---
title: "Button Battery — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/button-battery"
last_updated: "2026-07-31T10:52:40.723Z"
locale: en
meta:
description: "Niche score 37/100 · £53K/yr market · 105K searches/yr · £4.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £53K/yr market · 105K searches/yr · £4.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Button Battery — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **button battery**
**Skip it**
Prices mostly outside the sweet spot ($2.35–$7.83) — this niche doesn't clear our bar today.
Market size 13Growth 12Conversion 94Competition 33Returns 99Price range 0Avg price 12Brand share 54Review moat 9Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£53K**
£53K/yr · 105K searches
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****33,356.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.35–£7.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, button battery is a £53K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **button battery market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£43K–£53K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**99**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**22%**
- Duracell24% - Ansmann23% - Cell Batteries11% - 5 Plus7% - LiCB7% - GP6%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -26.5% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/button-battery/trend)
## **Top button battery search terms**
- **button battery**56K/yr-23.2%9.6% conv. - **button batteries**25K/yr-32.0%9.6% conv. - **cell batteries**13K/yr-24.5%7.8% conv. - **button cell batteries**12K/yr-30.9%7.7% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/button-battery/search-terms)
## **Top button battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![HYCELL Alkaline & Lithium Button Cells [Assorted Multipack of 24] Incl 2 of CR1620/CR2016/CR2025/CR2032/LR41/LR43/LR44/LR626/LR621/LR754/LR1120/LR1130 Coin Cells ideal for Watches Car Keys Toys etc](https://m.media-amazon.com/images/I/41ghRuabUxL.jpg)**HYCELL Alkaline & Lithium Button Cells \[Assorted Multipack of 24\] Incl 2 of CR1620/CR2016/CR2025/CR2032/LR41/LR43/LR44/LR626/LR621/LR754/LR1120/LR1130 Coin Cells ideal for Watches Car Keys Toys etc**Ansmann**£4.68**4.4★7,263 rev](https://www.amazon.co.uk/dp/B00IZ7LPWM) [2**Duracell CR2032 Lithium Coin Batteries 3V (4 Pack) - Up to 70% Extra Life - Baby Secure Technology & Packaging For Apple AirTags Key Fobs Home Devices Fitness and Medical Accessories**Duracell**£4.49**4.7★213,937 rev](https://www.amazon.co.uk/dp/B01CG0TO76) [3**100 Assorted Mixed Alkaline Button Cell Batteries 377 Ag1 Ag3 Ag4 Ag10 Ag12 Ag13**Cell Batteries**£3.73**4.4★3,226 rev](https://www.amazon.co.uk/dp/B07GCHC3PD) [4**GP Extra CR2032 Batteries 3V Lithium Coin Battery Pack of 10 Long Lasting Button Cell Battery for Car Key Fob AirTag Scales Remotes & Toys Child-Safe Packaging Replaces DL2032 ECR2032**GP**£4.50**4.6★22,623 rev](https://www.amazon.co.uk/dp/B07QLZ3DGG) [5**LR44 AG13 A76 357 SR44 L1154 1.5V Alkaline Button Cell Batteries (10 Pack) High Capacity Coin Batteries for Watches Key Fobs Toys & Small Electronics**5 Plus**£2.72**4.6★12,495 rev](https://www.amazon.co.uk/dp/B08YNR3RZY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**POWEROWL 12 Pcs LR44 Batteries for Watches Christmas decorations Bottle Lights and Small Electronics (Blue)**POWEROWL**£2.50**17 revtoday](https://www.amazon.co.uk/dp/B0G2QB5W2P) [**Enegitech CR2032 Lithium Coin Batteries Button 2032 3V Recommended for Use in Key Fobs Watches Calculators Remote Controls Thermometers Key Finder GPS Compatible 6-Pack**Enegitech**£2.98**559 rev1y ago](https://www.amazon.co.uk/dp/B0F1Y2GQFP) [**GutAlkaLi AG13 LR44 1.5V Alkaline Button Cell Batteries Mercury Free (357/357A/L11154/A76/GPA76) LR44(AG13)-30 Pack**GutAlkaLi**£4.73**1,097 rev1y ago](https://www.amazon.co.uk/dp/B0DR4TVVCT) [**Philips Lithium CR2032 3 Volt Batteries - Ideal for Key Fobs and Calculators Pack of 12**PHILIPS**£5.95**726 rev1y ago](https://www.amazon.co.uk/dp/B0D94JXFQW) [**Warriors 10X CR2032 Batteries 3V 240mAh Lithium Coin Batteries**Warriors**£3.99**9,272 rev3y ago](https://www.amazon.co.uk/dp/B0BNVG3QHX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POWEROWL 12 Pcs LR44 Batteries for Watches Christmas decorations Bottle Lights and Small Electronics (Blue)**POWEROWL**£2.50**5.0★**▲ 524%**](https://www.amazon.co.uk/dp/B0G2QB5W2P) [**100PP CR2025 Battery 3V Lithium 10 Pack - for Car Keys & Remotes**100%PeakPower**£4.52**4.5★**▲ 430%**](https://www.amazon.co.uk/dp/B084ZVPYYF) [**Philips Lithium CR2032 3 Volt Batteries - Ideal for Key Fobs and Calculators Pack of 12**PHILIPS**£5.95**4.6★**▲ 337%**](https://www.amazon.co.uk/dp/B0D94JXFQW) [**LiCB CR2032 Battery 3V Lithium 5PCS (CR 2032 / Batteries CR2032 / DL2032 / ECR2032/) for Computer motherboards Remotes LED lights Glucometers Toys Car key Scales.**LiCB**£3.41**4.5★**▲ 149%**](https://www.amazon.co.uk/dp/B07VC5C7Z7) [**CR2032 DL2032 ECR2032 BR2032 3V Lithium Coin Cell Batteries (5 Pack) Long Lasting Button Battery for Car Key Fobs Watches & Small Electronics**5 Plus**£2.76**4.5★**▲ 111%**](https://www.amazon.co.uk/dp/B08YQHPPGG)
**~~View all trending →~~**
## **What buyers say about button battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Fair price”*
**Battery Life**19%
*“Good battery”*
**Advertised Vs Actual Product**16%
*“Just as described”*
**Quality-Overall**14%
*“Trusted brand, trusted quality”*
**Durability**4%
*“Durable”*
**Size-Overall**3%
*“Fit perfect”*
**Ease Of Use**2%
*“Easy to Use”*
**Charging**1%
*“Fully charged”*
**Compatibility-Overall**1%
*“Ease of use;compatibility”*
**Functionality-Overall**0%
*“They work very well full of electrical power”*
### **What buyers complain about **
**Battery Life**35%
*“Battery appeared to be completely dead”*
**Durability**15%
*“Don't last”*
**Quality-Overall**9%
*“Very poor performance”*
**Ease Of Use**7%
*“Difficult to open”*
**Functionality-Overall**5%
*“when button pressed red LED would not light”*
**Charging**4%
*“Batteries not charged”*
**Value For Money**4%
*“A bit more expensive than other brands”*
**Size-Overall**3%
*“these are small”*
**Compatibility-Overall**2%
*“Does not fit Tiguan”*
**Touch/Button Controls**1%
*“Large button batteries”*
### **Top return reasons **
**Size-Overall**56%
**Functionality-Overall**14%
**Compatibility-Overall**8%
**Battery Life**7%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Durability**2%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is button battery profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the button battery niche?**
- 14 brands and 99 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in button battery?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for button battery peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the button battery niche?**
- Listings span £2.35–£7.83; the average listing price is £4.26 (sweet spot $15–$100). The average incumbent carries 33,357 reviews — the moat a new listing must climb.
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