---
title: "Trend — e-liquid - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/e-liquid/trend"
last_updated: "2026-07-31T16:49:35.569Z"
locale: en
meta:
  description: "Niche score 37/100 · £8K/yr market · 34K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £8K/yr market · 34K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — e-liquid - Flapen"
---

# **e-liquid**

**Skip it**

Prices mostly outside the sweet spot ($3.07–$10.67) — this niche doesn't clear our bar today.

Market size 2Growth 11Conversion 36Competition 43Returns 97Price range 0Avg price 23Brand share 5Review moat 97Quality gap 92

**Review moat**

**Incredible****61.32**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£8.29**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£8K**

£8K/yr · 34K searches

**Price range**

**Bad****£3.07–£10.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")