[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-electronics-photo-elf-bars":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":216,"demand":221,"seasonality":535,"brandShare":548,"products":566,"feedback":639,"searchTerms":686,"related":701,"lastUpdated":166},"93c2ba58d485901461411af0e5062220","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":159,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":169,"pageQuality":159,"unitsSoldMin":173,"unitsSoldAvgMin":159,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":179,"oosRate":180},6516,159024,2.0498,-0.1169,0.0052,0.8497,1,3.38,43,7.88,3.05,12.59,8,750,0,0.0122,4,"elf bars","elf-bars","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Felf-bars","E-Cigarettes, E-Shisha & Heat-Not-Burn","2026-07-22T18:18:51.141206+00:00",5,7,6,[171,172],"quality_gap","low_review_barrier",500,100,3940,5910,29,243,0.875,0.2857,{"score":182,"verdict":183,"components":184},31,"skip",[185,190,193,196,199,201,203,208,211,214],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",2,0.15,6516.17,{"key":191,"score":192,"weight":188,"raw":148},"growth",19,{"key":194,"score":168,"weight":195,"raw":149},"conversion",0.1,{"key":197,"score":198,"weight":188,"raw":150},"competition",13,{"key":200,"score":159,"weight":195,"raw":151},"brandShare",{"key":202,"score":174,"weight":195,"raw":152},"qualityGap",{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",98,0.05,43.25,{"key":209,"score":210,"weight":195,"raw":160},"returns",91,{"key":212,"score":213,"weight":206,"raw":154},"avgPrice",22,{"key":215,"score":159,"weight":206,"raw":159},"priceRange",{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":534},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531],{"week":224,"volume":225},"2024-07-28",8028,{"week":227,"volume":228},"2024-08-04",7818,{"week":230,"volume":231},"2024-08-11",7773,{"week":233,"volume":234},"2024-08-18",6538,{"week":236,"volume":237},"2024-08-25",7012,{"week":239,"volume":240},"2024-09-01",6746,{"week":242,"volume":243},"2024-09-08",7184,{"week":245,"volume":246},"2024-09-15",6411,{"week":248,"volume":249},"2024-09-22",6225,{"week":251,"volume":252},"2024-09-29",6390,{"week":254,"volume":255},"2024-10-06",6102,{"week":257,"volume":258},"2024-10-13",5835,{"week":260,"volume":261},"2024-10-20",5207,{"week":263,"volume":264},"2024-10-27",5396,{"week":266,"volume":267},"2024-11-03",5161,{"week":269,"volume":270},"2024-11-10",4536,{"week":272,"volume":273},"2024-11-17",4775,{"week":275,"volume":276},"2024-11-24",5472,{"week":278,"volume":279},"2024-12-01",5288,{"week":281,"volume":282},"2024-12-08",5720,{"week":284,"volume":285},"2024-12-15",5381,{"week":287,"volume":288},"2024-12-22",5489,{"week":290,"volume":291},"2024-12-29",5335,{"week":293,"volume":294},"2025-01-05",7213,{"week":296,"volume":297},"2025-01-12",7452,{"week":299,"volume":300},"2025-01-19",6966,{"week":302,"volume":303},"2025-01-26",7324,{"week":305,"volume":306},"2025-02-02",7425,{"week":308,"volume":309},"2025-02-09",7231,{"week":311,"volume":312},"2025-02-16",7783,{"week":314,"volume":315},"2025-02-23",7310,{"week":317,"volume":318},"2025-03-02",6550,{"week":320,"volume":321},"2025-03-09",7037,{"week":323,"volume":324},"2025-03-16",7056,{"week":326,"volume":327},"2025-03-23",6403,{"week":329,"volume":330},"2025-03-30",7403,{"week":332,"volume":333},"2025-04-06",6767,{"week":335,"volume":336},"2025-04-13",6799,{"week":338,"volume":339},"2025-04-20",7131,{"week":341,"volume":342},"2025-04-27",7042,{"week":344,"volume":345},"2025-05-04",4302,{"week":347,"volume":348},"2025-05-11",4176,{"week":350,"volume":351},"2025-05-18",3947,{"week":353,"volume":354},"2025-05-25",3881,{"week":356,"volume":357},"2025-06-01",4412,{"week":359,"volume":360},"2025-06-08",4403,{"week":362,"volume":363},"2025-06-15",3430,{"week":365,"volume":366},"2025-06-22",3003,{"week":368,"volume":369},"2025-06-29",3242,{"week":371,"volume":372},"2025-07-06",3298,{"week":374,"volume":375},"2025-07-13",3143,{"week":377,"volume":378},"2025-07-20",3406,{"week":380,"volume":381},"2025-07-27",3990,{"week":383,"volume":384},"2025-08-03",3237,{"week":386,"volume":387},"2025-08-10",4381,{"week":389,"volume":390},"2025-08-17",3692,{"week":392,"volume":393},"2025-08-24",3695,{"week":395,"volume":396},"2025-08-31",3936,{"week":398,"volume":399},"2025-09-07",4257,{"week":401,"volume":402},"2025-09-14",4121,{"week":404,"volume":405},"2025-09-21",4081,{"week":407,"volume":408},"2025-09-28",3833,{"week":410,"volume":411},"2025-10-05",3855,{"week":413,"volume":414},"2025-10-12",4212,{"week":416,"volume":417},"2025-10-19",3711,{"week":419,"volume":420},"2025-10-26",3670,{"week":422,"volume":423},"2025-11-02",3519,{"week":425,"volume":426},"2025-11-09",3753,{"week":428,"volume":429},"2025-11-16",3455,{"week":431,"volume":432},"2025-11-23",2944,{"week":434,"volume":435},"2025-11-30",3289,{"week":437,"volume":438},"2025-12-07",2800,{"week":440,"volume":441},"2025-12-14",2704,{"week":443,"volume":444},"2025-12-21",2267,{"week":446,"volume":447},"2025-12-28",1846,{"week":449,"volume":450},"2026-01-04",3352,{"week":452,"volume":453},"2026-01-11",4499,{"week":455,"volume":456},"2026-01-18",3786,{"week":458,"volume":417},"2026-01-25",{"week":460,"volume":461},"2026-02-01",3574,{"week":463,"volume":464},"2026-02-08",3811,{"week":466,"volume":467},"2026-02-15",3397,{"week":469,"volume":470},"2026-02-22",2207,{"week":472,"volume":473},"2026-03-01",2319,{"week":475,"volume":476},"2026-03-08",1993,{"week":478,"volume":479},"2026-03-15",1458,{"week":481,"volume":482},"2026-03-22",2136,{"week":484,"volume":485},"2026-03-29",2581,{"week":487,"volume":488},"2026-04-05",2786,{"week":490,"volume":491},"2026-04-12",2503,{"week":493,"volume":494},"2026-04-19",2646,{"week":496,"volume":497},"2026-04-26",2756,{"week":499,"volume":500},"2026-05-03",2772,{"week":502,"volume":503},"2026-05-10",2801,{"week":505,"volume":506},"2026-05-17",2742,{"week":508,"volume":509},"2026-05-24",2942,{"week":511,"volume":512},"2026-05-31",2226,{"week":514,"volume":515},"2026-06-07",2987,{"week":517,"volume":518},"2026-06-14",2639,{"week":520,"volume":521},"2026-06-21",2043,{"week":523,"volume":524},"2026-06-28",1770,{"week":526,"volume":527},"2026-07-05",1937,{"week":529,"volume":530},"2026-07-12",1859,{"week":532,"volume":533},"2026-07-19",1543,false,[536,537,538,539,540,541,542,543,544,545,546,547],1.2402294667525158,1.1964184581195183,1.0063598639909903,1.0758192087962255,0.7412629811392896,0.6949791466729067,0.7615557053367817,1.196462004737968,1.2254764945163563,1.0634457482110595,0.9183110898641896,0.9164696899983228,{"top":549,"otherBrandCount":159,"otherClickShare":565},[550,553,556,559,562],{"brand":551,"clickShare":552},"Survival Boyz",0.6636,{"brand":554,"clickShare":555},"Generic",0.1678,{"brand":557,"clickShare":558},"TILLELOT",0.0878,{"brand":560,"clickShare":561},"Just Juice Superior E-Liquids",0.0574,{"brand":563,"clickShare":564},"VOW Vapers",0.0234,1.1102230246251565e-16,[567,578,586,595,605,613,623,632],{"asin":568,"title":569,"brand":551,"imageUrl":570,"price":571,"rating":572,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0DS6D9TGQ","Elf Bar ELFX Pod Kit [Blue] - Available in 6 Colours - 1000mAh Long-Lasting Battery 30W Output Type-C Fast Charge Dual Mesh Coils LED Indicator Anti-Leak Tech Works with ELFX Pods No Nicotine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31MdtmzOvHL.jpg",7.68,3.8,58,0.4634,0.6788,"2025-01-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DS6D9TGQ",{"asin":579,"title":580,"brand":551,"imageUrl":581,"price":582,"rating":572,"reviews":573,"clickShare90":583,"clickShare360":584,"launchDate":576,"amazonUrl":585},"B0DS6GKWBP","Elf Bar ELFX Pod Kit [Pink] - Available in 6 Colours - 1000mAh Long-Lasting Battery 30W Output Type-C Fast Charge Dual Mesh Coils LED Indicator Anti-Leak Tech Works with ELFX Pods No Nicotine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21z5bLmGNJL.jpg",7.73,0.1019,0.0365,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DS6GKWBP",{"asin":587,"title":588,"brand":554,"imageUrl":589,"price":590,"rating":159,"reviews":159,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B0GCH2KCCZ","Elf Bar 600+ Rechargeable Reusable (pack of 1) Type-C (Apple Peach) nicotine-free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hkjeQpN4L.jpg",9.46,0.0983,0.0407,"2025-12-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GCH2KCCZ",{"asin":596,"title":597,"brand":551,"imageUrl":598,"price":599,"rating":600,"reviews":601,"clickShare90":591,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B0FH59BG79","Elf Bar ELFX Mini Vape Kit [Ocean] - Available in 9 colours 1000mAh Battery Type-C Fast Charging 30W Output 5-Level RGB Indicator Dual Mesh & Anti-Leak Tech - Works with ELFX Pods - No Nicotine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414h56PbukL.jpg",5.5,3.6,49,0.0698,"2025-07-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FH59BG79",{"asin":606,"title":607,"brand":557,"imageUrl":608,"price":609,"rating":159,"reviews":159,"clickShare90":558,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B0FHB3127G","Elf Bar Elfa X Turbo Pod Kit 550 mAh Battery USB-C Charging Rechargeable Extended Lifespan Compatible Compact Design 2ml Cartridge Capacity No Nicotine (Aurora Purple)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CtNsc+nXL.jpg",7.38,0.0788,"2025-07-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FHB3127G",{"asin":614,"title":615,"brand":554,"imageUrl":616,"price":617,"rating":618,"reviews":169,"clickShare90":619,"clickShare360":620,"launchDate":621,"amazonUrl":622},"B0GJ7H5LCT","Elf bar 600 puff rechargeable reusable (Cherry ice)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N8RPeYimL.jpg",9.66,2.7,0.0695,0.0364,"2025-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GJ7H5LCT",{"asin":624,"title":625,"brand":560,"imageUrl":626,"price":155,"rating":627,"reviews":628,"clickShare90":561,"clickShare360":629,"launchDate":630,"amazonUrl":631},"B0FSLR5J1J","Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Pineapple Flavour - 10ml Bottle 60\u002F40 0mg e-Liquid Nic Free eliquid","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ojXHkeE+L.jpg",4.3,170,0.0464,"2025-09-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FSLR5J1J",{"asin":633,"title":634,"brand":563,"imageUrl":635,"price":156,"rating":636,"reviews":167,"clickShare90":564,"clickShare360":637,"launchDate":434,"amazonUrl":638},"B0G4JX2DQQ","Elf bar Elfx Mega Vape Pod Kit 2800mAh Long-Lasting 14-Day Battery 32W Output Available in 6 Colours 5V\u002F2A Fast Charging Dual Mesh Eco & Turbo Mode Refillable No Nicotine (Purple)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41btRhEj5WL.jpg",2.1,0.0126,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G4JX2DQQ",{"love":640,"hate":661,"returnReasons":674},[641,648,653,657],{"topic":642,"percentOfMentions":643,"verbatims":644},"Value For Money",0.6,[645,646,647],"Good for the money","Brilliant value","Brilliant for the price",{"topic":649,"percentOfMentions":195,"verbatims":650},"Quality-Overall",[651,652],"quality is overall good","Great product",{"topic":654,"percentOfMentions":195,"verbatims":655},"Design-Overall",[656],"very cool design",{"topic":658,"percentOfMentions":195,"verbatims":659},"Charging",[660],"charges at a decent rate",[662,667,670],{"topic":663,"percentOfMentions":664,"verbatims":665},"Functionality-Overall",0.25,[666],"doesn't work at all",{"topic":649,"percentOfMentions":664,"verbatims":668},[669],"Poor",{"topic":671,"percentOfMentions":195,"verbatims":672},"Leak-Proof",[673],"Liquid leaks out the mouth piece sometimes",[675,677,678,680,683],{"reason":663,"pct":676},0.3542,{"reason":658,"pct":664},{"reason":679,"pct":664},"Advertised Vs Actual Product",{"reason":681,"pct":682},"Defective Material\u002FParts",0.1042,{"reason":684,"pct":685},"Dosage",0.0417,[687,692,696],{"term":688,"volume":689,"growthQoq":690,"conversionRate":691},"elf bar no nic",147505,-0.1262,0.0033,{"term":693,"volume":694,"growthQoq":695,"conversionRate":159},"no nic vape",8365,0.0097,{"term":697,"volume":698,"growthQoq":699,"conversionRate":700},"nic free vape",3154,-0.0474,0.0014,[702,709,716,721,726,731],{"title":703,"href":704,"score":705,"verdict":706,"marketSize":707,"growth90":708},"dyson fan remote control","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Fdyson-fan-remote-control",63,"watch",58238.26,8.2145,{"title":710,"href":711,"score":712,"verdict":713,"marketSize":714,"growth90":715},"vaporesso vape kit","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Fvaporesso-vape-kit",64,"launch",1600877.93,0.0998,{"title":717,"href":718,"score":712,"verdict":713,"marketSize":719,"growth90":720},"camera","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Fcamera",3103545.41,0.2894,{"title":722,"href":723,"score":712,"verdict":706,"marketSize":724,"growth90":725},"magsafe charger","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Fmagsafe-charger",1360617.62,-0.1339,{"title":727,"href":728,"score":712,"verdict":706,"marketSize":729,"growth90":730},"solar power bank","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Fsolar-power-bank",715829.02,0.0565,{"title":732,"href":733,"score":712,"verdict":706,"marketSize":734,"growth90":735},"spy camera","\u002Fresearch\u002Fuk\u002Felectronics-photo\u002Fspy-camera",761995.14,-0.0284]