---
title: "Cr123a 3v Lithium Battery — £577K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/cr123a-3v-lithium-battery"
last_updated: "2026-07-31T08:52:51.300Z"
locale: en
meta:
description: "Niche score 45/100 · £577K/yr market · 342K searches/yr · £8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £577K/yr market · 342K searches/yr · £8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cr123a 3v Lithium Battery — £577K/yr Amazon UK Niche (2026) - Flapen"
---
# **cr123a 3v lithium battery**
**Skip it**
Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Market size 63Growth 15Conversion 100Competition 20Returns 97Price range 46Avg price 23Brand share 37Review moat 20Quality gap 27
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£577K**
£577K/yr · 342K searches
**Price range**
**Okay****£2.54–£25.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.39**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****13,249.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cr123a 3v lithium battery is a £577K/yr Amazon United Kingdom market (342K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cr123a 3v lithium battery market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£503K–£671K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**12%**
- Duracell43% - Amazon Basics15% - Energizer12% - Enegitech7% - BEVIGOR6% - POWEROWL6% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/cr123a-3v-lithium-battery/trend)
## **Top cr123a 3v lithium battery search terms**
- **cr123a battery**121K/yr-15.6%18.7% conv. - **cr123a**49K/yr-11.0%14.8% conv. - **cr123a 3v lithium battery**42K/yr-30.4%17.7% conv. - **cr123**28K/yr-17.1%13.3% conv. - **cr123 battery**20K/yr-33.1%14.5% conv. - **cr123a batteries**12K/yr+4.5%10.0% conv. - **123 battery**14K/yr-32.0%15.8% conv. - **cr17345 3v lithium battery**14K/yr-29.7%18.7% conv. - **cr123a lithium battery**5K/yr-22.5%15.0% conv. - **cr17345**5K/yr-12.0%19.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/cr123a-3v-lithium-battery/search-terms)
## **Top cr123a 3v lithium battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£58K20%£115K30%£173K40%£231K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DURACELL CR123 (2 Pack) High Power Lithium Battery 3V (CR123A / CR17345) Long life guarantee For Cameras Flashlights Smoke Detectors & Small Devices 10Year Storage Guarantee - Leak Prevention**Duracell**£6.34**4.7★128,404 rev](https://www.amazon.co.uk/dp/B00N3VH7DG) [2**Amazon Basics 10-Pack CR123A 3V Lithium Batteries 10-Year Shelf Life**Amazon Basics**£9.16**4.6★3,463 rev](https://www.amazon.co.uk/dp/B0B683RG7B) [3**Energizer CR123 Batteries 3V Lithium Battery 2 Pack**Energizer**£4.84**4.7★3,559 rev](https://www.amazon.co.uk/dp/B000JTKEYO) [4**Enegitech CR123A 3V Lithium Battery CR17345 123 3 Volt Disposable Battery for Smoke Alarm Motion Sensor Security Alarm Sensor Camera Non-Rechargeable (CR123A 2 Pack)**Enegitech**£4.91**4.5★233 rev](https://www.amazon.co.uk/dp/B07TYVYYWC) [5**DURACELL CR123 (10 Pack) High Power Lithium Battery 3V (CR123A / CR17345) Long life guarantee For Cameras Flashlights Smoke Detectors Small Devices 10Year Storage Guarantee - Leak Prevention**Duracell**£25.67**4.7★17,237 rev](https://www.amazon.co.uk/dp/B07ZDQHN9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![POWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device [ Non-Rechargeable ]](https://m.media-amazon.com/images/I/51T1ETDYhIL.jpg)**POWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device \[ Non-Rechargeable \]**POWEROWL**£8.19**47 rev4mo ago](https://www.amazon.co.uk/dp/B0FWCHPS3X) [![Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys [Not Rechargeable]](https://m.media-amazon.com/images/I/41lXVj23eGL.jpg)**Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys \[Not Rechargeable\]**Granicell**£7.88**220 rev1y ago](https://www.amazon.co.uk/dp/B0DSPP7V5Z) [![BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device [ Non-Rechargeable ]](https://m.media-amazon.com/images/I/41n4pxCMxiL.jpg)**BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device \[ Non-Rechargeable \]**BEVIGOR**£7.39**2,148 rev1y ago](https://www.amazon.co.uk/dp/B0DM7SW46D) [**Pana-sonic CR123A Lithium Power Batteries 3V (PACK OF 4)**Generic**£8.42**23 rev1y ago](https://www.amazon.co.uk/dp/B0DLX8ZHPQ) [**POWEROWL CR123A 3V Lithium Battery 6 Pcs 123 Batteries (CR123 / CR 123A / CR17345) for Sensors Keyless Locks Photo Flash and Flashlights - (Non-Rechargeable)**POWEROWL**£6.42**667 rev2y ago](https://www.amazon.co.uk/dp/B0CNGQDKR3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![POWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device [ Non-Rechargeable ]](https://m.media-amazon.com/images/I/51T1ETDYhIL.jpg)**POWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device \[ Non-Rechargeable \]**POWEROWL**£8.19**4.8★**▲ 249%**](https://www.amazon.co.uk/dp/B0FWCHPS3X) [![Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys [Not Rechargeable]](https://m.media-amazon.com/images/I/41lXVj23eGL.jpg)**Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys \[Not Rechargeable\]**Granicell**£7.88**4.5★**▲ 107%**](https://www.amazon.co.uk/dp/B0DSPP7V5Z) [**Pana-sonic CR123A Lithium Power Batteries 3V (PACK OF 4)**Generic**£8.42**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B0DLX8ZHPQ) [**Energizer CR123 Batteries 3V Lithium Battery 2 Pack**Energizer**£4.84**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B000JTKEYO) [![BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device [ Non-Rechargeable ]](https://m.media-amazon.com/images/I/41n4pxCMxiL.jpg)**BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device \[ Non-Rechargeable \]**BEVIGOR**£7.39**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B0DM7SW46D)
**~~View all trending →~~**
## **What buyers say about cr123a 3v lithium battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**32%
*“Good quality batteries”*
**Value For Money**18%
*“Good price”*
**Quality-Overall**9%
*“Build quality seems solid too”*
**Advertised Vs Actual Product**9%
*“as advertised”*
**Durability**7%
*“Reliable, Long-Lasting & Trusted Quality”*
**Size-Overall**5%
*“The size is accurate”*
**Compatibility-Overall**3%
*“No issues with compatibility”*
**Charging**3%
*“found them all to be fully charged”*
**Strength**2%
*“More powerful”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Battery Life**36%
*“Poor battery quality”*
**Quality-Overall**7%
*“Cheap”*
**Charging**6%
*“while my rechargeable one now seems to die 10 mins after a supposed full recharge”*
**Durability**5%
*“The first battery lasted about a week”*
**Size-Overall**5%
*“I WENT THROUGH BLINK FLOODLIGHT FOR REPLACEMENTS BUT DOES NOT FIT”*
**Value For Money**4%
*“its just not cost effective”*
**Eco Friendliness**3%
*“While I would personally prefer more environmentally friendly or recyclable packaging”*
**Natural Resource Wastage**2%
*“Waste of money”*
**Material Quality**1%
*“The only reasonable checks are the output voltage and their weight, since this should tell if they have a similar amount of a similar material within them”*
**Brightness/Shine/Glow**1%
*“doesn't appear to be less bright due to the lower voltage. 3v vs 3.6v on the original battery.”*
### **Top return reasons **
**Size-Overall**48%
**Compatibility-Overall**16%
**Battery Life**8%
**Functionality-Overall**7%
**Charging**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Durability**2%
**Product Condition**2%
**Value For Money**2%
## **Common questions**
- **Is cr123a 3v lithium battery profitable to sell on Amazon United Kingdom?**
- The niche generates £577K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cr123a 3v lithium battery niche?**
- 10 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in cr123a 3v lithium battery?**
- Top complaints mined from reviews: Battery Life, Quality-Overall, Charging. The return rate is 0.5%.
- **When does demand for cr123a 3v lithium battery peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cr123a 3v lithium battery niche?**
- Listings span £2.54–£25.67; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 13,250 reviews — the moat a new listing must climb.
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