---
title: "Trend — apple wallet - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/apple-wallet/trend"
last_updated: "2026-07-31T11:48:46.511Z"
locale: en
meta:
  description: "Niche score 47/100 · £30K/yr market · 118K searches/yr · £21.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £30K/yr market · 118K searches/yr · £21.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — apple wallet - Flapen"
---

# **apple wallet**

**Skip it**

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 20Conversion 15Competition 79Returns 52Price range 83Avg price 92Brand share 50Review moat 53Quality gap 76

**Avg price**

**Great****£21.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.85–£48.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,387.65**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£30K**

£30K/yr · 118K searches