---
title: "Baofeng — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/baofeng"
last_updated: "2026-07-31T13:18:32.653Z"
locale: en
meta:
description: "Niche score 40/100 · £130K/yr market · 193K searches/yr · £51.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £130K/yr market · 193K searches/yr · £51.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baofeng — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **baofeng**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 17Conversion 16Competition 49Returns 46Price range 28Avg price 92Brand share 11Review moat 81Quality gap 81
**Avg price**
**Great****£51.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****379.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£130K**
£130K/yr · 193K searches
**Price range**
**Okay****£15.54–£314.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, baofeng is a £130K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baofeng market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£104K–£130K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**2%**
- BAOFENG73% - BaoFeng10% - radtel7% - Retevis4% - Winmoom3% - TIDRADIO2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/baofeng/trend)
## **Top baofeng search terms**
- **ham radio**76K/yr-24.1%0.2% conv. - **baofeng**55K/yr-13.0%1.2% conv. - **baofeng walkie talkie**25K/yr+31.3%2.3% conv. - **baofeng radio**18K/yr-61.1%1.5% conv. - **police radio**7K/yr-24.2%0.1% conv. - **hytera radio**4K/yr+25.5%0.0% conv. - **uhf radio**4K/yr-11.2%0.1% conv. - **airsoft radio**3K/yr-4.0%1.1% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/baofeng/search-terms)
## **Top baofeng products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible**BAOFENG**£21.48**4.1★64 rev](https://www.amazon.co.uk/dp/B0FKB5K77H) [2**BaoFeng Walkie Talkies 2Pcs Two-Way Radios Set Rechargeable Long Range Interphone Portable Professional Intercoms 16 Channels Walky Talky for Adults Earpieces Battery and Charger included**BAOFENG**£18.86**4.3★374 rev](https://www.amazon.co.uk/dp/B08RHLSW5N) [3**BAOFENG UV-5RM Plus Amateur Radio Multi-Band Walkie Talkie Rechargeable Handheld Radio with Long Range Frequency Copy Airband 2500 mAh Battery**BAOFENG**£36.52**4.4★503 rev](https://www.amazon.co.uk/dp/B0D3L662DB) [4**BAOFENG BF UV-5R 8-Watt Dual Band Two-Way Radio (144MHz-146MHz VHF & 430MHz-440MHz UHF) Includes Full Kit Black**BaoFeng**£25.95**4.2★762 rev](https://www.amazon.co.uk/dp/B0C99TZQP3) [5**BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible**BAOFENG**£34.29**4.1★164 rev](https://www.amazon.co.uk/dp/B0DTYWLW5T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency**BAOFENG**£43.69**15 rev3mo ago](https://www.amazon.co.uk/dp/B0GVN9J51W) [**BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green**BAOFENG**£75.34**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GSVRCWF6) [**Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)**BAOFENG**£15.54**143 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MRCHZL) [**Radtel RT-950 PRO Ham Radio GPS/APRS 10W Walkie Talkie Long Range Handheld Two Way Radio AM/FM/CB/SW/MW/LW RX Bluetooth APP Programming NOAA Spectrum Analyzer (with Programming Cable)**radtel**£68.52**461 rev10mo ago](https://www.amazon.co.uk/dp/B0FP4WHY4Q) [**BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible**BAOFENG**£21.48**64 rev11mo ago](https://www.amazon.co.uk/dp/B0FKB5K77H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green**BAOFENG**£75.34**3.6★**▲ 307%**](https://www.amazon.co.uk/dp/B0GSVRCWF6) [**BAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency**BAOFENG**£43.69**4.7★**▲ 305%**](https://www.amazon.co.uk/dp/B0GVN9J51W) [![BAOFENG GT-5R Mini Dual Band Handheld Ham Radio Wireless APP Programming Dual PTT USB-C Charging 999CH NOAA FM Aviation Reception Pocket Walkie Talkie for Outdoor Emergency Backup [2Packs]](https://m.media-amazon.com/images/I/41x9McOhdpL.jpg)**BAOFENG GT-5R Mini Dual Band Handheld Ham Radio Wireless APP Programming Dual PTT USB-C Charging 999CH NOAA FM Aviation Reception Pocket Walkie Talkie for Outdoor Emergency Backup \[2Packs\]**BAOFENG**£40.76**4.4★**▲ 281%**](https://www.amazon.co.uk/dp/B0FJ2LB8C8) [**BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible**BAOFENG**£34.29**4.1★**▲ 234%**](https://www.amazon.co.uk/dp/B0DTYWLW5T) [**Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)**BAOFENG**£15.54**4.3★**▲ 159%**](https://www.amazon.co.uk/dp/B0G4MRCHZL)
**~~View all trending →~~**
## **What buyers say about baofeng**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Fair price”*
**Signal Strength**14%
*“Has great recieve”*
**Quality-Overall**13%
*“Build quality is excellent”*
**Ease Of Use**9%
*“Easy to use”*
**Battery Life**3%
*“excellent battery life”*
**Strength**3%
*“It also seems sturdy”*
**Range**3%
*“It's great good for long range hear clearly”*
**Audio Quality**3%
*“Sound quality”*
**Functionality-Overall**3%
*“It all works”*
**Charging**2%
*“And its simple to charge has around 2mile range”*
### **What buyers complain about **
**Signal Strength**9%
*“Great features Poor Reception”*
**Charging**7%
*“Had no charging brick in the package”*
**Functionality-Overall**7%
*“not a good does not work”*
**Assembly/Installation**6%
*“Absolutely a nightmare to set up bad instructions”*
**Compatibility-Overall**6%
*“that is a con as they are not compatible”*
**Software/Application**6%
*“The app dont work when you register alls well”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions aren't really clear”*
**Quality-Overall**4%
*“Rubbish”*
**Range**4%
*“Poor squelch that limits range”*
**Value For Money**3%
*“Go more expensive if you need that feature without a computer degree”*
### **Top return reasons **
**Functionality-Overall**16%
**Range**14%
**Compatibility-Overall**12%
**Charging**8%
**Connectivity-Overall**6%
**Certifications**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Signal Strength**5%
**Ease Of Use**3%
## **Common questions**
- **Is baofeng profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 28 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the baofeng niche?**
- 8 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in baofeng?**
- Top complaints mined from reviews: Signal Strength, Charging, Functionality-Overall. The return rate is 3.3%.
- **When does demand for baofeng peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baofeng niche?**
- Listings span £15.54–£314.91; the average listing price is £51.94 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.
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