--- title: "Ecig — £212K/yr Amazon UK Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/uk/electronics-photo/ecig" last_updated: "2026-07-31T15:55:34.093Z" locale: en meta: description: "Niche score 56/100 · £212K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026." "og:description": "Niche score 56/100 · £212K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026." "og:title": "Ecig — £212K/yr Amazon UK Niche (2026) - Flapen" --- # **ecig** **Worth a look** Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Market size 41Growth 31Conversion 47Competition 72Returns 96Price range 60Avg price 51Brand share 4Review moat 90Quality gap 97 **Quality gap** **Incredible****3.8★** avg incumbent rating — lower means beatable quality **Returns** **Incredible****0.7%** return rate — above 5% kills the launch gate **Review moat** **Great****207.78** avg incumbent reviews — the moat a new listing must climb **Competition** **Good****42%** top-5 click share — leaders hold, buyers still browse **Price range** **Good****£6.79–£27.18** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Avg price** **Good****£12.10** avg listing price — sweet spot $15–$100 **Conversion** **Okay****3.7%** search→purchase rate — share of searches ending in a sale **Market size** **Okay****£212K** £212K/yr · 470K searches **Growth** **Okay****+4.7%** 90-day search growth — must beat 0% to launch **Brand share** **Bad****98%** top-5 brand share — brand-locked demand **Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") According to Flapen's Amazon United Kingdom niche tracking, ecig is a £212K/yr Amazon United Kingdom market (470K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 56/100. Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **ecig market data**
**Units sold / yr**
**13K–15K**
avg 250–500/product
**Revenue / yr**
**£151K–£182K**
units × avg price
**Conversion rate**
**3.7%**
**Avg BSR**
**#0**
**Page quality**
**0%**
**Prime**
**97%**
**Sponsored**
**0%**
**Out of stock**
**2.7%**
**Avg brand age**
**47 months**
**Avg seller age**
**217 days**
## **Competition & brand share** The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. **Brands** **7 **▼falling **Sellers** **44** **Top-5 brand share** **98%** Top 20: 100% **Top-5 click share** **42%** Top 20: 85% **Open market** **1%** - VAPORESSO55% - Survival Boyz38% - vaporr3% - INNOKIN1% - Kingston E-Liquids1% - TILLELOT1% - Open — no brand owns it (1 brand, 1%) ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days. 18K13KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.8× [**Open Trend **](https://flapen.com/research/uk/electronics-photo/ecig/trend) ## **Top ecig search terms** - **vaporesso xros mini**100K/yr+43.0%5.5% conv. - **ecig**135K/yr-9.1%1.1% conv. - **vaporesso mini**63K/yr+5.1%4.2% conv. - **vaporesso pink**36K/yr+3.1%2.4% conv. - **e cig**51K/yr-14.9%0.7% conv. - **ecigs**31K/yr-17.0%0.9% conv. - **pink vaporesso**16K/yr+5.4%2.8% conv. - **e cigs**21K/yr-10.2%0.5% conv. - **xros mini**10K/yr+14.4%4.2% conv. - **e-cigs**6K/yr-29.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/ecig/search-terms) ## **Top ecig products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%3%£6K6%£13K9%£19K12%£25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 24 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)**Vaporesso XROS Mini Vape Kit \[Sakura Pink\] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine**Survival Boyz**£8.54**4.0★31 rev](https://www.amazon.co.uk/dp/B0GPXHK57W) [2![VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid](https://m.media-amazon.com/images/I/41JGqILnPiL.jpg)**VAPORESSO XROS 4 MINI POD Vape Kit \[Icy Pink\] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid**VAPORESSO**£11.52**3.7★316 rev](https://www.amazon.co.uk/dp/B0D31DSD6J) [3![VAPORESSO XROS 3 Mini Pod Vape Kit [Navy Blue] Refillable](https://m.media-amazon.com/images/I/51LkRbZ9Y1L.jpg)**VAPORESSO XROS 3 Mini Pod Vape Kit \[Navy Blue\] Refillable**VAPORESSO**£8.99**3.8★55 rev](https://www.amazon.co.uk/dp/B0DJ898N8L) [4![VAPORESSO XROS 3 Mini Pod Vape Kit [Lilac Purple] Refillable](https://m.media-amazon.com/images/I/41YpCWzOhBL.jpg)**VAPORESSO XROS 3 Mini Pod Vape Kit \[Lilac Purple\] Refillable**VAPORESSO**£9.38**3.9★48 rev](https://www.amazon.co.uk/dp/B0D4TTT6XH) [5![VAPORESSO XROS 3 Mini Pod Vape Kit [Sky Blue] Refillable](https://m.media-amazon.com/images/I/51J6RQcakqL.jpg)**VAPORESSO XROS 3 Mini Pod Vape Kit \[Sky Blue\] Refillable**VAPORESSO**£8.97**3.3★72 rev](https://www.amazon.co.uk/dp/B0DJ88XH1P) **~~View all top sellers →~~** ### **Newest** by launch date [![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)**Vaporesso XROS Mini Vape Kit \[Sakura Pink\] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine**Survival Boyz**£8.54**31 rev4mo ago](https://www.amazon.co.uk/dp/B0GPXHK57W) [![Vaporesso XROS Mini Pod Kit 2ml 1000mAh Battery 16W Type C Charging Draw Activation Light Indicator Top Filling Diamond Pattern Design No Nicotine (Forest Green)](https://m.media-amazon.com/images/I/41ALiii4TOL.jpg)**Vaporesso XROS Mini Pod Kit 2ml 1000mAh Battery 16W Type C Charging Draw Activation Light Indicator Top Filling Diamond Pattern Design No Nicotine (Forest Green)**Kingston E-Liquids**£8.45**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G614WYLQ) [![Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51YVXNOZ2ZL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Pink Silk\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£18.00**118 rev8mo ago](https://www.amazon.co.uk/dp/B0FZT691Y3) [![Vaporesso Xros Pro 2 Vape Kit [Moonlit Pink] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine](https://m.media-amazon.com/images/I/51RxT2kzx4L.jpg)**Vaporesso Xros Pro 2 Vape Kit \[Moonlit Pink\] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine**Survival Boyz**£18.70**119 rev10mo ago](https://www.amazon.co.uk/dp/B0FS284254) [![Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine](https://m.media-amazon.com/images/I/41yl9HVNKVL.jpg)**Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine**Survival Boyz**£7.96**85 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLTW3ND) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)**Vaporesso XROS Mini Vape Kit \[Sakura Pink\] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine**Survival Boyz**£8.54**4.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0GPXHK57W) [![Vaporesso XROS 5 Vape Kit [Opal Pink] 1500mAh Mega Battery Fast Charge in 20 Min Anti-Leak Tech 0.88 Display Includes 2 Pods (0.6 + 0.8) 14 Available Colours No Nicotine](https://m.media-amazon.com/images/I/51n3zC24GyL.jpg)**Vaporesso XROS 5 Vape Kit \[Opal Pink\] 1500mAh Mega Battery Fast Charge in 20 Min Anti-Leak Tech 0.88 Display Includes 2 Pods (0.6 + 0.8) 14 Available Colours No Nicotine**Survival Boyz**£18.84**3.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0F9YT6QF2) [![Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51YVXNOZ2ZL.jpg)**Oxva Xlim Pro 3 Vape Kit \[Pink Silk\] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine**Survival Boyz**£18.00**4.0★**▲ 111%**](https://www.amazon.co.uk/dp/B0FZT691Y3) [![VAPORESSO XROS 5 Mini Pod Kit [Pastel Crystal]](https://m.media-amazon.com/images/I/41fhwqjUESL.jpg)**VAPORESSO XROS 5 Mini Pod Kit \[Pastel Crystal\]**VAPORESSO**£13.56**3.3★**▲ 84%**](https://www.amazon.co.uk/dp/B0F9WJZF1J) [![Vaporesso Xros 4 Vape Kit [Pastel Pallette] - [10 COLOURS] - 1000mAh Battery 2A Fast Charge (30 Min) 30W Output Triple Power Levels Anti-Leak - Works with XROS Pods - No Nicotine](https://m.media-amazon.com/images/I/51K4KhgqGLL.jpg)**Vaporesso Xros 4 Vape Kit \[Pastel Pallette\] - \[10 COLOURS\] - 1000mAh Battery 2A Fast Charge (30 Min) 30W Output Triple Power Levels Anti-Leak - Works with XROS Pods - No Nicotine**Survival Boyz**£18.34**3.8★**▲ 78%**](https://www.amazon.co.uk/dp/B0DDMK4PD2) **~~View all trending →~~** ## **What buyers say about ecig** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**22% *“Product worked really well”* **Value For Money**21% *“Good price”* **Ease Of Use**7% *“Very easy to use”* **Charging**6% *“charging very fast”* **Battery Life**6% *“Battery life is good”* **Advertised Vs Actual Product**6% *“Brilliant just what I wanted works great”* **Leak-Proof**4% *“Doesn't leak”* **Size-Overall**4% *“Perfect fit, great value”* **Color**4% *“Its super pretty”* **Efficiency**2% *“Very good and you can hit clean ghost and hoopes”* ### **What buyers complain about ** **Leak-Proof**28% *“They leak”* **Durability**12% *“breaks after first use”* **Charging**11% *“Stopped charging”* **Functionality-Overall**11% *“Doesn't work properly”* **Quality-Overall**7% *“Bad quality”* **Burnt/Roasted/Overbaked**6% *“they all taste burnt too”* **Battery Life**3% *“the battery itself is dead”* **Value For Money**2% *“it was more expensive”* **Ease Of Use**2% *“Can't use any of them”* **Smell**1% *“As soon as I filled it and took a puff, I got a burning smell and started coughing”* ### **Top return reasons ** **Functionality-Overall**29% **Charging**22% **Leak-Proof**16% **Defective Material/Parts**7% **Size-Overall**5% **Durability**3% **Battery Life**3% **Flammable**1% **Quality-Overall**1% **Compatibility-Overall**1% ## **Common questions**
**Is ecig profitable to sell on Amazon United Kingdom?**
The niche generates £212K/yr across 36 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (56/100).
**How competitive is the ecig niche?**
7 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
**What do buyers complain about in ecig?**
Top complaints mined from reviews: Leak-Proof, Durability, Charging. The return rate is 0.7%.
**When does demand for ecig peak?**
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 1.8× the quietest.
**What does it cost to enter the ecig niche?**
Listings span £6.79–£27.18; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
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