---
title: "Ee Sim Card — £669K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/ee-sim-card"
last_updated: "2026-07-31T07:59:20.792Z"
locale: en
meta:
description: "Niche score 62/100 · £669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ee Sim Card — £669K/yr Amazon UK Niche (2026) - Flapen"
---
# **ee sim card**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 29Conversion 81Competition 56Returns 99Price range 39Avg price 95Brand share 13Review moat 80Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****400.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£669K**
£669K/yr · 259K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£0.34–£215.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ee sim card is a £669K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ee sim card market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£610K–£763K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**1%**
- Lebara37% - EE29% - Scancom11% - love 2 surf11% - EETU7% - LycaMobile4% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/ee-sim-card/trend)
## **Top ee sim card search terms**
- **ee sim card**55K/yr+21.3%10.0% conv. - **lebara sim card uk**33K/yr+17.2%14.9% conv. - **ee sim cards pay as you go**22K/yr-26.6%11.7% conv. - **ee sim**15K/yr-4.3%8.4% conv. - **ee pay as you go sim card**7K/yr+15.0%10.9% conv. - **lebara sim card**10K/yr-13.5%8.8% conv. - **lebara**9K/yr-12.0%11.8% conv. - **lyca sim card**8K/yr+5.6%7.6% conv. - **ee dongle unlimited data**6K/yr+9.7%0.0% conv. - **prepaid sim card uk**6K/yr-1.2%3.9% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/ee-sim-card/search-terms)
## **Top ee sim card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£27K8%£54K12%£80K16%£107K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices**Lebara**£2.59**4.1★667 rev](https://www.amazon.co.uk/dp/B0DQLM2WX6) [2**EE PAYG 10 Data Sim Includes 10 pre-paid credit 20GB Data 500 Minutes and Unlimited Texts (EE 10-20GB)**EE**£9.71**4.2★2,381 rev](https://www.amazon.co.uk/dp/B06X9C8PXF) [3**Lebara Mobile SIM Card: 30GB Data SIM Only Plan for 5 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices**Lebara**£4.86**4.1★459 rev](https://www.amazon.co.uk/dp/B0DQLKFN4H) [4**EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 8th October 2027 Plug & Play Broadband for Routers & Phones**Scancom**£190.99**4.7★129 rev](https://www.amazon.co.uk/dp/B0FTSRD9K9) [5**EE Pay As You Go SIM Card UK PREPAID PAYG with 20GB data Unlimited text and 500 Mins bundle for 30 days - worth 10**love 2 surf**£8.98**4.0★1,333 rev](https://www.amazon.co.uk/dp/B01MYZRW5Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lyca Mobile UK Prepaid SIM Card | UK Plan Smart | 5 GB Data | 5G Speed | 1000 UK Minutes & SMS | International Calling | 5/30 Days**LycaMobile**£4.26**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GL98CVRV) [**EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription**Scancom**£3.10**34 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTSGBLB) [**Lebara Mobile SIM Card: 100GB Data SIM Only Plan for 10 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices**Lebara**£9.38**165 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW7JBDB) [**Lebara Mobile SIM Card: 50GB Data SIM Only Plan for 7.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices**Lebara**£6.78**70 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWQ8P2J) [**EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts**EE**£32.68**14 rev1y ago](https://www.amazon.co.uk/dp/B0FDGRBRSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lyca Mobile UK Prepaid SIM Card | UK Plan Smart | 5 GB Data | 5G Speed | 1000 UK Minutes & SMS | International Calling | 5/30 Days**LycaMobile**£4.26**3.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0GL98CVRV) [**EE Unlimited Calls Texts & Data SIM Uncapped 5G Speeds Preloaded Until 8th October 2027 Plug & Play Broadband for Tablets & Mobile Phones**Scancom**£185.58**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0FWKTT6RM) [**EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription**Scancom**£3.10**3.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0FZTSGBLB) [**EE 75GB Data Sim includes 15 pre-paid credit 75GB Data Unlimited Minutes & Unlimited Texts**EE**£13.59**4.2★**▲ 45%**](https://www.amazon.co.uk/dp/B08DYB7FVX) [**Lebara Pay As You Go International Sim Card**Lebara**£1.00**4.1★**▲ 43%**](https://www.amazon.co.uk/dp/B003M2YGQW)
**~~View all trending →~~**
## **What buyers say about ee sim card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**37%
*“Great buy”*
**Advertised Vs Actual Product**13%
*“As Advertised”*
**Signal Strength**8%
*“good signal”*
**Assembly/Installation**8%
*“Easy installation”*
**Connectivity-Overall**7%
*“Good connection wherever I go”*
**Quality-Overall**7%
*“Good performance”*
**Ease Of Use**4%
*“Easy to use”*
**Data Transfer Speed**3%
*“Have a decent speed now”*
**Compatibility-Overall**2%
*“Compatibility was no problem”*
**Software/Application**1%
*“easy to use app to manage account”*
### **What buyers complain about **
**Sim Card/Tray Issues**18%
*“Sim did not work”*
**Functionality-Overall**16%
*“Card did not work”*
**Value For Money**13%
*“Its not a bargain”*
**Advertised Vs Actual Product**11%
*“Not as described”*
**Connectivity-Overall**8%
*“connecting was sometimes patchy”*
**Compatibility-Overall**5%
*“not compatible”*
**Signal Strength**3%
*“Poor Reception”*
**Assembly/Installation**3%
*“Impossible to set up”*
**Quality-Overall**3%
*“Poor sim quality”*
**Ease Of Use**3%
*“Far, far too complicated”*
### **Top return reasons **
**Sim Card/Tray Issues**100%
## **Common questions**
- **Is ee sim card profitable to sell on Amazon United Kingdom?**
- The niche generates £669K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the ee sim card niche?**
- 7 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in ee sim card?**
- Top complaints mined from reviews: Sim Card/Tray Issues, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for ee sim card peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the ee sim card niche?**
- Listings span £0.34–£215.74; the average listing price is £30.51 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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