---
title: "Dvd — £338K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/dvd"
last_updated: "2026-07-31T14:57:18.987Z"
locale: en
meta:
description: "Niche score 52/100 · £338K/yr market · 2.0M searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £338K/yr market · 2.0M searches/yr · £13.40 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dvd — £338K/yr Amazon UK Niche (2026) - Flapen"
---
# **dvd**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.
Market size 53Growth 12Conversion 16Competition 87Returns 69Price range 84Avg price 62Brand share 90Review moat 29Quality gap 28
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****£3.02–£92.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.40**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£338K**
£338K/yr · 2.0M searches
**Review moat**
**Okay****3,569.15**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, dvd is a £338K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dvd market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **£335K–£402K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **37%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**149**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**50%**
- UNIVERSAL13% - Lionsgate13% - LIOVODE8% - DBPOWER7% - PeroBuno5% - WB5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/dvd/trend)
## **Top dvd search terms**
- **dvd films**608K/yr-27.8%0.1% conv. - **dvd**529K/yr-16.8%0.0% conv. - **dvds**274K/yr-15.4%0.0% conv. - **dvds films**70K/yr-7.7%0.0% conv. - **dvds under 5 pounds**31K/yr+4.9%0.4% conv. - **dvd movies**24K/yr-0.3%0.0% conv. - **films on dvd**29K/yr-17.9%0.0% conv. - **dvd films under 5 pounds**20K/yr-13.7%0.7% conv. - **new dvds**17K/yr-28.1%0.1% conv. - **new dvd releases**12K/yr-19.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/dvd/search-terms)
## **Top dvd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7K4%£14K6%£20K8%£27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![E.T. - The Extra Terrestrial [Special Edition] [DVD]](https://m.media-amazon.com/images/I/41griH5X63L.jpg)**E.T. - The Extra Terrestrial \[Special Edition\] \[DVD\]**UNIVERSAL**£5.72**4.7★6,509 rev](https://www.amazon.co.uk/dp/B0009UCEV4) [2![Hacksaw Ridge [DVD] [2017]](https://m.media-amazon.com/images/I/51mHMoPmg2L.jpg)**Hacksaw Ridge \[DVD\] \[2017\]**Lionsgate**£3.73**4.7★8,619 rev](https://www.amazon.co.uk/dp/B01MTC0Z2D) [3**PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS**PeroBuno**£14.83**4.2★2,371 rev](https://www.amazon.co.uk/dp/B0F91DFPQQ) [4![USS Indianapolis [DVD]](https://m.media-amazon.com/images/I/51HgG4+xcPL.jpg)**USS Indianapolis \[DVD\]**Lionsgate**£3.55**4.3★2,574 rev](https://www.amazon.co.uk/dp/B01JS45Y7M) [5**LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car**LIOVODE**£21.02**4.5★510 rev](https://www.amazon.co.uk/dp/B09NY6M6DT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS**PeroBuno**£14.83**2,371 rev1y ago](https://www.amazon.co.uk/dp/B0F91DFPQQ) [**DVSICK DVD Case 96 Capacity Plastic CD Holder Case Portable Travel Protective Zipper DVD Case Holder For Car Storage Wallet Bag(Olive)**DVSICK**£7.60**977 rev1y ago](https://www.amazon.co.uk/dp/B0DQTZPS38) [**LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car**LIOVODE**£21.02**510 rev4y ago](https://www.amazon.co.uk/dp/B09NY6M6DT) [**alavisxf xx CD Case 432 Capacity Nylon Heavy Duty Organizer Wallet for Car**alavisxf xx**£23.80**2,339 rev4y ago](https://www.amazon.co.uk/dp/B09FPJDQZ6) [**MAJORITY HDMI DVD Player for TV 1080P Region Free DVD Players for Smart TV**MAJORITY**£24.63**10,342 rev5y ago](https://www.amazon.co.uk/dp/B098TWW7KK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DVSICK DVD Case 96 Capacity Plastic CD Holder Case Portable Travel Protective Zipper DVD Case Holder For Car Storage Wallet Bag(Olive)**DVSICK**£7.60**4.6★**▲ 465%**](https://www.amazon.co.uk/dp/B0DQTZPS38) [**LIOVODE CD Wallet 48 Capacity Portable CD/Blu-ray/Disc Media Holder Storage Organizer Binder for Car Office Home (Purple)**LIOVODE**£6.29**4.5★**▲ 387%**](https://www.amazon.co.uk/dp/B094D87S26) [**LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car**LIOVODE**£21.02**4.5★**▲ 384%**](https://www.amazon.co.uk/dp/B09NY6M6DT) [**PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS**PeroBuno**£14.83**4.2★**▲ 203%**](https://www.amazon.co.uk/dp/B0F91DFPQQ) [![E.T. - The Extra Terrestrial [Special Edition] [DVD]](https://m.media-amazon.com/images/I/41griH5X63L.jpg)**E.T. - The Extra Terrestrial \[Special Edition\] \[DVD\]**UNIVERSAL**£5.72**4.7★**▲ 190%**](https://www.amazon.co.uk/dp/B0009UCEV4)
**~~View all trending →~~**
## **What buyers say about dvd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Excellent value”*
**Quality-Overall**13%
*“Build quality was as expected”*
**Assembly/Installation**10%
*“Easy to assemble”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“was what I wanted”*
**Compactness**7%
*“Nice and compact”*
**Compatibility-Overall**4%
*“Worked perfectly well with my Mac”*
**Audio Quality**3%
*“Good sound quality”*
**Storage Capacity**3%
*“Storage”*
**Size-Overall**2%
*“just the right size”*
### **What buyers complain about **
**Quality-Overall**18%
*“Absolute garbage”*
**Functionality-Overall**15%
*“it has stopped working”*
**Durability**10%
*“Bought it a year ago and broke already”*
**Audio Quality**5%
*“As the sound quality is very very poor”*
**Value For Money**4%
*“it a tad bit on the expensive side for what it is”*
**Noise Level**3%
*“And it's is rather loud when the disk is spinning”*
**Compatibility-Overall**3%
*“Mental compatibility issues”*
**Audio Volume**3%
*“poor volume for myself”*
**Strength**2%
*“It work's ok bit flimsy”*
**Touch/Button Controls**2%
*“the buttons are clunky”*
### **Top return reasons **
**Functionality-Overall**35%
**Compatibility-Overall**19%
**Defective Material/Parts**6%
**Size-Overall**3%
**Connectivity-Overall**3%
**Noise Level**3%
**Quality-Overall**3%
**Audio Quality**3%
**Image/Picture Clarity**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is dvd profitable to sell on Amazon United Kingdom?**
- The niche generates £338K/yr across 52 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dvd niche?**
- 29 brands and 149 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in dvd?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 2.3%.
- **When does demand for dvd peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the dvd niche?**
- Listings span £3.02–£92.60; the average listing price is £13.40 (sweet spot $15–$100). The average incumbent carries 3,569 reviews — the moat a new listing must climb.
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