---
title: "E-liquid — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/e-liquid"
last_updated: "2026-07-31T14:57:41.999Z"
locale: en
meta:
description: "Niche score 37/100 · £8K/yr market · 34K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £8K/yr market · 34K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "E-liquid — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **e-liquid**
**Skip it**
Prices mostly outside the sweet spot ($3.07–$10.67) — this niche doesn't clear our bar today.
Market size 2Growth 11Conversion 36Competition 43Returns 97Price range 0Avg price 23Brand share 5Review moat 97Quality gap 92
**Review moat**
**Incredible****61.32**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.29**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£8K**
£8K/yr · 34K searches
**Price range**
**Bad****£3.07–£10.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, e-liquid is a £8K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e-liquid market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£6K–£8K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **0%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **229 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Seriously Donuts34% - Doozy Vape27% - Paradise Products21% - Just Juice Superior E-Liquids13% - Generic3% - GALAXEJUICE2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/e-liquid/trend)
## **Top e-liquid search terms**
- **vape juice 100ml**10K/yr-24.0%3.2% conv. - **e-liquid**9K/yr-12.9%0.7% conv. - **eliquid 100ml**7K/yr-37.4%2.1% conv. - **e liquid 100ml**6K/yr-46.7%1.9% conv. - **vape district**2K/yr-22.4%3.8% conv. - **vape district juice**347/yr-45.3%0.0% conv. - **vape district vape liquid**132/yr-47.4%0.0% conv. - **vape juice 100+ml**20/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/e-liquid/search-terms)
## **Top e-liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£80720%£2K30%£2K40%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free**Doozy Vape**£7.34**4.0★280 rev](https://www.amazon.co.uk/dp/B09FT4YKL7) [2**Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free**Seriously Donuts**£7.68**3.7★10 rev](https://www.amazon.co.uk/dp/B0G826KRLT) [3**Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice**Seriously Donuts**£8.00**4.0★21 rev](https://www.amazon.co.uk/dp/B0GBKZKXD7) [4**Seriously Donuts Glazed Biscuit E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice**Seriously Donuts**£8.26**4.2★18 rev](https://www.amazon.co.uk/dp/B0G8GBCXJY) [5**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Strawberry Kiwi Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.07**4.3★170 rev](https://www.amazon.co.uk/dp/B0FSLS69N1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - Vape liquid (SRC)**Paradise Products**£10.15**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVV6JLY4) [**Seriously - S0 DA 100ml Shortfill No Nicotine Only +18-0mg - Vape Juice (Tropical)**Paradise Products**£10.19**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GFB3SJNY) [**Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice**Seriously Donuts**£8.63**23 rev6mo ago](https://www.amazon.co.uk/dp/B0GCTMBZ75) [**Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - 0mg (Pine Apple)**Paradise Products**£10.21**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GCTGQML8) [**Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice**Seriously Donuts**£8.00**21 rev7mo ago](https://www.amazon.co.uk/dp/B0GBKZKXD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Strawberry Kiwi Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid**Just Juice Superior E-Liquids**£3.07**4.3★**▲ 247%**](https://www.amazon.co.uk/dp/B0FSLS69N1) [**Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - Vape liquid (SRC)**Paradise Products**£10.15**5.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GVV6JLY4) [**Seriously - S0 DA 100ml Shortfill No Nicotine Only +18-0mg - Vape Juice (Tropical)**Paradise Products**£10.19**4.1★**▲ 150%**](https://www.amazon.co.uk/dp/B0GFB3SJNY) [**Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice**Seriously Donuts**£8.00**4.0★**▲ 148%**](https://www.amazon.co.uk/dp/B0GBKZKXD7) [**Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free**Seriously Donuts**£7.68**3.7★**▲ 137%**](https://www.amazon.co.uk/dp/B0G826KRLT)
**~~View all trending →~~**
## **What buyers say about e-liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good quality and arrived on time”*
**Value For Money**25%
*“It is cheap”*
**Advertised Vs Actual Product**14%
*“Got what I wanted”*
**Soft Feel**7%
*“Very smooth vape”*
**Compatibility-Overall**7%
*“Works lovely in my Vaporesso Xros 5”*
**Efficiency**7%
*“Worked good”*
**Smell**4%
*“Can just smell what it is”*
### **What buyers complain about **
**Ease Of Use**20%
*“Extremely poor when used”*
**Smell**20%
*“it squirted in me partner questioned the water melon scent on my cooch would try again”*
**Advertised Vs Actual Product**15%
*“deceitful”*
**Strength**10%
*“Terrible flever”*
**De-Grease**10%
*“Rubbish,tastes of nothing and just like pure greasy oil in a bottle”*
**Leak-Proof**10%
*“Theres always a small amount of spillage when taking the spout out”*
**Value For Money**10%
*“just the cheapness factor is good otherwise wouldnt recommend”*
### **Top return reasons **
**Leak-Proof**60%
**Advertised Vs Actual Product**13%
**Functionality-Overall**13%
**Value For Money**10%
**Product Condition**2%
**Flammable**2%
## **Common questions**
- **Is e-liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 19 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the e-liquid niche?**
- 6 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in e-liquid?**
- Top complaints mined from reviews: Ease Of Use, Smell, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for e-liquid peak?**
- Demand peaks in Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the e-liquid niche?**
- Listings span £3.07–£10.67; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.
## **Related niches in Electronics & Photo**
- 63 [**dyson fan remote control**](https://flapen.com/research/uk/electronics-photo/dyson-fan-remote-control)£58K/yr+821.4%**Worth a look**- 64 [**vaporesso vape kit**](https://flapen.com/research/uk/electronics-photo/vaporesso-vape-kit)£1.6M/yr+10.0%**Launch it**- 64 [**camera**](https://flapen.com/research/uk/electronics-photo/camera)£3.1M/yr+28.9%**Launch it**- 64 [**magsafe charger**](https://flapen.com/research/uk/electronics-photo/magsafe-charger)£1.4M/yr-13.4%**Worth a look**- 64 [**solar power bank**](https://flapen.com/research/uk/electronics-photo/solar-power-bank)£716K/yr+5.7%**Worth a look**- 64 [**spy camera**](https://flapen.com/research/uk/electronics-photo/spy-camera)£762K/yr-2.8%**Worth a look**[**All Electronics & Photo niches **](https://flapen.com/research/uk/electronics-photo)