---
title: "Disposable Vape — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/disposable-vape"
last_updated: "2026-07-31T08:41:46.461Z"
locale: en
meta:
description: "Niche score 49/100 · £87K/yr market · 745K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £87K/yr market · 745K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disposable Vape — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **disposable vape**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 22Conversion 12Competition 85Returns 95Price range 23Avg price 49Brand share 6Review moat 98Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****30.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.86–£17.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£87K**
£87K/yr · 745K searches
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, disposable vape is a £87K/yr Amazon United Kingdom market (745K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disposable vape market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£71K–£95K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **0%**
- **Out of stock**
- **29.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**1%**
- Generic85% - Vapeverse5% - aspire3% - SMOK2% - GET THE GIFT EVERY GIFT TELLS A STORY2% - HAYATI1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
50K30KBlack Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/disposable-vape/trend)
## **Top disposable vape search terms**
- **hayati pro max plus refill pods**140K/yr+6.8%0.6% conv. - **hayati pro max**123K/yr-2.7%0.8% conv. - **disposable vape**122K/yr-13.3%0.4% conv. - **hayati**74K/yr+11.1%0.3% conv. - **disposable vapes**62K/yr-8.2%0.3% conv. - **vape disposable**49K/yr-15.1%0.1% conv. - **disposable vaping**50K/yr-25.9%0.0% conv. - **hayati pro max pods**24K/yr-15.8%0.3% conv. - **hayati pro max 0mg**13K/yr+9.2%0.3% conv. - **vapes disposable**17K/yr-1.9%0.1% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/disposable-vape/search-terms)
## **Top disposable vape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£14K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hayati Ultra Pro Max Kit 6000+ Puffs (Strawberry Raspberry Blueberry) Smooth Draw & Long Lasting (NEXT DAY DELIVERY)**Generic**£13.93**5.0★4 rev](https://www.amazon.co.uk/dp/B0GYF2RMWV) [2**Hayati 6000 Pro Max Plus 6K Pods | Refillable Pods | Easy Installation | Pack of 1 (Strawberry Raspberry Ice)**Generic**£9.97**2.9★3 rev](https://www.amazon.co.uk/dp/B0GZS8NV55) [3**Hayati 6000 Pro Max Plus 6K Rechargable and reusabale (Blueberry cheery cranberry)**Generic**£14.89**4.5★25 rev](https://www.amazon.co.uk/dp/B0FR7KYM2H) [4**HAYATI Pro Ultra+ Blueberry Raspberry 25k Pod Refillable System Easy Install (NEXT DAY DELIVERY)**Generic**£13.95**5.0★2 rev](https://www.amazon.co.uk/dp/B0GYKD8HLH) [5**Elf bar 600 puff rechargeable reusable (Cherry ice)**Generic**£9.66**2.7★6 rev](https://www.amazon.co.uk/dp/B0GJ7H5LCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAYATI Pro Ultra+ Blueberry Raspberry 25k Pod Refillable System Easy Install (NEXT DAY DELIVERY)**Generic**£13.95**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYKD8HLH) [**Hayati Ultra Pro Max Kit 6000+ Puffs (Strawberry Raspberry Blueberry) Smooth Draw & Long Lasting (NEXT DAY DELIVERY)**Generic**£13.93**4 rev2mo ago](https://www.amazon.co.uk/dp/B0GYF2RMWV) [**Hayati Pro Ultra plus 25000+ 25K Puffs Kit All Best Flavours Rechargeable Vape Device with Smart Display Long Lasting Performance (Pack of 1) (Fresh Mint)**Generic**£16.93**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JK7D3S) [**Hayati Pro Ultra+ 25000+ Puffs Kit (Grape GB / Strawberry GB) Rechargeable Vape Device with Smart Display Long Lasting Performance (NEXT DAY DELIVERY)**Generic**£17.95**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GYF7ZCC1) [**Hayati Pro Ultra+ 25k Pod Refillable25000 pods Long Lasting System Easy Install-Pack of 1 (Blue Razz Cherry/Blue Razz GB)**Generic**£12.52**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H3QSZKL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hayati Pro Ultra+ 25000+ Puffs Kit (Grape GB / Strawberry GB) Rechargeable Vape Device with Smart Display Long Lasting Performance (NEXT DAY DELIVERY)**Generic**£17.95**4.8★**▲ 39%**](https://www.amazon.co.uk/dp/B0GYF7ZCC1) [**Hayati Pro Ultra+ 25k Pod Refillable25000 pods Long Lasting System Easy Install-Pack of 1 (Blue Razz Cherry/Blue Razz GB)**Generic**£12.52**5.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0H3QSZKL4) [**HAYATI Pro Ultra+ Blueberry Raspberry 25k Pod Refillable System Easy Install (NEXT DAY DELIVERY)**Generic**£13.95**5.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0GYKD8HLH) [**Hayati 6000 Pro Max Plus 6K Pods | Refillable Pods | Easy Installation | Pack of 1 (Red apple ice)**Generic**£10.83**0.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0GWVMYZN3) [**Hayati Ultra Pro Max Kit 6000+ Puffs (Strawberry Raspberry Blueberry) Smooth Draw & Long Lasting (NEXT DAY DELIVERY)**Generic**£13.93**5.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0GYF2RMWV)
**~~View all trending →~~**
## **What buyers say about disposable vape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Good value for money and quick delivery”*
**Ease Of Use**24%
*“Easy to use”*
**Battery Life**18%
*“good battery life”*
**Quality-Overall**12%
*“Very good quality no leakage battery life good”*
**Advertised Vs Actual Product**8%
*“The product was as described”*
**Gifting Purpose**4%
*“they included a nice little free gift”*
**Charging**2%
*“rechargeable with Samsung charger”*
**Color**2%
*“I like thr red”*
### **What buyers complain about **
**Durability**32%
*“My second one lasted only two months”*
**Functionality-Overall**27%
*“Doesnt work”*
**Charging**27%
*“Wont charge”*
**Advertised Vs Actual Product**9%
*“False advertisement”*
**Quality-Overall**5%
*“Rubbish”*
### **Top return reasons **
**Functionality-Overall**32%
**Charging**26%
**Leak-Proof**6%
**Durability**5%
**Compatibility-Overall**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Size-Overall**3%
**Strength**2%
## **Common questions**
- **Is disposable vape profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 55 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the disposable vape niche?**
- 7 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in disposable vape?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 0.9%.
- **When does demand for disposable vape peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the disposable vape niche?**
- Listings span £4.86–£17.95; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.
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