---
title: "D Batteries 12 Pack — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/d-batteries-12-pack"
last_updated: "2026-07-31T09:24:42.129Z"
locale: en
meta:
description: "Niche score 32/100 · £55K/yr market · 14K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £55K/yr market · 14K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "D Batteries 12 Pack — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **d batteries 12 pack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 15Conversion 100Competition 3Returns 96Price range 35Avg price 63Brand share 0Review moat 9Quality gap 23
**Conversion**
**Incredible****28.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£9.12–£18.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£55K**
£55K/yr · 14K searches
**Review moat**
**Bad****33,002.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, d batteries 12 pack is a £55K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **d batteries 12 pack market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **28.2%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics48% - Duracell34% - PHILIPS9% - ALLMAX BATTERY6% - KODAK3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -19.6% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/d-batteries-12-pack/trend)
## **Top d batteries 12 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£17K45%£25K60%£33K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life**Amazon Basics**£11.31**4.6★150,705 rev](https://www.amazon.co.uk/dp/B00MH4QKP6) [2**12x Duracell D Plus LR20 MN1300 Alkaline (3 Blister Packs of 4 Batteries) 12 Batteries**Duracell**£18.10**4.7★320 rev](https://www.amazon.co.uk/dp/B0C4Z6HXNS) [3**Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300**Duracell**£9.12**4.7★25,627 rev](https://www.amazon.co.uk/dp/B093LMS7XR) [4**Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20**PHILIPS**£17.97**4.6★283 rev](https://www.amazon.co.uk/dp/B0D94J2P12) [5**Allmax D (LR20) Maximum Power Alkaline Batteries (12 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)**ALLMAX BATTERY**£12.42**4.6★1,431 rev](https://www.amazon.co.uk/dp/B079DNTP68)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KODAK D Cell Alkaline Batteries (8 Pack) D Size Battery LR20 1.5V**KODAK**£12.64**19,650 rev1y ago](https://www.amazon.co.uk/dp/B0DJDLM98H) [**Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20**PHILIPS**£17.97**283 rev1y ago](https://www.amazon.co.uk/dp/B0D94J2P12) [**Allmax D (LR20) Maximum Power Alkaline Batteries (12 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)**ALLMAX BATTERY**£12.42**1,431 rev2y ago](https://www.amazon.co.uk/dp/B079DNTP68) [**12x Duracell D Plus LR20 MN1300 Alkaline (3 Blister Packs of 4 Batteries) 12 Batteries**Duracell**£18.10**320 rev3y ago](https://www.amazon.co.uk/dp/B0C4Z6HXNS) [**Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life**Amazon Basics**£11.31**150,705 rev3y ago](https://www.amazon.co.uk/dp/B00MH4QKP6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KODAK D Cell Alkaline Batteries (8 Pack) D Size Battery LR20 1.5V**KODAK**£12.64**4.6★**▲ 119%**](https://www.amazon.co.uk/dp/B0DJDLM98H) [**Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300**Duracell**£9.12**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B093LMS7XR) [**Allmax D (LR20) Maximum Power Alkaline Batteries (12 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)**ALLMAX BATTERY**£12.42**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B079DNTP68) [**12x Duracell D Plus LR20 MN1300 Alkaline (3 Blister Packs of 4 Batteries) 12 Batteries**Duracell**£18.10**4.7★**— 3%**](https://www.amazon.co.uk/dp/B0C4Z6HXNS) [**Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20**PHILIPS**£17.97**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0D94J2P12)
**~~View all trending →~~**
## **What buyers say about d batteries 12 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Good value”*
**Battery Life**20%
*“Very good batteries for the money”*
**Advertised Vs Actual Product**16%
*“As described”*
**Quality-Overall**9%
*“Good Quality”*
**Durability**8%
*“Good durable”*
**Weight Heavy**2%
*“Package is heavy enough for self defence”*
**Brightness/Shine/Glow**1%
*“light comes on bright”*
**Storage Capacity**1%
*“Good capacity in a long lasting life”*
**Strength**0%
*“still goes strong”*
### **What buyers complain about **
**Durability**25%
*“not 10 years i guess”*
**Battery Life**18%
*“Not satisfied with these batteries”*
**Value For Money**14%
*“To expensive for 8 batteries”*
**Quality-Overall**11%
*“However, the drop in quality and lifespan is quite noticeable”*
**Charging**3%
*“Theyre not rechargeable”*
### **Top return reasons **
**Size-Overall**77%
**Compatibility-Overall**6%
**Functionality-Overall**6%
**Product Condition**2%
**Defective Material/Parts**2%
**Strength**1%
**Value For Money**1%
**Quality-Overall**1%
**Advertised Vs Actual Product**1%
**Battery Life**1%
## **Common questions**
- **Is d batteries 12 pack profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 6 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the d batteries 12 pack niche?**
- 5 brands and 36 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in d batteries 12 pack?**
- Top complaints mined from reviews: Durability, Battery Life, Value For Money. The return rate is 0.8%.
- **When does demand for d batteries 12 pack peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the d batteries 12 pack niche?**
- Listings span £9.12–£18.10; the average listing price is £13.59 (sweet spot $15–$100). The average incumbent carries 33,003 reviews — the moat a new listing must climb.
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