---
title: "Trend — dvd - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/dvd/trend"
last_updated: "2026-07-31T16:50:01.450Z"
locale: en
meta:
  description: "Niche score 52/100 · £338K/yr market · 2.0M searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £338K/yr market · 2.0M searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dvd - Flapen"
---

# **dvd**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.

Market size 53Growth 12Conversion 16Competition 87Returns 69Price range 84Avg price 62Brand share 90Review moat 29Quality gap 28

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****£3.02–£92.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£13.40**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£338K**

£338K/yr · 2.0M searches

**Review moat**

**Okay****3,569.15**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")