Cartridges)**SUPPLIIONLINE**£9.78**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GHT4M9X7) [**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)**Haman**£19.90**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G6L39PK4) [**Innokin Adept Zlide Vaping Kit Long Lasting 3000mAh Battery Equipped with Zlide Tank Z Coil IP67 Waterproof Haman Auto-Wattage-Selection for MTL Vaping Nicotine Free (Black)**Haman**£30.83**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G49BGKQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Purple Silk\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£17.84**4.0★**▲ 142%**](https://www.amazon.co.uk/dp/B0FZT9JLHX) [**Innokin Adept Zlide Vaping Kit Long Lasting 3000mAh Battery Equipped with Zlide Tank Z Coil IP67 Waterproof Haman Auto-Wattage-Selection for MTL Vaping Nicotine Free (Black)**Haman**£30.83**3.6★**▲ 139%**](https://www.amazon.co.uk/dp/B0G49BGKQC) [![VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid](https://m.media-amazon.com/images/I/41JGqILnPiL.jpg)**VAPORESSO XROS 4 MINI POD Vape Kit \[Icy Pink\] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid**VAPORESSO**£11.52**3.7★**▲ 132%**](https://www.amazon.co.uk/dp/B0D31DSD6J) [**Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)**Haman**£19.90**3.7★**▲ 132%**](https://www.amazon.co.uk/dp/B0G6L39PK4) [**5GVAPE Electronic Cigarette eGo CE4 USB Charge Rechargeable Battery E Cigarette Vape Pens 2 Packs Shisha Starter Kit Easy Top Refill Tank Vape Pen Travel Set E Cig No E-Liquid**5GVAPE**£17.05**3.8★**▲ 106%**](https://www.amazon.co.uk/dp/B09M86WV2B)
**~~View all trending →~~**
## **What buyers say about endura t22**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“These two e-cigarettes appeared to be of good quality”*
**Value For Money**13%
*“Fair price”*
**Charging**10%
*“It charges on my usual charger”*
**Advertised Vs Actual Product**10%
*“As expected”*
**Ease Of Use**9%
*“Easy to use”*
**Assembly/Installation**4%
*“easy to put together”*
**Functionality-Overall**4%
*“Vape is working”*
**Efficiency**4%
*“This vape kit works great”*
**Color**3%
*“I love the colour”*
**Instructions/User Manual/Troubleshooting**3%
*“Brilliant starter kit clear instructions on how to use”*
### **What buyers complain about **
**Charging**30%
*“Will not charge up”*
**Durability**13%
*“Don't last”*
**Leak-Proof**9%
*“Poor battery and it leaks”*
**Functionality-Overall**9%
*“Doesnt work properly”*
**Advertised Vs Actual Product**8%
*“Not as pictured”*
**Battery Life**6%
*“Faulty poor battery life”*
**Value For Money**6%
*“Waste of money”*
**Quality-Overall**5%
*“Bad quality”*
**Defective Material/Parts**3%
*“The item doesnt work the pods broken very disappointing”*
**Size-Overall**2%
*“Dont fit my plug”*
### **Top return reasons **
**Charging**30%
**Functionality-Overall**25%
**Leak-Proof**12%
**Defective Material/Parts**8%
**Durability**4%
**Size-Overall**4%
**Compatibility-Overall**3%
**Battery Life**3%
**Heating**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is endura t22 profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the endura t22 niche?**
- 11 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in endura t22?**
- Top complaints mined from reviews: Charging, Durability, Leak-Proof. The return rate is 1.2%.
- **When does demand for endura t22 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the endura t22 niche?**
- Listings span £6.35–£30.83; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.
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