---
title: "Is Airpods Worth Selling on Amazon UK? — £1.2M/mo (2026)"
canonical_url: "https://flapen.com/research/uk/electronics-photo/airpods"
last_updated: "2026-08-22T04:35:50.997Z"
locale: en
meta:
  description: "Airpods Amazon UK sales data: £1,230,000/month, +0.3% growth, £63.55 avg price — worth selling? See the verdict."
  "og:description": "Airpods Amazon UK sales data: £1,230,000/month, +0.3% growth, £63.55 avg price — worth selling? See the verdict."
  "og:title": "Is Airpods Worth Selling on Amazon UK? — £1.2M/mo (2026)"
---

OverviewNichesProductsSearch terms

# **Airpods**

brand-locked demand (top 5 brands take 100% of clicks) — Airpods doesn't clear our bar today.

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")

## **Flapen Score**

**Skip it**

Market size 100Growth 25Conversion 46Competition 10Returns 62Price range 55Avg price 88Brand share 0Review moat 17Quality gap 58

This niche Category average

## **Is Airpods profitable on Amazon?**

According to Flapen's Amazon United Kingdom niche tracking, Airpods is a £14.8M/yr Amazon United Kingdom market (6.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

### **Airpods: the Amazon niche in one read**

Everything a seller checks before entering, in three answers.

**Is the demand real?**

**Not really. Search demand moved +0.3% over the last 90 days and 3.7% of searches end in a purchase.**

**£14.8M**

**revenue / yr**

Units sold / yr**200K**

Search volume / yr**+0.3%****6.3M**

Conversion rate**3.7%**

Avg price**£63.55**

**Who owns the niche?**

**The top 5 brands hold 100% of demand, so 0% of the market is open.**

**0%**

**open market share**

Brands · sellers**5 · 51**

Top-5 product click share**88%**

Open market**0%**

Avg brand age**26 months**

**Is there a way in?**

**Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.**

**0/100**

**page quality · 9 products**

Sponsored placement**78%**

New entrants (1y)**2**· 2 succeeded

Avg rating**4.4★**

Avg reviews**19,502**

## **Top Airpods products & what they sell for**

Every tracked product — its share of the shelf, its review moat, and what it sells for.

### **Top sellers**

by 90-day click share

[<h4>**Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone**</h4><dl><dt>Price</dt><dd>**£83.88**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**14,066**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DGHWD7CT) [<h4>**Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging**</h4><dl><dt>Price</dt><dd>**£164.88**</dd><dt>Rating</dt><dd>**4.5**/5</dd><dt>Reviews</dt><dd>**9,233**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.co.uk/dp/B0FQF32239) [<h4>**Apple AirPods 4 with Active Noise Cancellation Wireless Earbuds Bluetooth Headphones Adaptive Audio Transparency Mode Personalised Spatial Audio USB-C Charging Case Wireless Charging H2 Chip**</h4><dl><dt>Price</dt><dd>**£119.20**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**12,645**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DGHYDYJL) [<h4>**Apple AirPods (2nd Generation) White (Renewed)**</h4><dl><dt>Price</dt><dd>**£72.97**</dd><dt>Rating</dt><dd>**3.7**/5</dd><dt>Reviews</dt><dd>**1,054**</dd><dt>Age</dt><dd>**6y ago**</dd></dl>](https://www.amazon.co.uk/dp/B07WTQ4YT5) [<h4>**Wireless Earbuds Bluetooth 5.3 in Ear Headphones with Noise Cancelling Mic 48H Playtime HiFi Stereo Bluetooth Earphones IPX8 Waterproof Touch Control True Wireless Headphones for iPhone/Android/IOS**</h4><dl><dt>Price</dt><dd>**£9.74**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**6,171**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DZC5GW75)Show all 9 products ### **Trending**90-day click momentum [<h4>**Apple AirPods 4 (Renewed)**</h4><dl><dt>Price</dt><dd>**£81.31**</dd><dt>Rating</dt><dd>**4.2**/5</dd><dt>Reviews</dt><dd>**146**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DJMNBVCJ) [<h4>**Wireless Earbuds Bluetooth 5.4 Headphones in Ear with 4 ENC Noise Cancelling Mic Bluetooth Earbuds 40Hrs Playtime HiFi Stereo Deep Bass Wireless Earphones IP7 Waterproof USB-C Fast Charge White**</h4><dl><dt>Price</dt><dd>**£16.43**</dd><dt>Rating</dt><dd>**4.3**/5</dd><dt>Reviews</dt><dd>**19,463**</dd><dt>Age</dt><dd>**3y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0C3XNB6J1) [<h4>**iLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android**</h4><dl><dt>Price</dt><dd>**£9.51**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**1,291**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.co.uk/dp/B0FS1MBK6P) [<h4>**soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App**</h4><dl><dt>Price</dt><dd>**£14.05**</dd><dt>Rating</dt><dd>**4.3**/5</dd><dt>Reviews</dt><dd>**111,449**</dd><dt>Age</dt><dd>**3y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0BTYCRJSS) [<h4>**Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging**</h4><dl><dt>Price</dt><dd>**£164.88**</dd><dt>Rating</dt><dd>**4.5**/5</dd><dt>Reviews</dt><dd>**9,233**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.co.uk/dp/B0FQF32239)Show all 9 products ### **Newest**by launch date [<h4>**iLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android**</h4><dl><dt>Price</dt><dd>**£9.51**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**1,291**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.co.uk/dp/B0FS1MBK6P) [<h4>**Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging**</h4><dl><dt>Price</dt><dd>**£164.88**</dd><dt>Rating</dt><dd>**4.5**/5</dd><dt>Reviews</dt><dd>**9,233**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.co.uk/dp/B0FQF32239) [<h4>**Wireless Earbuds Bluetooth 5.3 in Ear Headphones with Noise Cancelling Mic 48H Playtime HiFi Stereo Bluetooth Earphones IPX8 Waterproof Touch Control True Wireless Headphones for iPhone/Android/IOS**</h4><dl><dt>Price</dt><dd>**£9.74**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**6,171**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DZC5GW75) [<h4>**Apple AirPods 4 (Renewed)**</h4><dl><dt>Price</dt><dd>**£81.31**</dd><dt>Rating</dt><dd>**4.2**/5</dd><dt>Reviews</dt><dd>**146**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DJMNBVCJ) [<h4>**Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone**</h4><dl><dt>Price</dt><dd>**£83.88**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**14,066**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.co.uk/dp/B0DGHWD7CT)Show all 9 products ## **Competition: brands, sellers & click share** The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.£0£2.2M£4.4M£6.6M£8.9M1001K10K100K1.0M Review CountSalesBeatable (≤4.3★) Contested Strong incumbent (>4.7★)**Brands****5 **▲rising**Sellers****51****Top-5 brand share****100%** Top 20: 100%**Top-5 click share****88%** Top 20: 100%**Open market****0%**- Apple84% - YHFvesv7% - iLove3% - Jxrev3% - soundcore3% - Open — no brand owns it (0%) ## **Airpods demand & seasonality**3M6M1YAll Weekly search volume, with the niche's key stats alongside.Volume**6.3M**CVR**3.7%**Products**9**Brands**5**Top 5 Brands**100%**OOS Rate**4.6%**Rating**4.4★**Reviews**19,502**Avg BSR**#17**400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5× ## **Top Airpods search terms shoppers use**90D1Y The exact queries shoppers type, with yearly volume, growth and conversion. - **airpods**4.1M/yr-3.5%2.8% conv. - **apple airpods**982K/yr+3.7%2.8% conv. - **air pods**429K/yr+21.4%2.3% conv. - **apple earpods**172K/yr+3.7%2.1% conv. - **airpod**150K/yr+12.7%2.1% conv. - **apple air pods**68K/yr+18.5%4.1% conv. - **apple earbuds**63K/yr-10.5%1.6% conv. - **ipods**54K/yr+8.7%2.5% conv. - **air pod**35K/yr+23.6%2.0% conv. - **airpods apple**41K/yr-2.9%1.9% conv. ## **What reviews say buyers love and hate about Airpods** What buyers mention most, as a share of all reviews. ### **What buyers love**85% of reviews**Quality-Overall****22%**“*The build quality is excellent*”**Audio Quality****21%**“*Amazing sound*”**Value For Money****17%**“*Value for money*”**Battery Life****6%**“*Amazing battery life*”**Charging****4%**“*Charging is quick*” ### **What buyers complain about**63% of reviews**Connectivity-Overall****11%**“*constantly disconnects*”**Durability****10%**“*Fall apart easily*”**Audio Quality****9%**“*sound is awful*”**Quality-Overall****8%**“*Bad quality*”**Charging****7%**“*suddenly stopped charging*”Show all 20 topics ## **Airpods return rate & reasons** Why buyers send it back, as a share of all return requests.**2.5%****Return rate****16%****Fixable by listing** The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.1**Functionality-Overall****14%**2**Connectivity-Overall****14%**3**Audio Quality****13%**4**Size-Overall****10%**5**Charging****9%**Show all 10 reasons ## **Common Airpods questions** The questions sellers ask about this niche, answered from the tracked metrics.**Is Airpods profitable to sell on Amazon United Kingdom?** Flapen scores Airpods 45/100 on Amazon United Kingdom — Skip it. The niche generates £14.8M/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +0.3% over the last 90 days.**How competitive is the Airpods niche on Amazon United Kingdom?** 5 brands and 51 sellers compete in Airpods on Amazon United Kingdom. The top 5 Airpods products take 88% of clicks and its top 5 brands hold 100% of demand.**What do buyers complain about in Airpods?** Airpods buyers on Amazon United Kingdom complain most about Connectivity-Overall, Durability, Audio Quality, the themes mined from the niche's reviews. Its return rate is 2.5%.**When does demand for Airpods peak?** Search demand for Airpods on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.**What does it cost to enter the Airpods niche?** Airpods sells for £63.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.51–£164.88. 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