---
title: "C Batteries — £1.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/c-batteries"
last_updated: "2026-07-31T10:54:33.303Z"
locale: en
meta:
description: "Niche score 42/100 · £1.5M/yr market · 701K searches/yr · £8.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £1.5M/yr market · 701K searches/yr · £8.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "C Batteries — £1.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **c batteries**
**Skip it**
A deep review moat (50,863 avg reviews) — this niche doesn't clear our bar today.
Market size 86Growth 14Conversion 100Competition 17Returns 96Price range 0Avg price 23Brand share 14Review moat 0Quality gap 24
**Conversion**
**Incredible****25.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.5M**
£1.5M/yr · 701K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.37**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****50,863.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.26–£13.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, c batteries is a £1.5M/yr Amazon United Kingdom market (701K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **c batteries market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.3M–£1.7M**
- units × avg price
- **Conversion rate**
- **25.1%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**2%**
- Duracell42% - Amazon Basics25% - JCB12% - Energizer11% - Q-Connect4% - ALLMAX BATTERY4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -21.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/c-batteries/trend)
## **Top c batteries search terms**
- **c batteries**278K/yr-16.6%22.5% conv. - **c batteries 4 pack**71K/yr-28.9%27.4% conv. - **lr14 batteries**41K/yr-22.0%21.7% conv. - **batteries c size**49K/yr-16.9%16.8% conv. - **c battery**37K/yr-28.2%16.8% conv. - **batteries c**25K/yr-25.2%13.8% conv. - **c cell batteries**23K/yr-17.8%19.6% conv. - **type c batteries**30K/yr-27.1%20.8% conv. - **lr14 batteries 1.5v size c**19K/yr-20.9%24.3% conv. - **size c batteries**18K/yr-17.3%23.8% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/c-batteries/search-terms)
## **Top c batteries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£147K20%£295K30%£442K40%£590K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duracell Plus C Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400**Duracell**£7.82**4.7★25,627 rev](https://www.amazon.co.uk/dp/B093LPX3L3) [2**Duracell Plus C Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400**Duracell**£6.51**4.7★43,563 rev](https://www.amazon.co.uk/dp/B093C9FN7W) [3**Amazon Basics 12-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life**Amazon Basics**£8.50**4.6★169,238 rev](https://www.amazon.co.uk/dp/B00MH4QI26) [4**JCB Super Alkaline Batteries C Size 1.5V LR14 MN1400 Pack of 4**JCB**£5.09**4.6★1,572 rev](https://www.amazon.co.uk/dp/B0BNBP7WBG) [5![Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51klPk1l4tL.jpg)**Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life \[Amazon Exclusive\]**Energizer**£10.00**4.7★2,404 rev](https://www.amazon.co.uk/dp/B09JZSXNG1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Ultra C Alkaline Batteries LR14 - Powerful for Flashlights and Toys Pack of 20**PHILIPS**£13.09**407 rev1y ago](https://www.amazon.co.uk/dp/B0D94KKF6D) [**JCB Super Alkaline Batteries C Size 1.5V LR14 MN1400 Pack of 4**JCB**£5.09**1,572 rev3y ago](https://www.amazon.co.uk/dp/B0BNBP7WBG) [**Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life**Amazon Basics**£7.44**169,238 rev3y ago](https://www.amazon.co.uk/dp/B094D5LVSB) [![Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51klPk1l4tL.jpg)**Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life \[Amazon Exclusive\]**Energizer**£10.00**2,404 rev4y ago](https://www.amazon.co.uk/dp/B09JZSXNG1) [**Duracell Plus C Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400**Duracell**£7.82**25,627 rev4y ago](https://www.amazon.co.uk/dp/B093LPX3L3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Q-Connect Size C Battery (2 Pack)**Q-Connect**£2.26**4.3★**▲ 115%**](https://www.amazon.co.uk/dp/B000KJOZIY) [**Duracell Plus C Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400**Duracell**£6.51**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B093C9FN7W) [![Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51klPk1l4tL.jpg)**Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life \[Amazon Exclusive\]**Energizer**£10.00**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B09JZSXNG1) [**Amazon Basics 12-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life**Amazon Basics**£8.50**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B00MH4QI26) [**Duracell Plus C Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400**Duracell**£7.82**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B093LPX3L3)
**~~View all trending →~~**
## **What buyers say about c batteries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**38%
*“Good value for money”*
**Battery Life**20%
*“Good battery”*
**Quality-Overall**17%
*“Reliable make”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Durability**6%
*“Very durable”*
**Size-Overall**2%
*“Convenient pack size”*
**Strength**2%
*“It is effective in the right hands”*
**Ease Of Use**1%
*“Very easy to use”*
**Charging**1%
*“Good charge”*
**Functionality-Overall**0%
*“That they are good for purpose”*
### **What buyers complain about **
**Battery Life**31%
*“I started getting low battery warnings”*
**Durability**27%
*“Lasted a matter of weeks”*
**Quality-Overall**11%
*“This is not acceptable from such a highly regarded brand”*
**Size-Overall**3%
*“Wrong size”*
**Functionality-Overall**3%
*“Does not work”*
**Rusts/Corrodes**3%
*“Batteries have arrived rusty”*
**Value For Money**3%
*“Expensive for what they are”*
**Charging**2%
*“Zero charge in them”*
**Natural Resource Wastage**2%
*“Waste of money”*
**Leak-Proof**1%
*“Battery leaked”*
### **Top return reasons **
**Size-Overall**74%
**Functionality-Overall**6%
**Compatibility-Overall**5%
**Battery Life**4%
**Charging**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Product Condition**1%
**Value For Money**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is c batteries profitable to sell on Amazon United Kingdom?**
- The niche generates £1.5M/yr across 12 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the c batteries niche?**
- 7 brands and 76 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in c batteries?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.8%.
- **When does demand for c batteries peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the c batteries niche?**
- Listings span £2.26–£13.09; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 50,863 reviews — the moat a new listing must climb.
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