---
title: "Trend — ecig - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/ecig/trend"
last_updated: "2026-07-31T16:49:45.062Z"
locale: en
meta:
  description: "Niche score 56/100 · £212K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £212K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ecig - Flapen"
---

# **ecig**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 31Conversion 47Competition 72Returns 96Price range 60Avg price 51Brand share 4Review moat 90Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****207.78**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£6.79–£27.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.10**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£212K**

£212K/yr · 470K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")