---
title: "Ee Data Sim — £215K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/ee-data-sim"
last_updated: "2026-07-31T15:55:48.582Z"
locale: en
meta:
description: "Niche score 54/100 · £215K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £215K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ee Data Sim — £215K/yr Amazon UK Niche (2026) - Flapen"
---
# **ee data sim**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 41Growth 54Conversion 61Competition 32Returns 99Price range 40Avg price 89Brand share 0Review moat 83Quality gap 85
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£60.13**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****348.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+25.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£215K**
£215K/yr · 67K searches
**Price range**
**Okay****£3.10–£215.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, ee data sim is a £215K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ee data sim market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£180K–£241K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **219 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Scancom53% - EE38% - love 2 surf7% - Lebara2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/ee-data-sim/trend)
## **Top ee data sim search terms**
- **ee data sim**26K/yr+44.6%5.5% conv. - **ee data only sim card**15K/yr+19.2%5.6% conv. - **ee unlimited data sim card uk**6K/yr+84.9%5.1% conv. - **ee data only sim**6K/yr+24.2%4.0% conv. - **ee unlimited data sim**9K/yr-36.2%2.7% conv. - **ee sim card unlimited data**6K/yr+1.7%3.8% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/ee-data-sim/search-terms)
## **Top ee data sim products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£43K30%£64K40%£86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 8th October 2027 Plug & Play Broadband for Routers & Phones**Scancom**£190.99**4.7★129 rev](https://www.amazon.co.uk/dp/B0FTSRD9K9) [2**EE PAYG MBB 120GB 12 Months SIM (EE PAYG MBB 120GB 12 Months SIM)**EE**£40.21**4.4★280 rev](https://www.amazon.co.uk/dp/B0CNH3ZX2H) [3**EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts**EE**£32.68**4.5★14 rev](https://www.amazon.co.uk/dp/B0FDGRBRSK) [4**EE PAYG SIM card preloaded with 120GB of Data**EE**£40.71**4.4★780 rev](https://www.amazon.co.uk/dp/B09BFXRM4C) [5**EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription**Scancom**£3.10**3.7★34 rev](https://www.amazon.co.uk/dp/B0FZTSGBLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription**Scancom**£3.10**34 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTSGBLB) [**EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts**EE**£32.68**14 rev1y ago](https://www.amazon.co.uk/dp/B0FDGRBRSK) [**EE Pay As You Go DATA SIM Card UK PREPAID PRELOADED PAYG Bundle - 120GB 12 month DATA SIM**love 2 surf**£40.24**1,333 rev1y ago](https://www.amazon.co.uk/dp/B0F2JFBN1V) [**Lebara Mobile SIM Card: Unlimited Data SIM Only Plan for 12.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices**Lebara**£12.24**279 rev1y ago](https://www.amazon.co.uk/dp/B0DQLKB5C8) [**EE PAYG MBB 120GB 12 Months SIM (EE PAYG MBB 120GB 12 Months SIM)**EE**£40.21**280 rev2y ago](https://www.amazon.co.uk/dp/B0CNH3ZX2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 4th March 2028 Plug & Play Broadband for Routers & Phones**Scancom**£215.74**4.4★**▲ 160%**](https://www.amazon.co.uk/dp/B0GRJ6VG6Q) [**EE Unlimited 5G Data SIM - No Contract or Credit Check - Works in Any Device - Rolling 30-Days 25/Month Subscription**Scancom**£3.33**3.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0G2SXZGZF) [**EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription**Scancom**£3.10**3.7★**▲ 41%**](https://www.amazon.co.uk/dp/B0FZTSGBLB) [**EE Unlimited Calls Texts & Data SIM Uncapped 5G Speeds Preloaded Until 8th October 2027 Plug & Play Broadband for Tablets & Mobile Phones**Scancom**£185.58**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0FWKTT6RM) [**EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded for 1 Month from Order Mobile Broadband for Routers & Phones**Scancom**£27.93**4.2★**▲ 28%**](https://www.amazon.co.uk/dp/B0F6YN9RP5)
**~~View all trending →~~**
## **What buyers say about ee data sim**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Great Value”*
**Advertised Vs Actual Product**13%
*“Works out of the box as expected”*
**Connectivity-Overall**12%
*“Good connection wherever I go”*
**Quality-Overall**9%
*“Good quality”*
**Data Transfer Speed**8%
*“Good value for unlimited data and speed”*
**Signal Strength**8%
*“good signal”*
**Assembly/Installation**5%
*“Easy installation”*
**Ease Of Use**2%
*“easy to use”*
**Portability**2%
*“was able to use everything everywhere”*
**Durability**2%
*“Lasts 12months”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Card did not work”*
**Sim Card/Tray Issues**14%
*“Sim card would not activate”*
**Connectivity-Overall**14%
*“it just drops connection and is annoying”*
**Advertised Vs Actual Product**9%
*“Not as described”*
**Value For Money**8%
*“Overpriced”*
**Compatibility-Overall**6%
*“the last two i've got don't work at all tried using them in a phone”*
**Signal Strength**6%
*“Poor Reception”*
**Data Transfer Speed**4%
*“This one appears to have severely capped speeds”*
**Software/Application**3%
*“the app was reopened before displaying”*
**Size-Overall**3%
*“Does not fit my device”*
## **Common questions**
- **Is ee data sim profitable to sell on Amazon United Kingdom?**
- The niche generates £215K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the ee data sim niche?**
- 4 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ee data sim?**
- Top complaints mined from reviews: Functionality-Overall, Sim Card/Tray Issues, Connectivity-Overall. The return rate is 0.1%.
- **When does demand for ee data sim peak?**
- Demand peaks in Feb; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the ee data sim niche?**
- Listings span £3.10–£215.74; the average listing price is £60.13 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.
## **Related niches in Electronics & Photo**
- 63 [**dyson fan remote control**](https://flapen.com/research/uk/electronics-photo/dyson-fan-remote-control)£58K/yr+821.4%**Worth a look**- 64 [**vaporesso vape kit**](https://flapen.com/research/uk/electronics-photo/vaporesso-vape-kit)£1.6M/yr+10.0%**Launch it**- 64 [**camera**](https://flapen.com/research/uk/electronics-photo/camera)£3.1M/yr+28.9%**Launch it**- 64 [**magsafe charger**](https://flapen.com/research/uk/electronics-photo/magsafe-charger)£1.4M/yr-13.4%**Worth a look**- 64 [**solar power bank**](https://flapen.com/research/uk/electronics-photo/solar-power-bank)£716K/yr+5.7%**Worth a look**- 64 [**spy camera**](https://flapen.com/research/uk/electronics-photo/spy-camera)£762K/yr-2.8%**Worth a look**[**All Electronics & Photo niches **](https://flapen.com/research/uk/electronics-photo)