---
title: "Eleaf Istick Power 2 — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/eleaf-istick-power-2"
last_updated: "2026-07-31T09:32:13.277Z"
locale: en
meta:
description: "Niche score 57/100 · £93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eleaf Istick Power 2 — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **eleaf istick power 2**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 21Conversion 56Competition 63Returns 89Price range 66Avg price 77Brand share 55Review moat 86Quality gap 89
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****274.96**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.86–£29.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£93K**
£93K/yr · 125K searches
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, eleaf istick power 2 is a £93K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eleaf istick power 2 market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£94K–£126K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 95%
**Open market**
**23%**
- Efest31% - GS11% - JESSPOW11% - Generic10% - Eleaf9% - Global Rankings6%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -8.2% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/eleaf-istick-power-2/trend)
## **Top eleaf istick power 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![EFEST 3500 Rechargeable Battery 20A with Protective Case [Pack of 2]](https://m.media-amazon.com/images/I/41N7niQgEzL.jpg)**EFEST 3500 Rechargeable Battery 20A with Protective Case \[Pack of 2\]**Efest**£18.68**4.7★92 rev](https://www.amazon.co.uk/dp/B0FS1MCPRD) [2**EVE 30P - 3000mAh - 30A - 18650 Flat Top Type - Ultra High Performance Vape Suitable Rechargeable Battery Suitable for the most demanding applications + Storage Case**Generic**£20.49**4.4★29 rev](https://www.amazon.co.uk/dp/B0GJSRKFB6) [3![EFEST 3000 Rechargeable Battery with Protective Case [Pack of 2]](https://m.media-amazon.com/images/I/41z-pwt691L.jpg)**EFEST 3000 Rechargeable Battery with Protective Case \[Pack of 2\]**Efest**£15.31**3.5★8 rev](https://www.amazon.co.uk/dp/B0DXDQJ4H7) [4**SmashingDealsDirect Authentic GS II 3200mAh Quality Vape Battery Rechargeable Vaporiser Batteries (Blue)**GS**£9.95**4.1★274 rev](https://www.amazon.co.uk/dp/B01MZ249N1) [5**Aspire Zelos 3 Mod with 3200mAh Built-in Battery (Black)- Nicotine Free**SmartGek**£25.26**4.3★142 rev](https://www.amazon.co.uk/dp/B094YM9TS6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K30 18-6-50 Compatible With Vapcell 3000mAh 15A Flat Top Rechargeable Cell Type Sub Ohm Kit Power Cell Free Vape Band No Nicotine (2 Pack)**Global Rankings**£13.87**32 rev5mo ago](https://www.amazon.co.uk/dp/B0GLTZCBSW) [**3.7 Volt Rechargeable Battery Flat Top 4 Pack 3300mAh High Power Long Lasting 18650 Rechargeable Battery for Flashlight Camera Small Fan Outdoor Garden Lights**JESSPOW**£18.58**54 rev6mo ago](https://www.amazon.co.uk/dp/B0GHXL79KF) [![EFEST 3000 Rechargeable Battery with Protective Case [Single]](https://m.media-amazon.com/images/I/318Ytssn5RL.jpg)**EFEST 3000 Rechargeable Battery with Protective Case \[Single\]**Efest**£7.86**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGQGX5B) [**18/650 3800mAh Gold Compatible With Fogstar Energy Works Rechargeable Cells With Sub Ohm Kit No Nicotine (2-PACK)**Global Rankings**£15.11**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G44B37PT) [**EVE 30P - 3000mAh - 30A - 18650 Flat Top Type - Ultra High Performance Vape Suitable Rechargeable Battery Suitable for the most demanding applications + Storage Case**Generic**£20.49**29 rev9mo ago](https://www.amazon.co.uk/dp/B0GJSRKFB6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![EFEST 3000 Rechargeable Battery with Protective Case [Single]](https://m.media-amazon.com/images/I/318Ytssn5RL.jpg)**EFEST 3000 Rechargeable Battery with Protective Case \[Single\]**Efest**£7.86**0.0★**▲ 131%**](https://www.amazon.co.uk/dp/B0GGGQGX5B) [![EFEST 3500 Rechargeable Battery 20A with Protective Case [Pack of 2]](https://m.media-amazon.com/images/I/41N7niQgEzL.jpg)**EFEST 3500 Rechargeable Battery 20A with Protective Case \[Pack of 2\]**Efest**£18.68**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0FS1MCPRD) [**GS Ego II 2200mah Huge Capacity Battery 2015 Edition Double Pack with USB Charger**GREEN SOUND TECH**£19.98**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B00UAQUHK2) [![ELEAF ISTICK T80 Vape MOD [Gradient Grey] - Rechargeable 3000mAh Big Battery USB-C Fast Charging VW/TC/Bypass Modes OLED Display; Compact Box for MTL & DTL Vaping No Nicotine](https://m.media-amazon.com/images/I/31KopT1+LoL.jpg)**ELEAF ISTICK T80 Vape MOD \[Gradient Grey\] - Rechargeable 3000mAh Big Battery USB-C Fast Charging VW/TC/Bypass Modes OLED Display; Compact Box for MTL & DTL Vaping No Nicotine**Eleaf**£21.51**4.0★**▲ 72%**](https://www.amazon.co.uk/dp/B08TQ8BLP8) [**3.7 Volt Rechargeable Battery Flat Top 4 Pack 3300mAh High Power Long Lasting 18650 Rechargeable Battery for Flashlight Camera Small Fan Outdoor Garden Lights**JESSPOW**£18.58**4.3★**▲ 71%**](https://www.amazon.co.uk/dp/B0GHXL79KF)
**~~View all trending →~~**
## **What buyers say about eleaf istick power 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**28%
*“Great battery”*
**Charging**13%
*“The charger is straightforward to use”*
**Value For Money**12%
*“Great value for money”*
**Quality-Overall**11%
*“Build quality feels solid”*
**Durability**8%
*“Overall, they feel durable and reliable, and we have had no issues with them so far”*
**Advertised Vs Actual Product**7%
*“exactly as stated”*
**Size-Overall**3%
*“They fit perfectly”*
**Ease Of Use**1%
*“Easy to use”*
**Compatibility-Overall**1%
*“Great for vape devices”*
**Design-Overall**1%
*“I liked the appearance”*
### **What buyers complain about **
**Charging**26%
*“Doesn't hold a charge”*
**Durability**12%
*“totally dead after 6 months”*
**Quality-Overall**9%
*“Overall, they feel like very low-quality products and a total waste of money”*
**Battery Life**9%
*“Battery doesnt last long”*
**Size-Overall**4%
*“Too small”*
**Advertised Vs Actual Product**4%
*“not shown in the advert”*
**Value For Money**3%
*“albeit expensive when compared to maket”*
**Functionality-Overall**3%
*“Did not work”*
**Product Condition**2%
*“The batteries look like they are a returned item”*
**Compatibility-Overall**1%
*“A small downside is that compatibility depends on the specific device”*
### **Top return reasons **
**Size-Overall**35%
**Charging**23%
**Functionality-Overall**11%
**Compatibility-Overall**10%
**Battery Life**6%
**Touch/Button Controls**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
**Durability**2%
**Product Condition**1%
## **Common questions**
- **Is eleaf istick power 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 24 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eleaf istick power 2 niche?**
- 13 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in eleaf istick power 2?**
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.3%.
- **When does demand for eleaf istick power 2 peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eleaf istick power 2 niche?**
- Listings span £7.86–£29.15; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.
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